Assembly GlobalInterim Head of EMEA BI and Analytics
Nov. 2023 - Jun. 2024Greater London, England, United KingdomDigital Marketing agency focused on Luxury brands. - Improved client reporting engagement by demonstrating and teaching advanced Tableau techniques to the global team, resulting in more effective reporting templates and increased client satisfaction.
- Collaborated with consulting and design teams to define a data visualisation design language, including a playbook, visualisation prioritisation guidelines, and a brand-aligned colour palette.
- Stabilised project delivery as Interim EMEA BI Leader by implementing agile methodologies and clearer requirements gathering, reducing operational costs by £70K/year and improving stakeholder trust.
- Consulted in conjunction with EMEA and Global account management with largest global luxury clients to build processes to establish trust in reporting, upsell other data consulting services, and building roadmaps for innovation in their use of data in marketing with changing laws and technologies.
- Developed individualised career development plans for a team of 10 analysts in London and India, focusing on technical and soft skills, which reduced unplanned team turnover by 20% within 6 months when using these in discussions with EMEA Senior Leadership. Clients included: Lenovo (Global/EMEA), Estée Lauder (EMEA), Ralph Lauren, Patagonia, Moncler, Mandarin Oriental Hotel Group, De Beers