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Work Background
Top Rail Fence of South CharlotteBusiness Development Manager
Oct. 2023Charlotte, North Carolina, United States-Manage the full sales cycle from lead outreach to nurture to deal close -Conduct on-site visits -Work with both residential and commercial clients -Create project estimates and proposals -Content Creation
Breakthrough Breathwork and CoachingTrauma-Sensitive Breathwork Coach and Clinical Hypnotherapist
Jan. 2022-Coach individuals struggling with personal boundaries to develop assertiveness skills, resulting in a 30% increase in their ability to communicate and uphold boundaries. -Implement confidence-building exercises and techniques during sessions, resulting in improvements in clients' self-esteem and belief in their abilities. -Deliver personalized breathwork sessions for clients seeking stress reduction, achieving an average decrease of 50% in reported stress levels after each session. -Created a comprehensive breath work masterclass, incorporating guided exercises and techniques proven to instantly reduce stress and anxiety by 50%. -Created and facilitated trauma-informed workshops for sales teams and members of group coaching programs. -Promote trauma-sensitive self-regulation practices through social media campaigns, reaching over 20,000 individuals and increasing awareness around mental health. -Educate clients on the benefits of incorporating nervous system regulation techniques into their daily routines, resulting in a 75% increase in overall client satisfaction. -Facilitate personalized breathwork exercises and clinical hypnotherapy sessions for clients, leading to a 50% decrease in reported stress levels within the first month and elimination of unwanted habits. -Secured multiple media placements as an expert in hypnotherapy, breathwork and wellness that has led to a 25% increase of inbound client requests -Crafted impactful social media content on mental health topics, resulting in over 35k shares and saves and 4.5 million views across various platforms. -Launched and produced two impactful podcasts, Breaking Labels and Her Path to Purpose, featuring inspiring guests who shared their experiences overcoming racism, sexual abuse, STI stigma, and limiting beliefs. -Created compelling promotional content for Breaking Labels and Her Path to Purpose podcasts, utilizing social media platforms and resulting in over 7,000 downloads.
617MediaGroupSenior Vice President of Partnership Development
Oct. 2021 - Apr. 2022Boston-Streamlined the lead curation process by implementing a lead scoring system, resulting in a 50% increase in qualified leads. -Revamped sales pipeline management system, increasing overall deal close rate by 30%. -Implemented rigorous tracking and reporting mechanisms to monitor and optimize key performance indicators (KPIs), leading to a 20% improvement in sales team productivity. -Curated a library of presentations tailored to individual partner needs, leading to a 60% decrease in presentation creation time. -Collaborated with cross-functional teams to develop and implement presentation templates, streamlining the creation process and reducing errors. -Analyzed historical deal data using Hubspot to identify trends and patterns, leading to the identification of key growth opportunities and an improved categorization of deals. -Collaborated with cross-functional teams including legal, finance, and operations to streamline the contract scoping process, increasing efficiency by 15%. -Collaborated with cross-functional teams to curate engaging and relevant content for a market specific campaign -Developed and delivered a comprehensive partnership development training program, resulting in a 25% increase in successful new and expanded partnerships formed within the agency. -Represented agency at industry conferences and conventions, reaching an audience of over 150 potential clients. -Led regular coaching sessions with agency team members to improve their confidence and communication skills. -Led internal onboarding process for new partners, ensuring seamless integration into company systems and processes. -Conducted individualized training sessions with each new hire to ensure they had a clear understanding of their role and responsibilities within Partnership Development
617MediaGroupVice President of Partnership Development
Aug. 2020 - Sep. 2021Greater Boston
American Income Life Insurance CompanyPublic Relations Manager
Oct. 2014 - Aug. 2020Greater Boston Area-Implemented new lead generation strategies that increased new lead production by 20% year over year -Developed and executed training programs for the marketing team, resulting in a 20% improvement in efficiency and productivity, allowing for more leads to be generated with the same resources. -Negotiated strategic partnerships with 4 credit unions, resulting in a 70% increase in new customer acquisition within this market in one year. -Developed and executed targeted outreach campaigns that reached over 50 veteran organizations, leading to a 70% increase in brand awareness among this demographic and onboarding of over 10 new clients. -Represented the compancy at industry conferences and conventions, reaching a collective audience of over 3,000 potential clients. -Developed and implemented comprehensive branding guidelines for client websites, social media channels, and newsletters resulting in a consistent brand identity across all platforms and an increase of 15% in customer recognition. -Implemented regular reporting and analysis of campaign metrics, leading to the identification of key trends and opportunities for improvement. -Collaborated with cross-functional teams to optimize marketing strategies based on quantified results, resulting in a 40% increase in customer acquisition from credit union partnerships. -Implemented and facilitated standardized training sessions for the sales teams of 6 agency partners and their respective offices -Trained and mentored a team of marketing specialists on effective prospecting techniques and conflict resolution, resulting in a 20% increase in new lead generation and conversion rates.
American Income Life Insurance CompanyPublic Relations Manager
Oct. 2013 - Oct. 2014Memphis, TennesseePublic Relations Manager for Arkansas, Tennessee, North Carolina and South Carolina.
American Income Life Insurance CompanyMarketing Specialist for Northeast Florida
Sep. 2008 - Sep. 2013-Developed and executed targeted outreach campaigns to penetrate new and emerging markets, resulting in the acquisition of over 150 new clients within a year. -Promoted and implemented AIL’s strategic marketing programs externally and internally -Developed and executed a comprehensive outreach plan, resulting in a 30% increase in the number of potential community partners identified. -Managed and cultivated relationships with clients in 23 counties across Northeast Florida, resulting in a 40% increase in overall partnerships. -Managed a portfolio of 120 clients, providing consistent and proactive sales support to ensure their satisfaction and retention. -Achieved a client renewal rate of 75% by delivering exceptional customer service and customized solutions that addressed their specific needs. -Coordinated logistics and managed the successful execution of corporate picnics, expos, and presentations -Developed and executed comprehensive collateral marketing campaigns with strategic partners -Wrote press releases and articles for key credit union partners
Dow Advantage Public Relations GroupCo-Account Executive
Jan. 2007 - Apr. 2008I was in charge of the public relations for Learn to Read of St. Johns County, Inc., a non-profit pro-literacy organization in St. Augustine, FL. I have written newspaper articles for the organization and helped conduct a communications audit to study Learn to Read's level of success in its endeavors to attract more literacy tutors through surveys, a document review, and a content analysis. I also helped do the editing and layout for an eight page promotional insert added to the St. Augustine Record.
Florida Public Relations AssociationIntern
Jan. 2007 - Dec. 2008
Habana Village CafeWaitress
Sep. 2005 - Dec. 2011
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