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Work Background
TCRM (Total Customized Revenue Management)Consultant Revenue Management
Apr. 2023United States
Choice Hotels InternationalRevenue Manager
May. 2019 - Jul. 2023• Served as the primary point of contact for hotels in revenue management program. Provided consultative services and assistance to hotels and Area Directors as necessary to implement revenue management and distribution strategies. • Managed a portfolio of 20 Choice properties, valued at over $30 million; both mid-scale and upscale brands
• Managed the guest room inventory through the systems end date for assigned hotels. Managed rates and inventories in all distribution channels to ensure parity. Create, recommend and evaluate strategic pricing decision by market segment and channel to maximize room revenues for assigned hotels. • Lead the Revenue Management Meeting with the property to review performance, selling strategies and market trends for assigned hotels. Completed the Revenue Management Recap to communicate to the hotel the performance results and strategies of assigned hotels. Prepared and analyzed supporting documentation for revenue meeting for assigned hotels – Daily Report, Segmentation Report, Smart Rate reports, pricing positions, market shops, STR, Hotelligence 360, etc. Ensured all Revenue Management data files are organized and maintained. • Acted as a liaison between the hotel team and the Choice brand as it pertains to Revenue Management. Utilized and shared in depth knowledge of brand systems such as Rate Center, Choice ADVANTAGE, SmartRates, Choice ROC with assigned hotel teams. Ensured hotels are aware of new marketing and promotional opportunities as they are made available. • Completed special projects and other responsibilities as assigned based on the needs of the Choice RM Team. • Participated in development and roll out of corporate wide and franchise wide Revenue Management activities.
• Lead the Mid-Atlantic / Midwest Portfolio in implementing the Oversell program generating additional revenue for properties by property and room type oversell. • Implemented MIN/LOS/MAX stays on high demand and compression period
Pegasus SolutionsDirector of Account Management The Americas and Caribbean
Jan. 2017 - May. 2019USA Manage account management team responsible for client commercial and operational relationship across all Pegasus service lines for the Americas North / South / Caribbean regions.
Choice Hotels InternationalSr Revenue Manager
Oct. 2014 - Jan. 2017I manage a portfolio of 18 hotels, various sizes, in multiple markets.
Wyndham WorldwideRevenue Manager Multiple Property
Feb. 2012 - Sep. 2014North Wildwood, NJI manage a portfolio of 9 hotels of various sizes in various markets, including NYC. All of my hotels are up in RevPar an average of 24% YOY, all from the comfort of my home office. It's a great time to ride the RevPar wave.
CH HospitalityRevenue Management
Feb. 2011 - Nov. 2011Shore Revenue
Shore RevenueSenior Consultant
Jan. 2010 - Apr. 2012Professional revenue management services at a fraction of the cost. Remote Revenue Management allows your hotel to benefit from the experience of the large multinational hotel companies. Individual and boutique hotels will be managed to ensure the optimum positioning ensuring market penetration. Using your tools or ours we will develop a strategy unique to your hotel that will exploit the attributes, events and seasonality to ensure profitability.
Risley HouseInnkeeper
Jan. 2010 - Jan. 2010
The Clarion Ireland Hotel GroupGroup Director of Revenue Management
Feb. 2008 - Oct. 2008Clarion Hotels Ireland is comprised of 10 Hotels, with just over 1,500 rooms. The individual hotels have a diverse compliment of market segments, both leisure and corporate with varies locations and unique selling points (city centre business hotels, suburban luxury and economy hotels as well as family resorts. Position reported to the Group Director of Sales and Marketing, providing support and direction to property GM’s, Directors of Sales and Revenue Managers. My support covered accurate forecasting, effective pricing, market segmentation, identifying rate and ancillary revenue opportunities, along with weekly and monthly forecast and production reports. • Service audit for improved customer satisfaction
• Development and training of new Revenue Managers and Reservations personnel
• Implementation of new forecasting tool to improve accuracy and maximize all opportunities
The Shelbourne HotelRevenue Manager
Jul. 2006 - Dec. 2007
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