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Work Background
McCann WorldgroupRegional Planning Director
Sep. 2018 - Jul. 2020SingaporeAPAC strategy lead on Mastercard, a brand that’s part fintech, part travel & tourism, part e-commerce, and part co-marketer to issuing banks. Voice of the region at the global (NY) brand and communications strategy table, ensuring that global initiatives took this most diverse region’s commercial and cultural imperatives into account, and that regional efforts leveraged the brand’s global story and assets.
GreyVP, Global Strategy Director GSK // Head of Planning, Grey and Grey Digital
Jan. 2014 - Feb. 2017SingaporeBrought purpose-led marketing to highly regulated markets.
Planner At Large LLPFounder and Managing Partner
Jun. 2012SingaporeIn brand communications-speak, the “planner” is the strategist who helps clients navigate from “where are we now and how did we get here?” to “where could we be, and what's keeping us from getting there?” to “how might we get there?” to “are we getting there?” And in business-speak, Planner At Large is the boutique consultancy that answers those questions to develop creative growth programs for ambitious companies.
argonauten G2 | G2 Germany (now VMLY&R)Executive Planning Director
Jan. 2008 - Jun. 2012Award-winning campaigns, innovative digital platforms, and a slew of new business wins
Atletico International AdvertisingExecutive Planning Director
Jan. 2008 - Dec. 2008BarcelonaSister agency of argonauten G2 | G2 Germany; a dual appointment for most of 2008.
Bates141Chief Strategy Officer
Jan. 2006 - Dec. 2007David Communicatios merged with Bates141 (both managed by O&M) and I became CSO.
David CommunicationsHead of Planning
Jan. 2004 - Dec. 2006Boutique agency within the Ogilvy & Mather Asia-Pacific Group.
Ogilvy & Mather TaiwanPlanning Director
Oct. 2003 - Sep. 2004Taipei
DDB AmsterdamWorldwide Planning Director
Jul. 2001 - Jul. 2002
DDB GermanyHead of Planning
Mar. 2000 - Jul. 2001Berlin
DDB ChicagoVP, Group Planning Director
Jan. 1995 - Dec. 2000
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