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Work Background
FreelanceSenior Marketing Strategist
Jan. 2025Berlin, Germany
KoRoHead of Advertising
Aug. 2024 - Dec. 2024Berlin, Germany• Led international strategy for the Advertising Team at KoRo, optimizing campaign performance and customer experience.
• Managed a 7-8 digit Marketing Budget, maximizing revenue through Performance Marketing, Influencer Marketing, and CRM channels.
• Mentored team members, conducted performance reviews, and implemented improvement plans.
AnyfinHead of Global Performance, Influencer Marketing & New Channels
May. 2022 - Jul. 2023Berlin, Germany• Implemented data-driven growth marketing strategies, diversifying media mix to drive revenue growth and achieve company goals.
• Optimized marketing processes, tracking, and performance measurement to enhance efficiency and ROI.
• Led a team of marketers in developing and executing successful marketing campaigns at Anyfin in Berlin, Germany.
Media Elements®Head of Market Operations
Oct. 2020 - Mar. 2022Berlin, GermanyI am leading a team of 15 Country Managers, Technical Country Managers and Influencer Marketing Campaign Managers by ME Digital GmbH (former freenet Digital GmbH) and ReachHero GmbH (2 distinct business units within the Media Elements Group). In this role, I oversee the Country Management team activities throughout all non-German speaking markets (20+ countries in 5 continents). My duties comprise of directing all facets of marketing for our subscription based digital products, including: market research, opportunity assessment, strategic partnership management, operational rollouts, service strategy, campaign management coordination and user journey optimization. Within this role, I am also responsible for leading the expansion efforts of the company, creating and deploying product and sales strategies for new markets, key to drive companies’ growth and secure revenue targets, with P&L responsability. Furthermore, I lead and manage the ReachHero Campaigning team of 10+ members, responsible for managing the Influencer Marketing campaigns for top international brands in Beauty, FMCG, Telcom, eCommerce and Gaming sectors. Some key highlights in this role include:
• Revamped existing processes and accomplished set company goals by enhancing set-up within the group.
• Further developed and increased marketing efficiency by successfully steering influencer marketing campaigns.
freenet digitalHead of Commercial Countries
Jan. 2019 - Sep. 2020Berlin, GermanyI oversaw the optimization of freenet digital marketing initiatives across all non-German speaking markets. I devised and implemented robust marketing strategies to identify and seize the best opportunities to achieve significant improvements in business success. Some of the key achievements in this role: • Main driver of the restructuring of the marketing and operations strategy for multiple markets in Europe and South America, resulting on exponential revenue growth. • Lead the successfull launch of 9 additional markets and rollout of 13 new services in Europe and Africa in 2019. Headed launch of new products to build anticipation for product, collect valuable feedback from early users, and generate momentum and industry recognition for the company. • Met highest quality standards of products by coordinating and continuously improving long-term operations management processes. • Surpassed business objectives by continuously optimizing ROI and forging enduring relations with both internal, external stakeholders and key strategic partners. • Build and lead a high-performing team of 12 team members, key driver to enhance freenet digital´s marketing and operational efficiency.
freenet digitalExecutive Director - Commercial Countries
Jul. 2015 - Dec. 2018BerlinWIthin this role, my core responsibilities were to monitor, measure and analyze excellence of diverse marketing initiatives. I served as a primary driver for implementing various optimization measures such as A/B testing, risk management and Sales Funnel Optimization by identifying user behavior patterns and revamping operations based on findings. I was assigned with producing multiple campaigns effectiveness reports and delivered to senior management in a timely manner. Moreover, I acted as direct point of contact for mobile network operators, industry regulatory and compliance bodies, media and licensing partners. Some of my key accomplishments associated with this job role include: • Optimized performance of marketing initiatives and achieved team and company goals by highlighting desired objectives, providing crucial insights and sound recommendations to the Media Buying team. • Established strong rapport and credibility with Business Intelligence team to create and improve regular reporting on metrics, whilst evaluating various marketing and sales initiatives and business impact. • Conducted thorough market research and competitive analysis to communicate product value proposals.
freenet digitalDirector Marketing Operations
May. 2014 - Jul. 2015Berlin
JESTA DIGITAL, LLCAssociate Director Marketing and Operations
Jan. 2011 - May. 2014Berlin Area, Germany• Led successful execution of key strategic projects in collaboration with Product, Business Development, and TECH departments.
• Drove enhanced workflow efficiency through close communication and teamwork with stakeholders.
• Spearheaded the relaunch of Marketing Activities and Operations in Brasil and the launch of Bitbop in Germany.
Fox Mobile GroupAssociate Director Marketing & Operations South Europe
Jul. 2007 - Jan. 2011Overall responsibility for defining the local marketing strategy, marketing budget and continuous growth and business development in the region. Main responsibilities include:
• Define Pricing and Offering strategy • Media and advertising strategy implementation
• Budgeting and forecasting on quarterly basis • Stakeholder engagement (liaison most important media partners, agencies and mobile network operators in the non-german speaking markets)
• New business development
• Managing a team of 6 people (Media Planners & Content Managers)
JAMBA GmbHCountry Manager Portugal
Nov. 2005 - Jun. 2007Berlin Area, Germany• Defined and steered Marketing & Promotional Strategy for Jamba! in the Portuguese market.
• Managed Budgeting & Forecasting, ensuring efficient allocation of resources.
• Negotiated with media partners to optimize Media Planning and drive brand visibility.
• Launched new services, devising strategies for successful execution and market penetration.
SKA Brand DevelopmentBrand Director
Nov. 2001 - Nov. 2005Porto Area, PortugalBrand Director in SKA Brand Development (former TBWA Porto), a brand consultancy agency. Main tasks and responsibilities: • market research (research, market analysis and brand and image diagnosis);
• key account management (Advertising Agency Clients); • develop and implement brand strategies;
• coordinate sponsoring and corporate identity projects; • media planning;
• new business development Experience in the following industry sectors: Telecommunications, IT, Public Service, FMCG, Retail, Tourism, Entertainment and Real Estate.
TEQUILA / TBWA Advertising AgencyBrand Executive
Oct. 1999 - Oct. 2001Lisbon Area, Portugal• Managed account planning and handling for major brands in various sectors.
• Coordinated advertising campaigns and tracked budgets for smooth project execution.
• Developed new business opportunities and collaborated on pitches.
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