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Work Background
DSMA - Valuations, Mergers & AcquisitionsCreative Marketing Specialist
Oct. 2023
Bunzl CanadaDigital Content Creator
Oct. 2022 - May. 2023• Developed copy/digital assets
• Monitored/tracked content engagement
• Drove online subscriptions up by 30%
• Increased ROI through digital marketing
• Wrote/designed online content • Grew web presence by 20%
• Responsible for webinars/events
Publicis GroupeFreelance Contract Designer
Mar. 2022 - May. 2022Toronto, Ontario, CanadaWhile on this brief contract position, I had the opportunity to work on campaigns such as Coppertone, Dairy Queen and Elastoplast to name a few. Participated in marketing briefs, meetings and helped with design execution.
Inhealth digestPublisher
Jun. 2020 - Oct. 2023
FreelanceArt Director
Oct. 2018Ongoing design work on a freelance basis with companies like McDadi Real Estate, McKesson Canada, Content Cavalry, The Papousek Team, Grand River Hospital, Ansell Medical, Atlas Care, Mazda and Integra Life Sciences to name a few.
LifeLabs Medical Laboratory ServicesArt Director/Graphic Designer
Nov. 2014 - Sep. 2018Toronto, Canada Area• Responsible for branding and new ad campaigns
• Created brand awareness and invited clients to LifeLabs services
• Handled all graphic requests in a timely manner
• Responsible for helping to grow online presence
• Wrote/designed engaging online content
• Refreshed the brand and continued to grow the brand receiving accolades from social media and senior leadership
• Increased engagement by 25%
• Lead the design department • Increased revenues through online engagement and appointment bookings
Inside Fitness MagazineArt Director/Editor-In-Chief
Apr. 2012 - Dec. 2012• Responsible for editorial and creative direction of each issue including special issues and promotions
• Prepared and writing press releases and Web content
• Managed 6 employees
• Design and layout articles, pictorials, departments and promotional material for each issue
• Assign photo shoots to over 15 freelance photographers
• Assign articles and edit all content for Web and print
• Responsible for every aspect of editorial, design and newsstand promotion of the magazine
MuscleMag InternationalCreative Director/Graphic Designer
Jan. 1999 - Sep. 2011• Design and layout articles, pictorials, departments and promotional material
• Oversaw and art directed photo shoots • Created storyboards
• Designed all covers
• Created new style sheets and templates
• Mentored new graphic designers
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