Requests
3
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
On Message Communications AustraliaFreelance Communications, Brand & Marketing Consultant
Jul. 2023AustraliaAs the Director of On Message, I provide strategic marketing communications direction and advice to public and private organisations across all sectors of the built and natural environment, including water, energy, transport, property, technology, and more. Passionate about human-centred storytelling, I work with clients to translate highly technical concepts into impactful communications that resonate with various audiences. Collaborative by nature, I engage with senior leaders, subject matter experts, and stakeholders to advise, support, and empower them to communicate effectively and authentically. My expert advice helps organisations elevate their brands, build reputations, increase visibility and drive through impactful communications aligned with organisational goals. This includes articles, thought-leadership, case studies, social media, press releases, speeches and presentations, as well as Annual and ESG reports.
WSP in AustraliaRegional Director QLD
Feb. 2021 - Jun. 2023Brisbane, Queensland, AustraliaIn addition to my day job as (national) Head of Corporate Communications for WSP's 5,000+ strong business in Australia, I was the Regional Director for Queensland. In this rewarding role, I provided the vital face of the business in the region and was a local focal point for the firm's people, culture and brand. Responsible for enabling regional activities for our business, my primary focus was guiding a ‘One WSP’ mindset and leading a highly collaborative, supportive culture to delight clients.
WSP in AustraliaHead of Corporate Communications
Sep. 2017 - Jun. 2023Brisbane, Queensland, AustraliaResponsible for developing and delivering clear and compelling marketing communications to our B2B audiences - to grow WSP's profile and brand awareness. With a focus on maximum engagement and nurturing audiences, I collaborated with my peers, subject matter experts and senior leaders to oversee all communications for the firm across internal and external channels including digital and social media. RESPONSIBILITIES
• Led communications and media strategy focused on achieving one brand voice
• Worked with key stakeholders - CEO & ELT - advising on communications & media
• Led crisis comms: Flood/bushfire responses, COVID-19, Opal Tower, etc.
• Shaped integrated marketing campaigns & events
• Led content development mapped to audiences & optimised for conversion
• Engaged with senior leaders and SMEs to develop thought-leadership • Participated in our Reconciliation Working Group and responsible for RAP
• Marketing Lead for WSP's Innovation Program, Future Ready
• Managed a team of 5 comms specialists and 13 design, web and digital professionals ACHIEVEMENTS
• Contributed to 3-year business strategy for Australia
• Created editorial governance standards to drive brand voice, style & tone
• Improved quality and impact of INT/EXT comms and pubs
• Increased brand awareness and engagement across all channels • Articulated effective brand messaging & positioning • Contributed to evolution of the client experience program
• Led the firm's support to the Uluru Statement
• Initiated, pitched and delivered the firm's CSR Program: WSP with HEART
• Runner Up - WSP Manager of the Year 2020
Cash Cow Consulting Pty LtdDirector | Marketing Communications Consultant
Mar. 1996 - Sep. 2017AustraliaFor almost 22 years, I ran my own marketing communications consultancy, providing strategic marketing advice and directing the development of compelling content to help leading and emerging organisations engage with their audiences, capture quality leads and achieve higher brand awareness. During this time, I worked across many industries including professional services and engineering, manufacturing and IT, to deliver impactful communications that were benefit-driven, on-message and easily understood. Clients included: Asset.Guru, American Express, Autodesk, Australian Paper, Brightmail, Cisco, Citrix, Clifford Chance, Ernst & Young, Infor, Intergraph, Hewlett Packard, JCurve, JDS, Kyocera, Maddocks, McAfee, GHD (not the hair straighteners!), Practica MMC, Oracle, PeopleSoft, SAP, Siebel, Tetra Pak, and more. EXPERTISE
● Marketing strategy and planning
● Brand management - messaging architectures, Visual/Writing style guides
● Corporate communications (internal and external)
● Media relations and crisis communications
● Copywriting & editing (INT/EXT eNews, eDMs, eInvites, C-Level comms)
● Social media content strategy and implementation (creation, curation, posting) ● LinkedIn profiles & content for C-level executives
● Thought-leadership articles, blogs, whitepapers, presentations
● Case studies
● Annual reports & ESG reports
● Award submissions
● Design and production services
Australian Computer SocietyBoard Director
Jan. 1996 - Mar. 2002Sydney, AustraliaContributed to the vision and strategic direction of the association.
DataFlow SolutionsChief Marketing Officer
Jun. 1993 - Jan. 1996Sydney, AustraliaLed the marketing function for this leading education software distributor in the 90s including brand management. Developed strategic marketing plans aligned to business objectives, worked hand-in-hand with sales to deliver revenue targets, created lead generation programs for the channel, instigated PR, and established standards for brand consistency/messaging. Responsible for launching major software brands into the Australian education market including Adobe, Brøderbund, Microsoft, and Symantec, to name a few.
InfoMagic IncAdvertising and Product Manager
Mar. 1992 - Jun. 1993Sydney, AustraliaResponsible for the advertising and product marketing function of this software distributor. Managed all aspects of the communications mix including press advertising, PR, direct marketing, print production, exhibitions, sponsorships and major channel events.
Merisel IncVendor Marketing Manager
Dec. 1990 - Feb. 1992Sydney, AustraliaResponsible for strategic market development and execution in Australian channel for leading software brands including Adobe, WordPerfect and Lotus 123. Focused on demand generation with channel, managed all aspects of marketing mix, created multiple promotional program to grow sales, and negotiated the company's first $1 million order with a major retail customer for WordPerfect based on a strategic marketing campaign.
University of Technology SydneyPart-Time Lecturer in Principles of Marketing
Feb. 1990 - Nov. 1992Sydney, AustraliaInvited to lecture (part-time) at the University of Technology in Principles of Marketing on a two-year contract.
Wilcom InternationalExport & Marketing Manager
Dec. 1988 - Dec. 1990Sydney, AustraliaAppointed as the first export and marketing manager for this embroidery software specialist. Created brand DNA from the ground up, established strategic marketing plans, executed targeted promotions, created advertising campaigns/PR and managed exhibitions. Developed and delivered key messaging, content, collateral and sales tool to support the company's growth.
Intch is a Professional Networking App for the Future of WorkSee more people like murielle on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
459175 people
15
VP @ ClearRoute
19
Administrator
17
Copy and content writer / marketing
96259 people
16
Marketing & E-commerce Manager @ Underworks
17
Communications specialist, Writer, Marketing Executive
17
Brand & web designer @ Ellery design co.