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Work Background
PaynomCommercial and Strategic Growth Director
Aug. 2021Monterrey, Nuevo León, México
HiperGas Energy ResourcesOperations and Commercial Director
Jan. 2018 - Apr. 2021Monterrey Area, MexicoImport, Market and Distribution of LPG and Jet Fuel - Responsible for P&L, Sales, Marketing, Operations and Logistics - Direct reporting to CEO. • Became the first private company in Mexico's history (2019) to import, market and distribute Jet
Fuel, with presence in more than 10 airports.
• 20-time increase in company's total sales
• Became the first company in Mexico’s history to transport Jet Fuel for airlines by train.
• Started the company’s LPG operations in Monterrey and created the Aviation Division
Grupo FSVManaging Partner
Oct. 2015 - Jan. 2018Ciudad Juarez, ChihuahuaMarketing of medicines and health products for Retail and Maquila as well as Operation and Administration of self-owned Pharmacies and Cafeterias. Partner, Member of the Board and Responsible for P&L • Restructured the organization and increased profits 500%
• Created corporate image, Pharmacies and Cafeterias brands
• Generation of delivery routes and logistics efficiency.
Grupo BEHGeneral Manager
Nov. 2014 - Oct. 2015Ciudad Juárez, Chihuahua, MéxicoInternational Restaurant-Bar Chain with 19 outlets in Mexico, 4 in USA and over 400 employees. Direct reporting to the Board and Responsible for P&L. • Increased 23% in YTD profits
• Redesigned and launched Corporate image and the 3 institutional brands in digital platforms and social networks.
• Created assessment processes for Management and Operations.
• Redesigned operative processes, reducing costs, boosting the career of key staff members and creating internal communication of institutional values.
HEINEKEN MÉXICOKey Account Manager On Trade
Aug. 2010 - Nov. 2014Monterrey Area, MexicoReporting to National Key Account Director - Negotiations, Sales, Marketing and Trade marketing for National Key Accounts. Restaurants, Bars, Hotels and Casinos - Created, led and implemented a Biodiesel Project for secondary transport
Cervecería Cuauhtémoc MoctezumaKey Account Manager Off Trade
Aug. 2009 - Aug. 2010Monterrey y alrededores, MéxicoReporting to Supermarkets National Key Account Manager
Negotiations, Sales, Marketing and Trade marketing for Supermarkets such as Soriana, HEB and Casa Ley
Cervecería Cuauhtémoc MoctezumaKey Account Manager On Trade / Restaurants
Aug. 2006 - Aug. 2009Monterrey y alrededores, MéxicoReporting to National Key Account Manager
Negotiations, Sales, Marketing and Trade marketing for Restaurant National Key Accounts
Cervecería Cuauhtémoc-MoctezumaProject Development Coordinator
Aug. 2005 - Aug. 2006Monterrey y alrededores, MéxicoDevelopment of plastic furniture products and POP materials for Retail clients such as OXXO, Wal-Mart, Soriana and 7-Eleven
Imbera - a FEMSA subsidiary dedicated to manufacture commercial refrigeration and plasticsKey Account Executive/ Proyect Coordinator
Nov. 2000 - Aug. 2005MonterreyReporting to National Sales Manager
Sales and Development of new Commercial refrigeration, Plastic furniture and POP products
Chevrolet del Rio - GM Car DealershipOrganization Analyst
Sep. 1998 - Dec. 1999Monterrey y alrededores, MéxicoReporting to the General Manager
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