Media Elements®Head of Market Operations
Oct. 2020 - Feb. 2022Berlin, GermanyI am leading a team of 15 Country Managers, Technical Country Managers and Influencer Marketing Campaign Managers by ME Digital GmbH (former freenet Digital GmbH) and ReachHero GmbH (2 distinct business units within the Media Elements Group). In this role, I oversee the Country Management team activities throughout all non-German speaking markets (20+ countries in 5 continents). My duties comprise of directing all facets of marketing for our subscription based digital products, including: market research, opportunity assessment, strategic partnership management, operational rollouts, service strategy, campaign management coordination and user journey optimization. Within this role, I am also responsible for leading the expansion efforts of the company, creating and deploying product and sales strategies for new markets, key to drive companies’ growth and secure revenue targets, with P&L responsability. Furthermore, I lead and manage the ReachHero Campaigning team of 10+ members, responsible for managing the Influencer Marketing campaigns for top international brands in Beauty, FMCG, Telcom, eCommerce and Gaming sectors. Some key highlights in this role include:
• Revamped existing processes and accomplished set company goals by enhancing set-up within the group.
• Further developed and increased marketing efficiency by successfully steering influencer marketing campaigns.