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Work Background
RODAMarketing & Communication Specialist
Feb. 2022Gavirate, Lombardia, ItaliaCurrently, I am part of the Corporate division in the marketing department of RODA, where I perform the following activities: - Management and updating of institutional websites
- Management and updating of architecture and design portals (Archiproducts, Architonic, ArchiExpo), content creation for advertising campaigns on portals
- Copy creation and scheduling of social media posts (Instagram, Facebook, LinkedIn)
- Creation of Pinterest content (organic and advertising)
- Newsletter layout and distribution, management and updating of mailing lists
- Creation of various graphic materials for digital and print
- Support during photo shoot productions
- Assistance in organizing and attending the stand during the Salone del Mobile in Milan
NATURALE ITALIANOE-commerce & Marketplace Specialist
Jan. 2020 - Feb. 2022Cadrezzate, Lombardia, ItaliaI deal with the implementation and updating of the e-commerce site and of a new business division aimed at providing services for the expansion of abroad sales on behalf of Italian producers in the agri-food sector.:
_ Updating and optimization of the company e-commerce website, uploading of new products, updating of the Amazon Seller stores
_ Creation of PPC automatic targeting campaigns on Amazon Seller
_ Creation of landing pages on the website for campaigns and promotions
_ Post-production of images, creation of online graphics for the site and for digital campaigns, creation and sending of DEMs with MailChimp
_ Creation of lead generation campaigns through Facebook Business Manager, creation of triggers for leads management through Zapier
_ Monitoring and analysis of the results of digital campaigns and of site analytics, creation of reports on the analyzed data and results
_ Management and supervision of digital marketing projects and daily activities through the team collaboration software Asana
_ Creating of sales and performance reports
TrebosiE-commerce Specialist
Feb. 2019 - Jan. 2020Vedano Olona (VA)For the company, in the nail sector, I dealt with the e-commerce site, the company social profiles and web marketing activities:
- Management and updating of the e-commerce site
- Creation of landing pages
- Creation of online and offline graphic and promotional content (catalogs, brochures, banners, presentations, campaigns, flyers)
- Online catalog management
- Production and postproduction of photographic material
- Production and editing of video clips
- Customer service support
- Creation and management of social media editorial plan
- Creation and sending of DEM
- Management of online promotions
Interni ItalianiJunior Interior Designer
Sep. 2017 - Apr. 2018Caravate (VA)I made a collaboration with a design studio and furniture store, for which I dealt with the graphic part of the projects:
- graphic elaboration of the projects
- execution of renderings, presentations, photomontages, technical drawings
- kitchen design using the dedicated software provided by the manufacturer
- creation of other graphic designs, such as the study projects book
- layout and check of the content dedicated to the website and Facebook page
Croci SpaE-commerce and Marketplace Specialist
Apr. 2015 - Jan. 2019Castronno (VA)I dealt with the launch and development of a new company brand, operating in both B2B and B2C sales of leaf tea and teaware:
- Research and development of new products with international suppliers
- Coordinated image design for the new company brand
- Online and offline project management for the new brand
- Development of online and offline graphic and promotional content (catalogs, brochures, banners, presentations)
- Creation of the first website with e-commerce integration on the Wordpress platform
- Management and updating of the company e-commerce site on the PrestaShop platform
- Management of the B2C Marketplace (Amazon Seller Centrale and ePrice) and of the Amazon Vendor Central platform (UK, DE, FR, IT)
- Production and postproduction of photographic material
- Preparation and management of events and fairs
- Creation of packaging and product labels
- Creation and management of the online and offline product catalog
- Verification of incoming goods and check of packaging compliance
- Promotions management and upload
- KPI data collection and report processing
- Management and update of SEO content
- Creation and management of B2B and B2C price lists- DEM and digital marketing activities
- B2B and B2C order processing, coordination with warehouse, logistics and accounting
- Customer service and returns and complaints management
- Digital marketing activities management
MymitoE-commerce and Marketing Assistant
May. 2014 - Mar. 2015Düsseldorf Area, GermanyI followed the company development on the Italian market:
- contact with journalists, bloggers and press officers for the dissemination of material on the company and on the products
- SEO and marketing activities for the Italian version of the site
- creation of supporting graphic material
- analysis of competitors
- correction of the Italian site
- support in the management of the online catalog
- support in research and development of new products
- analysis of the Italian sector market and data collection
- creation of content for the Italian and English website
Milestone Production Interior and Graphic Designer
Jan. 2014 - Apr. 2014Milano, ItalyCollaboration with a studio of design, production and organization of events, mainly in the fashion industry:
- Preparation of technical drawings
- Study of the layout and organization of the spaces
- Creation of 3D drawings and renderings
- Pagination of technical and graphic tables
- Processing of material lists and metric statements
- Creation of graphic material to support the project
OGS SrlExhibit Designer and PR assistant
Jun. 2013 - Nov. 2013Milano, ItalyInternship in a Public Relations agency for customers in the field of luxury furniture and studio of exhibition design:
- Booths design and planning
- Elaboration of technical drawings
- 3D modeling and rendering
- Pagination of the drawings
- Support in public relations activities
- Correction and updating of the article archive and press book
- Sending of support materials (texts and photos) to journalists and professionals in the sector
- Creation and sending of newsletters
- Compilation and sending of trade fairs partecipation forms
A.E. SRL - APPLIANCES ENGINEERINGProduct Designer
Jan. 2013 - Apr. 2013Gavirate (VA)Internship at an appliances design and testing company:
- Home appliances design
- Creation of drawings and technical tables
- 3D modeling and rendering
- Market research for the development of new products
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