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Work Background
Crimson CoPilotsAdvisor
Sep. 2025Greenwich, Connecticut, United StatesCrimson CoPilots is a team of seasoned executives who partner with family offices, private equity firms, high-net-worth investors, owners, management companies, governments, and institutions that lack or need enhancement to their in-house real estate or hospitality teams. We step in on a fractional, interim, project basis to execute business plans, lead mergers and acquisitions, develop projects, manage assets, and provide critical support during moments of disruption, transformation, or growth. Our approach combines strategic insight, data-driven solutions, and hands-on execution to help clients unlock value and drive performance.
XSales Lead / US Ad Sales & Partnerships, Large Customer Sales
Jan. 2025 - Oct. 2025New York, New York, United States• Leading high-value collaborations with Fortune 500 (LCS) companies and agencies to showcase X and xAI’s cutting-edge advertising solutions.
• Guiding team in crafting impactful campaigns, measuring outcomes, and driving revenue growth for clients.
• Mentoring and developing new talent to contribute to organizational growth and foster a culture of innovation at X.
The College Sports CompanyChief Business Officer/Head of Ad Sales
Apr. 2023 - Dec. 2024New York City Metropolitan AreaAt The College Sports Company, I lead sales/business operations across sales, sponsorships, and marketing, driving revenue and brand growth for one of the fastest-rising, athlete-driven media companies in college sports. We’re redefining fan engagement through NIL-powered storytelling, top-tier athlete-hosted podcasts, and unforgettable experiences with powerhouse partners like Penn State, Clemson, Kentucky, Kansas, Oklahoma, UCF, and Villanova — connecting brands, fans, and student-athletes like never before.
MetaUS Industry Lead, Global Business Group
Jul. 2013 - Apr. 2023Greater New York City AreaRobert served for 10 years as a people manager on Meta/Facebook's retail/eCom sales teams to support today's brands in driving real business results through its work with Meta/Facebook's Family of Apps. Since joining Meta in 2013, Robert has developed go-to market advertising strategies tailored for retail/eCom marketers, and built a best-in-class sales team that has forged senior-level relationships within the industry. Clients under his team included Best Buy, CVS, Petco, Whole Foods, eBay, Lowe's, among many others. He worked on many projects tied to the growth of retail media networks. Robert has served as a keynote speaker/panelist representing Facebook, most recently at the eTail conference in Palm Springs, CA.
UrbanDaddyExecutive Vice President, Sales
Jul. 2006 - Jul. 2013Greater New York City AreaAs part of UrbanDaddy Enterprise's founding team, I helped launch and scale one of the first digital lifestyle media brands of its era, a daily email and online publication delivering curated recommendations across dining, nightlife, travel, and culture. I built and led the digital ad sales division from the ground up, partnering with top luxury and consumer brands to drive multimillion-dollar annual revenue. UrbanDaddy grew to 13 city editions and a national audience that rivaled Esquire, GQ, and Details in influence and reach. The Company publishes content that is entertaining, on point, and actionable. In an online environment diluted by unvetted reviews and biased promotions. UrbanDaddy has emerged as one of digital media’s leading taste-makers, having been recognized for excellence by the New York Times, AdAge, AdWeek and MediaPost. It has also been prominently featured by Apple in its national iPhone marketing campaigns. UrbanDaddy's success has attracted world-class advisors, management and staff.
iCrossingBusiness Development Director
Feb. 2004 - Jul. 2006Robert served as Business Development Director for iCrossing in New York City. iCrossing is a full-service digital marketing agency (now owned by Hearst) who specialized in search marketing during Robert's tenure. Robert established new business relationships with many Fortune 1000 companies, top Internet retailers and ad agencies during his time at IC.
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