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Work Background
prioriTIXCo-founder and Head of Product + Marketing
Jun. 2024New York City, NYI oversee product, brand, and communication design.
Grand CircusDigital Content Creator
Dec. 2021 - Jul. 2022RemoteAs a part of our marketing team, I drove the creation of art and messaging to reflect our company vision, values, and voice. This work helped us exceed goals with partners like Apple, Amazon, and DISYS. I collaborated directly with leadership and operations, as well as cross-team, to strategize and develop landing pages, email sequences, social campaigns, and automations that attracted and supported students pursuing careers in tech.
Carnegie Mellon UniversityGuest Teacher
Jul. 2021 - Aug. 2021RemoteI joined the team at the CMU Summer Program as a guest educator. I designed and facilitated three presentations for the 2021 cohort. Topics included: defining your own path to success, LGBTQ+ inclusivity, and business basics for creatives. Additionally, I provided video and PDF materials, along with copies of my book, Epic Fail Super Win 2nd Edition.
Drawn from ValorProducer, Designer, Artist
Jul. 2020 - Dec. 2021After we scaled down due to COVID-19, I transitioned to this hybrid role. I was the producer on our award-winning content, earning laurels from the Women's International Film Festival, The Walt Disney Family Museum, and Reale Film Festival. I collaborated tightly with our digital art director to build pitch decks for events like Kidscreen 2021, and for grant applications. I advocated for our brand and products to key stakeholders, funders, and co-producers. I fostered relationships with artists, contractors, and potential partners. My top projects were:
- Writer/producer/curriculum designer/world builder for The Empowernauts, a comic book self-care series for kids and caregivers.
- Producer/co-creator on a 5-minute short animation about managing emotions, slated for film festival submissions.
- Designer: refreshing the brand, UX/UI, and content flow for our website, delivering extensive free and engaging content for kids and families.
Drawn from ValorAnimation Producer
Feb. 2020 - Jul. 2020When the pandemic changed our product goals dramatically, I spearheaded a series of short, shareable videos designed to leverage our access to medical experts, and to get COVID-19 facts to the public in a fast and engaging way. Similarly, I led the effort to re-wrap our Adventure Castle IP, so we could produce our award-winning 5-minute short, Quarantine: Trapped In The Lab.
Drawn from ValorDeputy Director Of Operations
Nov. 2019 - Feb. 2020United StatesI reported directly to the ED and founders in building core strategies for our organization's operational and production flows. I worked closely with writers, artists, animators, and stakeholders to manage our animation production pipelines. My goal was to thoughtfully review and assign work in a way that would strengthen and highlight our team's talents. Our team was a hybrid of staff artists, contract artists, and volunteers. I helped coordinate their onboarding experiences. In order to manage our creative assets and communication, I built out a Kanban system and file storage hierarchy, as well as a Gantt pipeline. I provided regular reports, budgeting estimates, and updates as projects moved toward completion.
prioriTIXHead of Marketing, Designer
Sep. 2019 - Sep. 2024New York, New York, United StatesAs part of this startup’s core team, I help build the brand, app UI/UX visual flow, and customer-facing content designs. I work directly with the CEO and COO to conceptualize, strategize, and assist in pitching, and presenting to stakeholders.
Drawn from ValorProduction Lead & Crowdfunding Advisor (contract)
Mar. 2019 - Nov. 2019Gainesville, FloridaI worked closely with the creative director and ED to optimize workflows and processes for the creative team, reducing overwhelm, and task fatigue. I also collaborated with the community engagement director to maximize our crowdfunding, partnership, and sponsorship efforts.
PCPCCommunications & Business Development Director (contract)
Nov. 2017 - Mar. 2019New York, NYPCPC is an IT services provider that's been doing business for nearly 30 years in Manhattan. I spearheaded the 2018 brand refresh to help match the cutting edge Managed IT, communications, and security services offered. This included re-wrapping the website, and producing a set of 10 to 15 sales pdfs explaining often complex, technical processes in lay terms. The refresh was stem to stern, with a logo, brighter colors, flat design vector graphics, a blog and social presence to drive traffic, as well as printed notebooks, folders, pens, plus embroidered work attire and backpacks. Wearing my business development hat, I brought together a temporary suite of cloud services, including Asana, Slack, and Pipedrive. With our team and techs working in a distributed style, this streamlined and better documented project tasking. I handled research, onboarding and implementation, as well as team training as needed. In 2019 lead the team in further merging communication and ticketing systems over to an all-in-one solution, Connectwise.
