RichemontGlobal Head of Brand Creation - Panerai
Jul. 2022 - Aug. 2024Leading global brand creative initiatives at Panerai, demonstrating a creative and strategic approach in driving brand growth and market presence.
Developing and executing creative projects, ensuring seamless coordination between diverse teams of graphic designers, art directors, photographers, 3D artists, retail designers, social media managers, resulting in innovative brand experiences.
Effectively managing the creative A&P budget for content creation optimizing it by 40% and gaining
maximum impact on brand development.
Spearheaded brand enhancement through creative: packaging, POS visuals, events, social media, and e-commerce initiatives.
5 direct reports (Content Manager, Graphic Designer, Art Director, Motion Designer, Film Designer)