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Work Background
EyeSeeSenior Manager Consumer Insights
Sep. 2024Mexico City, Mexico-Lead global market and consumer research projects, managing end-to-end research processes.
-Analyze data using advanced statistical techniques to provide actionable insights and business recommendations.
-Manage client relationships, aligning research outcomes with business goals to drive retention and growth.
-Collaborate with cross-functional teams to deliver strategic initiatives, increasing customer engagement.
-Present insights to executive leadership and key stakeholders, supporting data-driven decision-making.
EyeSeeInsights Manager
Jul. 2023 - Sep. 2024Ciudad de México, México
Instituto Tecnológico de MonterreyUndergraduate Professor
Feb. 2022 - Jun. 2023Chihuahua, MéxicoBachelor professor in a world renowned University
Teach to undergraduate students about qualitative and quantitative methods for market research
Support in professional challenges as a consultoring party.
Planning SolutionsMarket Research Coordinator
Jan. 2020 - Feb. 2021Mexico CityDesigned ad hoc quantitative and qualitative market research proposals for our clients based
on their information needs.
Coordinated and supervised field work for research projects.
Analyzed gathered data from field work and built presentations with recommendations for
senior managers and directors.
CircanaAccount Specialist, Retail Business Group
Sep. 2018 - Jul. 2023Mexico City-By analyzing internal and external business data, I built insightful presentations for retailers about Toys, Technology, Videogames, Beauty and Home industries. - I served as a consultant on market shifts, competitive analysis and brand management. -Analysis of industry trends, client’s objectives and strategic insights in order to help build long-term sustainable development.
SyscomPurchasing Agent
May. 2014 - Jul. 2017Chihuahua Area, Mexico• Mediated commercial negotiations with the biggest partner and supplier of the company, HIKVISION China.
• Created new methodology to prioritize payments to suppliers and avoid penalizations for late payments.
• Supervised Overseas Logistics from Asian countries and the United States.
• Processed forecasts of sales projections to predict possible market trends.
• Negotiated Annual contracts with the biggest suppliers on the company.
• Developed price analysis for the company and its main competitors.
CrediSolucionesAdministrative Assistant
Sep. 2013 - May. 2014Chihuahua, México• Analyzed financial reports from sales and debt collection departments.
• Redesigned and implemented more effective company procedures to reduce operational costs.
• Administered the purchasing and logistics from local suppliers.
Grupo Cementos de ChihuahuaMarketing Internship
Jan. 2013 - Jun. 2013Chihuahua, México• Assisted with the Marketing department´s costs revision.
• Analyzed surveys for Customer´s satisfaction.
• Administered the inventory for promotional supplies.
Innovak GlobalMarketing Internship
Sep. 2012 - Dec. 2012Chihuahua Area, Mexico• Developed the new Customer Relationship Management process of the company.
• Conducted analysis for satisfaction surveys and preferences among the customers.
• Collected information from competitors prices and compared them with the ones from our company.
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