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Work Background
Commercial and Strategic Growth Director
PaynomCommercial and Strategic Growth Director
Aug. 2021Monterrey, Nuevo León, México
Operations and Commercial Director
HiperGas Energy ResourcesOperations and Commercial Director
Jan. 2018 - Apr. 2021Monterrey Area, MexicoImport, Market and Distribution of LPG and Jet Fuel - Responsible for P&L, Sales, Marketing, Operations and Logistics - Direct reporting to CEO. • Became the first private company in Mexico's history (2019) to import, market and distribute Jet Fuel, with presence in more than 10 airports. • 20-time increase in company's total sales • Became the first company in Mexico’s history to transport Jet Fuel for airlines by train. • Started the company’s LPG operations in Monterrey and created the Aviation Division
Managing Partner
Grupo FSVManaging Partner
Oct. 2015 - Jan. 2018Ciudad Juarez, ChihuahuaMarketing of medicines and health products for Retail and Maquila as well as Operation and Administration of self-owned Pharmacies and Cafeterias. Partner, Member of the Board and Responsible for P&L • Restructured the organization and increased profits 500% • Created corporate image, Pharmacies and Cafeterias brands • Generation of delivery routes and logistics efficiency.
General Manager
Grupo BEHGeneral Manager
Nov. 2014 - Oct. 2015Ciudad Juárez, Chihuahua, MéxicoInternational Restaurant-Bar Chain with 19 outlets in Mexico, 4 in USA and over 400 employees. Direct reporting to the Board and Responsible for P&L. • Increased 23% in YTD profits • Redesigned and launched Corporate image and the 3 institutional brands in digital platforms and social networks. • Created assessment processes for Management and Operations. • Redesigned operative processes, reducing costs, boosting the career of key staff members and creating internal communication of institutional values.
Key Account Manager On Trade
HEINEKEN MÉXICOKey Account Manager On Trade
Aug. 2010 - Nov. 2014Monterrey Area, MexicoReporting to National Key Account Director - Negotiations, Sales, Marketing and Trade marketing for National Key Accounts. Restaurants, Bars, Hotels and Casinos - Created, led and implemented a Biodiesel Project for secondary transport
Key Account Manager Off Trade
Cervecería Cuauhtémoc MoctezumaKey Account Manager Off Trade
Aug. 2009 - Aug. 2010Monterrey y alrededores, MéxicoReporting to Supermarkets National Key Account Manager Negotiations, Sales, Marketing and Trade marketing for Supermarkets such as Soriana, HEB and Casa Ley
Key Account Manager On Trade / Restaurants
Cervecería Cuauhtémoc MoctezumaKey Account Manager On Trade / Restaurants
Aug. 2006 - Aug. 2009Monterrey y alrededores, MéxicoReporting to National Key Account Manager Negotiations, Sales, Marketing and Trade marketing for Restaurant National Key Accounts
Project Development Coordinator
Cervecería Cuauhtémoc-MoctezumaProject Development Coordinator
Aug. 2005 - Aug. 2006Monterrey y alrededores, MéxicoDevelopment of plastic furniture products and POP materials for Retail clients such as OXXO, Wal-Mart, Soriana and 7-Eleven
Key Account Executive/ Proyect Coordinator
Imbera - a FEMSA subsidiary dedicated to manufacture commercial refrigeration and plasticsKey Account Executive/ Proyect Coordinator
Nov. 2000 - Aug. 2005MonterreyReporting to National Sales Manager Sales and Development of new Commercial refrigeration, Plastic furniture and POP products
Organization Analyst
Chevrolet del Rio - GM Car DealershipOrganization Analyst
Sep. 1998 - Dec. 1999Monterrey y alrededores, MéxicoReporting to the General Manager

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