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Work Background
Centros DigitalDirector of Paid Media
Jan. 2022Los Angeles, CA• Manage growth initiatives for D2C, SaaS, and eCommerce companies, including Shoplazza, Solid Commerce, and eComDataCentral, resulting in a 45% increase in MQLs for SaaS, a 30% rise in demos, and a 20% growth in D2C sales
• Achieve 5X ROAS in three months leveraging machine learning bidding and tracking automation in paid search for regional legal firms focused on personal injury law using Google Ads
• Lead SEO/SEM strategies for home service and personal finance clients, resulting in a 67% increase in lead volume within the first six months
• Optimize conversion rates, achieving a 30% improvement by implementing best practices for conversion optimization and attribution, using data from Google Analytics 4 and other web analytics platforms
Consumer Attorney Marketing Group, Inc. (CAMG)Vice President, Digital Media & Analytics
Jan. 2019 - Dec. 2022Woodland Hills, CA• Led a 15-member marketing team, enhancing project delivery by 40% and team productivity by 25% in one year through collaborative leadership
• Managed monthly budgets of $1.5M, orchestrating campaigns that yielded 6,000+ qualified leads for personal injury and national litigation cases
• Slashed digital sales costs by 37% within nine months via innovative first-party retargeting strategies, honing in on high-intent target audiences most likely to convert
• Capitalized on performance analytics to guide client decisions, demonstrating paid media efficiencies which led to a 25% increase in cross-channel media budgets
InfocastVice President of Marketing & Analytics
Jan. 2018 - Dec. 2019Woodland Hills, CA• Boosted year-over-year revenue by 35% by leveraging insights from paid media performance metrics, thereby significantly increasing profitability for 15+ premium industry-specific events
• Elevated online conversion rates for paid event registrations by 30% by focusing on advanced user engagement analytics, leading to improved user interaction
• Collaborated with Creative, Content, and Demand Generation teams, streamlining the integration of paid media channels into marketing campaigns, which reduced time-to-market by 25%
Dun & BradstreetVice President, Digital Marketing (Emerging Businesses Division)
Jan. 2015 - Dec. 2017Malibu, CA• Generated $32M+ annual subscription revenue through leading paid and earned media campaigns attracting emerging companies seeking business credit solutions
• Amplified digital lead volume across all business lines by 90% year-over-year, employing holistic digital media strategies including search marketing, customer acquisition, and advanced analytics
Dun & Bradstreet Credibility Corp.Director of Online Marketing
Jan. 2011 - Dec. 2015Malibu, CA• Directed online acquisition and affiliate marketing efforts, successfully generating 150,000 new business leads and securing over $500K in affiliate revenue annually
• Led initiatives that surged new user traffic for the flagship website by 176% year-over-year
Global Conference PartnersDirector of Online Marketing
Jan. 2007 - Dec. 2011Glendale, CA• Led digital strategy for a conferencing communications start-up, resulting in $30M+ in annual revenue and over 1 million net new business customers
• Orchestrated and executed multiple digital campaigns, contributing to a 400% increase in online conversion rates
• Directed cross-functional teams to develop and execute integrated marketing campaigns, successfully increasing monthly online registrations from 5,000 to 30,000
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