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Work Background
FreelanceSenior Art Director / Creative Director
Dec. 2015Washington , DC. / London UKProvide creative direction and design expertise across a wide range of print and digital projects for national and international clients. Deliver impactful visual solutions for branding, marketing campaigns, editorial design, and digital experiences, adapting to diverse industries and creative teams. Client include: Carmax, Discovery, Skittles, NPR, Design Army, Fundrise, LMO, GMMB, Ketchum, USA Today Key proficiencies: Creative Vision and Conceptualization, Branding and Visual Identity Design, Cross-Platform Design, Client and Team Collaboration, Project Management and Deadline Adherence.
Pentland BrandsSenior Art Director / Designer
Jul. 2013 - Nov. 2015London, United KingdomServed as lead designer for the Lacoste Chaussers account, managing seasonal campaign execution across print, retail, and digital platforms. Oversaw a cross-functional team and full campaign lifecycle—from concept to production—ensuring creative alignment with the global Lacoste brand. - Directed lookbooks, in-store displays, and digital assets across multiple seasonal campaigns
- Coordinated teams of designers, stylists, producers, photographers, and retouchers
- Led the successful brand alignment with Lacoste’s global identity, earning praise from international partners Key proficiencies: Integrated Campaign Execution, Team Leadership and Cross-Functional Coordination, Brand Stewardship and Global Alignment, Art Direction for Fashion/Retail, Production Oversight and Quality Control
FreelanceSenior Art Director / Designer
Dec. 2011 - Jun. 2013London, United KingdomDelivered creative leadership for high-profile fashion and beauty brands, managing seasonal and promotional campaigns from concept through final execution. Specialized in shoot planning, visual storytelling, and integrated rollout across print, in-store, and digital media. Primark: Directed seasonal campaigns from concept and styling to photography and final artwork The Body Shop: Designed product launch materials, in-store graphics, and advertising with brand consistency The One Off: Led campaign development and post-production for retail clients, ensuring cohesive visual outcomes Key proficiencies: Campaign Development and Execution, Shoot Planning and Visual Storytelling, Multi-Channel Design Execution, Brand Consistency and Identity Application, Art Direction and Post-Production Oversight
VITROSenior Designer
Jan. 2010 - Oct. 2011San Diego, CALed creative execution for large-scale packaging systems, POP displays, identity programs, trade show materials, and photography across major consumer brands. Served as brand guardian for several accounts, ensuring visual consistency and strategic brand alignment. Key clients: Asics, Clarisonic Skincare, Pfister Faucets, Cobra Golf, Bollé, Serengeti Sunglasses
- Managed junior designers and cross-functional teams to deliver on time and budget
- Oversaw art direction and production of high-impact campaign visuals
- Led packaging redesign and rebranding efforts for multiple global brands Key Proficiencies: Brand Stewardship and Visual Consistency, Packaging Design and Rebranding, Art Direction and Campaign Execution, Retail and Environmental Design, Team Leadership and Cross-Functional Collaboration
Image Now design and film consultantsSenior Designer
Oct. 2006 - Dec. 2009Dublin, IrelandLed branding and design projects across print, digital, and environmental applications. Delivered identity systems, marketing materials, and immersive brand experiences for public and private sector clients. Eircom: Designed interactive content, signage, and video for NGX experiential space Dublin Bus: Led direct marketing campaign that achieved record-breaking redemption rates
Developed comprehensive brand systems for 3G Mobile and Dublin Airport Key proficiencies: Brand Identity Development, Experiential and Environmental Design, Cross-Platform Design Execution, Marketing Campaign Strategy, Creative Leadership and Client Engagement
FreelanceDesigner
Mar. 2005 - Sep. 2006Portland, Oregon AreaStarted as an intern and progressed to freelance designer roles at leading Portland agencies. Contributed to creative development and production for print and digital campaigns. At BPN, supported Art Directors on campaigns for Oregon Lottery, Mountain Hardwear, and Columbia Sportswear At CMD, designed brochures, presentations, and mock-ups for the Intel Education account
Gained foundational experience in branding, agency processes, and multi-channel design execution Key proficiencies: Campaign Design Support, Multi-Channel Design Execution, Foundational Branding Skills, Collaboration within Agency Environments, Client-Focused Design for Diverse Sectors
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board member @ American Eagle Outfitters Factory