VenueBookBrand & Content Manager
May. 2015 - Oct. 2015New York, NYI spearheaded brand messaging, voice, consistency and content during our 2015 brand refresh and new city launches. I developed and implemented a complete content strategy, email and social funnels, as well as engagement and community building systems. I selected and managed all inbound, educational and content marketing tools. I built and authored blog posts, promotional campaign materials, slogans and thought leadership messaging. I also designed marketing collateral to brand, and partnered with the in-house designer to create brand persona, and style guide. Part of my role was to manage interns in our department, guiding them in achieving their goals, and the goals of the business. Additionally, I built SOP, training and Intranet materials to help unify the full team on brand, systems and onboarding.
byAMVCEO, Creative Director
Oct. 2013United StatesThink of me as a brand story centaur... I'm half strategist and half creative pro. Which half is which? That's up to you (and probably also stakeholders)! I've created brand-standard content for names like Apple, Amazon, Morphew, Wacom, Dunkin' Donuts, and Citadel. I've also built pipelines, project management and asset management systems for dozens of satisfied individuals, startups, non-profits, and SMBs. My subject matter expertise includes Business, Entertainment, Music, Film, Animation, Global Travel, Urban Travel, Creative Tools and Software, Real Estate, Sharing Economy, Gig Economy, Sci-fi Fantasy, LGBTQIA+, plus hilarious ways to photobomb your next family vacation.
Dream SirenCEO, Project Developer, Writer
Jun. 2013 - Mar. 2019New York, NYDream Siren offered a wide variety of services, materials and workshops to both creatives and businesses, with the goal of improving artist participation in the business world, as well as acceptance of artists as strong contributors in business environments. I developed the brand, programs, materials, acquisition, and team management. I also write fun posts for the blog.
AppleSpecialist (Sales, Technical Support & Training)
May. 2011 - Jun. 2013New York, NYAt Apple, I worked in both sales and support (Small Device Certified, Cross-Trained) at our flagship store in New York City. I ranked 100% in providing excellent service to our customers whether they were buying their first computer, setting up a professional studio or business system, or seeking training or support for a device. I received world-class customer service training, and managed complex interactions with peers, leadership, and the public. From major launch events to everyday shopping, I approached my job with a solution-first attitude, and a dedication to upholding the Apple brand. I was a guest trainer on Apple software, and presentation design.
Dream Siren Records, LLCOwner
Jan. 2010 - Jan. 2014New York, NYI produced, developed, and managed the distribution of music for the label. I handled TuneCore, Bandcamp, SoundCloud, and OurStage, BMI, and SoundExchange accounts, as well as relationships with recording and mastering studios, PR and blogosphere representatives, and legal and accounting. I participated in U.S. pitching events, conferences, industry guilds to promote the DSR catalog. I was the executive producer and lead for photoshoots and music videos. Final work was released for international digital distribution online and in stores.
Citadel BroadcastingDigital Media Assistant / Special Projects
Aug. 2009 - Jun. 2010Graphic, Interactive / Web Production, and project maintenance / management for promotions, advertising and in-house site design. I worked with Citadel Broadcasting's Providence cluster - WWKX-FM, WWLI-FM, WPRO-FM, WPRO-AM, WPRV-AM.
Tree Kangaroo CreativeOwner
Jan. 2008 - Oct. 2010Providence, Rhode Island AreaI founded TKC in 2008 as a freelance project, and have gone on to work with many wonderful local businesses, creating branding, web and print materials to help them succeed with their marketing messages. *Honored as a Rising Star Business Owner in 2009 through the Center for Women in Enterprise
*Guest Bilingual Ecommerce Workshop Facilitator at Center for Women in Enterprise
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