SparkTechMediaDigital Marketing & Sales Enthusiast | PPC Specialist
Nov. 2023Serbia, BelgradeAs a Digital Marketing & Sales Enthusiast and PPC Specialist, your role will be to drive performance across various digital platforms, with a primary focus on Pay-Per-Click (PPC) campaigns. You will be responsible for developing, managing, and optimizing digital marketing campaigns on Google Ads, LinkedIn, Meta, and other platforms to maximize ROI for clients. Your expertise in PPC strategies will help businesses grow their online presence and achieve their marketing goals.
Key Responsibilities:
Develop, execute, and optimize PPC campaigns on platforms like Google Ads, LinkedIn Ads, and Meta Ads.
Conduct keyword research, audience segmentation, and competitor analysis to create effective campaigns.
Monitor and analyze campaign performance, providing regular reports and insights to clients.
Implement conversion tracking and other performance metrics to measure campaign success.
Collaborate with clients to align marketing strategies with their business goals.
Stay up-to-date with industry trends and platform updates to ensure campaigns are using the latest strategies.
Work closely with the sales team to align marketing efforts with sales objectives.
Ideal Candidate:
Passionate about digital marketing, with a strong understanding of PPC strategies and tools.
Experience in managing PPC campaigns across various platforms.
Analytical mindset with a focus on optimizing performance and improving KPIs.
Ability to work in a fast-paced, results-driven environment.
Strong communication skills, with the ability to collaborate with clients and team members.
Knowledge of analytics tools like Google Analytics, SEMrush, or other marketing platforms is a plus.