Rachel Costello

Chief Marketing Officer @My Expert Midwife

Executive CoachMarketing DirectorCMOAdvisorConsulting🐦 DesignSales & BizDevC-level ExecutiveMarketingStartup FounderInvestor & VC

I bring broad senior leadership experience, including P&L management, product development, brand, marketing, and commercial strategies. Here are a few highlights from my CV to give you an idea of my background: Vice President of Brand, Marketing & Innovation at Avon International: Leading the brand, innovation, and global marketing efforts for Beauty+ and Gifting, overseeing $800 billion in revenue across 70 markets. Global Marketing Director at Alex & Ani: Managed a team of 24, driving +38% YTD growth and spearheading global campaigns like "Warrior of The Soul." Head of Marketing, Online & PR at Fossil Group: Directed omni-channel brand building initiatives and achieved significant growth in e-commerce sales (+14% YOY) and social media presence (+1114%). Buying & Category Management at Aurum Holdings: Achieved a remarkable +37% sales growth and led the launch of several new brands, including exclusive collaborations. I am passionate about driving strategic initiatives and delivering impactful results. Would love to discuss with you how my experience and skills can contribute to your success.

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Work Background

Chief Marketing Officer

My Expert MidwifeChief Marketing Officer

AvonVP Brand Marketing & Innovation

Jun. 2021 - Sep. 2024London, NorthamptonGlobal Category Leader: Strategy, Brand & Innovation

AvonGlobal Brand & Marketing Director

May. 2019 - Jun. 2021

Head of Global Centre of Excellence - Jewellery & watches

AvonHead of Global Centre of Excellence - Jewellery & watches

Nov. 2018 - May. 2019

Global Experiential Marketing Director

ALEX AND ANIGlobal Experiential Marketing Director

Jan. 2018 - Nov. 2019

Marketing Director

ALEX AND ANIMarketing Director

Jan. 2017 - Nov. 2019

Head of Marketing, Online & PR

Fossil Group, Inc.Head of Marketing, Online & PR

Jan. 2014 - Dec. 2017Milton Keynes, United Kingdom

Branded Jewellery Buyer

Aurum HoldingsBranded Jewellery Buyer

Jan. 2013 - Dec. 2014

Boutique buyer

Aurum HoldingsBoutique buyer

Jan. 2012 - Dec. 2013

Fashion Watch Buyer

Aurum HoldingsFashion Watch Buyer

Jan. 2011 - Dec. 2012

Womenswear Buyer

Beales Department StoresWomenswear Buyer

Jan. 2010 - Dec. 2011

Buyer, Lingerie

Beales Department StoresBuyer, Lingerie

Jan. 2008 - Dec. 2010

Product development manager

Mark WestwoodProduct development manager

Jan. 2007 - Dec. 2008

Requests

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Personal Pitch

Strategy, Product Design & Marketing Consultancy

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