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Work Background
CMO & Traffic Manager
Brands to MediasCMO & Traffic Manager
Apr. 2024 - Oct. 2024CMO * Led the development of a new company website from concept to launch. * Defined brand positioning and identified key target personas. * Developed a comprehensive marketing strategy, including goal-setting and creating a detailed acquisition funnel. * Partnered with an influencer agency, resulting in a 40% increase in LinkedIn followers in one month and a 15% boost in lead acquisition. * Managed Meta ad campaigns with a maximum Cost Per Lead (CPL) of €30. * Generated content through client testimonials and case studies to enhance brand credibility. * Established a streamlined process for seamless transitions from marketing to sales to client onboarding. Traffic * Managed high-impact Meta ad campaigns with monthly budgets from €3K to €150K, achieving ROAS above industry benchmarks and a 20% CPL reduction. * Optimised targeting and ad spend; collaborated with creatives for top ROI. * Maintained high client satisfaction, achieving a churn rate of less than 3%.
Headmaster
Join LionHeadmaster
Jun. 2023 - Jun. 2024
Teacher
Les DéterminésTeacher
Jan. 2023 - Jan. 2023
Growth Specialist
Growth RoomGrowth Specialist
Mar. 2021 - Mar. 2022Working with different clients on their B2B growth strategy : - Finding the best acquisition channels - Analysing campaigns to decrease acquisition cost and optimise decision-making - Creating cold-emailing campaigns - Setting up CRMs and creating tracking dashboards (Hubspot & Pipedrive) - Scraping web data and automating tasks (Zapier) - Optimising conversion rate and revenue Clients : - Taskworld - Silvr - Skillsday - Fleurs d'ici
Growth Marketer
FreelanceGrowth Marketer
Apr. 2020Clients : Quitoque, La Fabrique, Growth Room (Taskworld, Silvr, Skillsday, Fleurs d'ici), Kick-startup (Lockall), Madmagz Agency, Owen, Mr Suricate, Epic Foundation, Le Stud, Nricher, Edu Madmagz, Bulldozer (Slash Intérim, ThisIsBlindTest), FIXEE.ai, Brands to Medias (Omena, Verisure, Magnifaik, OKO, MindDay...)
Growth Hacker
PongoGrowth Hacker
May. 2019 - Feb. 2021Paris Area, FranceWebsite Project Manager - Creating a tree view SEO and website architecture - Generating content by creating an editorial planning for the year (blog, e-book...) - Managing and recruiting a SEO writer Sales Processus with Pipedrive - Generating more than 20000 leads (web scrapper, SEO spider, hunter) - Creating a nurturing processus with Autopilot - Qualifying leads with Dropcontact and by implementing a scoring technique - Process automation (Zapier, Integromat) Inbound Marketing and Acquisition - Creating a newsletter and a community with the communication team (+2000 people) - Testing several acquisition canal (emailing, Ads, voice mailing...) - Creating a sustainable partnership strategy (SEO and business), more than 55% of our acquisition
Sales Manager
Trekker.frSales Manager
Oct. 2018 - Apr. 2019Paris Area, FranceOutbound Sales and Marketing - Calling prospects, testing new sales pitch. - Scraping prospects and sending cold email to test the market Account Executive - Assist the head of sales with several demo and accounts
Freelance Growth Hacker
GerminalFreelance Growth Hacker
Aug. 2018 - Sep. 2018Paris Area, France- Generating content - Landing page mock-ups - Facebook Ads - LinkedIn Ads
Freelance Growth Hacker / SEO
papernestFreelance Growth Hacker / SEO
Apr. 2018 - Sep. 2018Paris Area, France- Handling the lead generation - Working with Hubspot and helping the sales department to improve their use of the CRM - Contributing to the SEO strategy (keywords, tags...) - SEA : creating different Landing Pages (Desktop and Mobile)
Freelance Operations
HireSweetFreelance Operations
Mar. 2018 - Apr. 2018ParisFinding the right web developer using artificial intelligence
Freelance Business Developer
Agriconomie.comFreelance Business Developer
Jan. 2018 - Mar. 2018Paris Area, France- Phoning - Generating CA - 100% achievement of the objectives - 130 average calls per day - CRM - Cross sales
Freelance Business Developer
StudapartFreelance Business Developer
Jul. 2017 - Sep. 2017Paris Area, France- Aider les étudiants à trouver des appartements en résidence dans toute la France - Convaincre des étudiants à louer des appartements via la plateforme - Démarcher de nouveaux étudiants pour la prochaine année
Entrepreneur
StaffMeEntrepreneur
Feb. 2017 - Aug. 2017Paris Area, France- Participation à "3 jours pour Entreprendre avec Michel & Augustin" - Création d'une application mobile (sans utilisation du code) // Oxom - Divers métiers de restauration // Digifood, Maison Erisay, PopChef
Assistante Attachée de Presse
VianovaAssistante Attachée de Presse
Jun. 2016 - Dec. 2016Paris- Élaboration des plans d'actions - Analyse des retombées presse et aide à l'élaboration des plans quantitatif et qualitatif - Suivi opérationnel des plans d'actions: conception, création des outils de presse et organisation d’événements presse - Contact quotidien avec les journalistes et organisation des portages produits
Assistante Chef de Projet
DESDOIGTS ET ASSOCIÉSAssistante Chef de Projet
Jun. 2015 - Aug. 2015- Gestion de projets - Réalisation de benchmarks - Organisation des RP - Développement d'outils internes et externes
Sales Associate
Banana Republic / Gap Inc.Sales Associate
Oct. 2014 - Dec. 2014Paris Area, France- Conseillère en vente, mode et tendances - Fidéliser la clientèle - Participer au merchandising de la boutique - Développer la relation client
Sales and Back Office (Internship)
Christian Dior CoutureSales and Back Office (Internship)
Jun. 2014 - Aug. 2014Avenue Montaine- Vente dans le département Art de la Table - Gérer des expéditions - Emballer des produits luxueux selon les normes Dior - Passer des commandes et faire les inventaires
Sales & Marketing
ComengoSales & Marketing
Jun. 2013 - Jul. 2013Paris Area, France- Prospection phoning et terrain - Aide au département RH - Réussite des objectifs - Signer des contrats avec des restaurateurs
Receptionist
Domaine de BehoustReceptionist
Jan. 2010 - Dec. 2011Behoust - Accueillir les clients - Aide à la comptabilité - Relance clients
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