Requests
9
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Centros DigitalDirector of Paid Media
Jan. 2022Los Angeles, CA• Manage growth initiatives for D2C, SaaS, and eCommerce companies, including Shoplazza, Solid Commerce, and eComDataCentral, resulting in a 45% increase in MQLs for SaaS, a 30% rise in demos, and a 20% growth in D2C sales
• Achieve 5X ROAS in three months leveraging machine learning bidding and tracking automation in paid search for regional legal firms focused on personal injury law using Google Ads
• Lead SEO/SEM strategies for home service and personal finance clients, resulting in a 67% increase in lead volume within the first six months
• Optimize conversion rates, achieving a 30% improvement by implementing best practices for conversion optimization and attribution, using data from Google Analytics 4 and other web analytics platforms
Consumer Attorney Marketing Group, Inc. (CAMG)Vice President, Digital Media & Analytics
Jan. 2019 - Dec. 2022Woodland Hills, CA• Led a 15-member marketing team, enhancing project delivery by 40% and team productivity by 25% in one year through collaborative leadership
• Managed monthly budgets of $1.5M, orchestrating campaigns that yielded 6,000+ qualified leads for personal injury and national litigation cases
• Slashed digital sales costs by 37% within nine months via innovative first-party retargeting strategies, honing in on high-intent target audiences most likely to convert
• Capitalized on performance analytics to guide client decisions, demonstrating paid media efficiencies which led to a 25% increase in cross-channel media budgets
InfocastVice President of Marketing & Analytics
Jan. 2018 - Dec. 2019Woodland Hills, CA• Boosted year-over-year revenue by 35% by leveraging insights from paid media performance metrics, thereby significantly increasing profitability for 15+ premium industry-specific events
• Elevated online conversion rates for paid event registrations by 30% by focusing on advanced user engagement analytics, leading to improved user interaction
• Collaborated with Creative, Content, and Demand Generation teams, streamlining the integration of paid media channels into marketing campaigns, which reduced time-to-market by 25%
Dun & BradstreetVice President, Digital Marketing (Emerging Businesses Division)
Jan. 2015 - Dec. 2017Malibu, CA• Generated $32M+ annual subscription revenue through leading paid and earned media campaigns attracting emerging companies seeking business credit solutions
• Amplified digital lead volume across all business lines by 90% year-over-year, employing holistic digital media strategies including search marketing, customer acquisition, and advanced analytics
Dun & Bradstreet Credibility Corp.Director of Online Marketing
Jan. 2011 - Dec. 2015Malibu, CA• Directed online acquisition and affiliate marketing efforts, successfully generating 150,000 new business leads and securing over $500K in affiliate revenue annually
• Led initiatives that surged new user traffic for the flagship website by 176% year-over-year
Global Conference PartnersDirector of Online Marketing
Jan. 2007 - Dec. 2011Glendale, CA• Led digital strategy for a conferencing communications start-up, resulting in $30M+ in annual revenue and over 1 million net new business customers
• Orchestrated and executed multiple digital campaigns, contributing to a 400% increase in online conversion rates
• Directed cross-functional teams to develop and execute integrated marketing campaigns, successfully increasing monthly online registrations from 5,000 to 30,000
Intch is a Professional Networking App for the Future of WorkSee more people like Alex on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
638907 people
24
Partnership Marketing @ DonorsChoose
18
Technologist, Project/Program Manager
19
Marketing Creative Director
87654 people
15
Chief Digital Officer @ Gray Dot Co
15
Chief Marketing Officer @ Kahana
15
Senior clothing dealer