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Work Background
DomoDirector, Sales EMEA
Jun. 2023 - Jun. 2024Barcelona, Catalonia, SpainManage corporate Sales Team in DACH, Italy, France, Benelux and Nordics. Define GTM strategy, partnerships, direct sales, marketing initiatives.. for new logo acquisition. Coordination with Client Success team and partners to increase upsell and decrease churn.
OSF DigitalSales Director Spain
Apr. 2022 - Apr. 2023Barcelona, Catalonia, SpainIn this current role, I steer sales operations in Spain by overseeing the entire sales funnel from lead qualification to closure. I am responsible for creating a go-to-market strategy for enterprise clients from various industries (B2C and B2B) to sell selected clouds and products. Additionally, I maintain consistent collaboration with delivery centers to develop and sell multi-cloud proposals.
My key achievements in this role have been:
• Built and nurtured strategic business relationships with SF; spearheading RFP for the largest deal in EMEA for OSF Digital with a 3-year contract for managed services for an automotive company.
Insider.Country Manager Iberia
Jan. 2020 - Mar. 2022Barcelona Area, SpainDuring this tenure, I directed and mentored a 13-person team comprising sales, inside sales, professional services, and marketing to drive Insider's expansion in Spain and Portugal. Moreover, I fostered long-lasting and trusted relationships with enterprise clients across multiple industries to achieve strategic business objectives.
The benefits I brought during this role were:
• Achieved a top-ranking position in Europe in terms of revenue, reflecting team's efforts and successful strategies.
• Delivered digital solutions to support marketing teams achieve their business objectives; enhancing results across entire sales funnel, from acquisition to retention.
• Developed and consolidated local teams, comprising sales AE, BDR, marketing, and client success.
SalesforceRegional Sales Director
Sep. 2018 - Jan. 2020Barcelona Area, SpainIn this position, I fostered positive relationships and facilitated the seamless integration of teams with MC and Core AE, sales engineers, professional services, BDR, and marketing teams. Additionally, I recruited and trained a team to build pipelines, convert opportunities, and meet sales quotas.
Selected contributions for this role were:
• Directed a team of five sales accounts executives across Spain, Italy, Israel, Portugal and Emerging EMEA countries to drive competitive advantage and bottom-line gains.
• Spearheaded Datorama product awareness and evangelized its features, achieving clear product positioning, and successfully trained the Salesforce team.
• Developed a trustworthy Datorama team across the region, building credibility with Salesforce teams in various proposals by demonstrating clear value proposition and ROI.
DatoramaCountry Manager Spain
Nov. 2013 - Aug. 2018Barcelona Area, SpainDuring this tenure, I initiated the Datorama operation in Spain and Portugal to establish a successful market presence, expand business operations, and increase revenue growth. Additionally, I enhanced brand visibility, strengthened business partnerships, and established Datorama as a trusted partner in the market.
Noted Accomplishments:
• Developed a high-performing team comprising seven professionals (2 AE, 1 SE, 4 client success), resulting in minimising churn and maximising client value and ROI.
• Achieved country quota in terms of revenue for five consecutive years, acquiring new logos and retaining clients, and promoting organic growth.
• Ranked #2 market across EMEA, surpassing larger markets such as France and Germany, by implementing innovative marketing strategies and driving results.
KardumenOwner
Mar. 2008 - Oct. 2013Barcelona Area, SpainDigital Marketing Agency: Creative and media strategy, planning and buying in digital media (internet, mobile, dTV, videogames)
Media ContactsOperations Manager
Oct. 2000 - Mar. 2008Managing a team of 10 people I was responsible for the oprations of the Barcelona office working for clients such as Danone, Nestle, Seat, Audi, Volkswagen, BWin, Nike, la Caixa, Panrico, Nutrexpa
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