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Work Background
Opencare.comAnalytics Manager, Product and Marketing
Apr. 2022
Opencare.comLead Data Analyst
Nov. 2021 - Apr. 2022
Opencare.comProduct Analyst
Dec. 2020 - Nov. 2021Toronto, Ontario, Canada
VetSuccessData Analyst
Sep. 2018 - Dec. 2020Toronto, Canada Area- Implemented natural language processing techniques through support vector machines in Python classify a pet’s breed - Built and presented self-serving market analysis dashboards through Power BI to industry partners and other key stakeholders
- Created a self-serving lead team dashboard in Power BI to understand the stickiness and lifecycle of current business products using acquisition, retention and product engagement metrics
- Collaborated with developers, specialist mappers, and project managers for a variety of different data projects to create data driven solutions to key clients
LoyaltyOneAnalyst, Analytics and Insights
Jun. 2017 - Sep. 2018Toronto, Ontario, Canada- Performed strong statistical skills by projecting key metrics for 2018 through forecasting and model validation on SAS/SQL
- Presented year end performance reviews and analytic solutions of all marketing campaigns to key Air Miles partners
- Developed an automated dashboard using SAS/SQL and Excel VBA macros to report high-level insights on Air Miles Collectors
- Demonstrated team building skills by collaborating with the Client Services Team to forecast, execute, and analyze marketing campaigns (Email, Web, Direct Mail) to achieve client and internal objectives
500pxAssociate Data Scientist Co-op
Aug. 2016 - Dec. 2016Toronto, Canada Area- Developed a logistic regression model in Python to understand the photographer’s retention rates for a subscribed 500px user - Designed and analyzed A/b tests to measure the impact of website designs related to promotions and marketing messages
- Created growth dashboard using Redshift SQL to measure KPI’s and reported monthly results to cross functional teams
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