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Work Background
RichemontGlobal Head of Brand Creation - Panerai
Jul. 2022 - Aug. 2024Leading global brand creative initiatives at Panerai, demonstrating a creative and strategic approach in driving brand growth and market presence.
Developing and executing creative projects, ensuring seamless coordination between diverse teams of graphic designers, art directors, photographers, 3D artists, retail designers, social media managers, resulting in innovative brand experiences.
Effectively managing the creative A&P budget for content creation optimizing it by 40% and gaining
maximum impact on brand development.
Spearheaded brand enhancement through creative: packaging, POS visuals, events, social media, and e-commerce initiatives.
5 direct reports (Content Manager, Graphic Designer, Art Director, Motion Designer, Film Designer)
RichemontSenior Brand Designer - IWC
Jan. 2019 - Jul. 2022Working with the Digital Marketing team on visuals and animations for social media, advertising, OOH Creation and execution of creative assets for 360° Campaigns in collaboration with the marketing department Creation of visual concepts and mood boards, further development of brand identity and corporate design Design and corporate design support of various IWC departments Collaboration and art direction with external photographers/designers/agencies Lead Junior artists
Moving Picture CompanyDigital Artist - Disney The Lion King
Apr. 2018 - Jun. 2019London, United KingdomDigital Matte Painter for The Lion King
Oscar-winning company, I was working on the new Disney movie "The Lion King". My role was to help to develop the look of the iconic African landscape with 3D, 2.5D and 2D software for the needs of the movie. I had the opportunity, also to ideate and design a limited edition movie patch for the team, the director of the movie and for the Disney production department. During my time in the company, I won the internal competition: "Best Design Soccer Ball" during the FIFA World Cup.
Self EmployedDigital Designer
Jan. 2013 - Apr. 2018My main role was to produce material for Social Media, Print Campaign, Web and TV Commercials based on the need of the projects. During this time I worked on projects for Adobe, Andrea Bocelli, KFC, Kinder, Nivea, Sky, TIM, Lamborghini, Vogue, X-Factor and many other smaller brands.
Sciampix - Web, Mobile App, Digital ImagingCreative Director / Founder
May. 2009 - Sep. 2013My main role was to create and design campaigns for the need of the clients as well as drive a team of six designers and developers. Own focus was on communication, visual, copywriting, and technical aspect related to web, social, and mobile field.
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