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Work Background
ICLP- International Customer Loyalty ProgramsBusiness Development Manager
Sep. 2014 - Jul. 2016As a worldwide leader in loyalty marketing and CRM, ICLP builds loyalty and creates devotion. ICLP gives customers compelling reasons to engage, spend more and become loyal advocates - whilst delivering commercial results for your business. From acquiring customers and understanding them as individuals, to creating relationships that engage, reward and inspire loyalty, ICLP turn customers into advocates and relationships into profit – and have done for over 25 years. The ICLP office in Dubai was established in 1996.
HSBCCorporate Access Manager
Aug. 2009 - May. 2012Part of the MENA Equity Sales Trading team in Dubai which serviced institutional
equity investors across MENA (mainly) as well as Europe and USA. Main role consisted of establishing relationships with CEOs and CFOs of bluechip
companies in MENA (across several industries)
HSBC Research department ranked number 1 in the region. Worked closely with the
strong team of analysts in turn, strengthening relationships with companies further.
Organized roadshows across the Middle East for MENA and International clients,
January 2011: reached a point where relationships were solid and roadshows were
organized flawlessly, receiving outstanding feedback from clients and demand for
Corporate Access increased significantly; was then promoted from Corporate Access
Officer to Corporate Access Manager. Was given more responsibilities such as
pitching for reverse roadshows. This involved putting together marketing Powerpoint
presentations and request meetings. Also
was given responsibility to manage the junior Corporate Access teams in HSBC
Saudi Arabia and Egypt.
Day to day responsibilities at HSBC:
• Research and development of database for major corporates in MENA:
Researching companies that trade on a stock market, worthwhile for investors to
meet and invest in. • Establishing and maintaining relationships with CFOs and CEOs of major
companies in MENA
• Organization of bespoke roadshows and reverse roadshows across MENA for
financial institutions. Roadshows involve HSBC taking investor clients to see
several companies, whilst reverse roadshows involve taking the company itself to
go and see clients.
• Coordinating and assisting in organization of the Annual MENA Equites
Conference (UAE and Turkey) • Multiple trainings with Corporate Access team in HSBC Headquarters, London
(on the ground and online systems)
• Working with the Research department enabled to help the sales team,
HSBCCorporate Access Manager
Jan. 2009 - Dec. 2012
COMINVEST Asset Management GmbHSales Support Officer
Jan. 2008 - May. 2009Emirates
cominvest was the Asset Management division for Commerzbank, the renowned
German Bank. Was only a rep office, all functions took place from headquarters in
Frankfurt, Germany. Was sent to Frankfurt to visit the headquarters and meet
colleagues in person. Trainings arranged for each department in cominvest to get
a clearer understanding of the business background as a whole.
cominvest Dubai was entirely new to the region; main objective and biggest
challenge was to familiarize the region's major institutional players (banks,
investment companies etc) of who cominvest is and its function. Unfortunately
cominvest was not able to sustain as the economic situation in 2009 started to
deteriorate and just before the crash, cominvest was acquired by another German
bank and the office in Dubai shut down.
Day to day responsibilities at cominvest:
• Research and development of databases for major institutional players in the
region: search for institutional players which seemed to have extra cash which
cominvest could manage.
• Particular focus on inter-regional and supranational organizations in the Arab
world
• Regular marketing of performance-relevant data and product-related mail shots to
the entire contact database: weekly emails were sent out to all contacts on the
database highlighting cominvest's performance and achievements. Also internal
and external workshop events by cominvest were organized and invitations
designed and formatted by myself were sent out.
• Handling of day-to-day administrative office duties: printing, binding, payments
• 'Mutual Funds' training- Luxembourg August 2008: was sent to Luxembourg for a
month of training to get a broader idea of the laws and procedures and to meet in
person the teams.
InsigniaMedia Sales Executive
Feb. 2007 - Dec. 2007Work based on existing client database of advertisers for the two publications
• Due to my contribution, the client database was expanded considerably
• Daily meetings with clients from different companies either to introduce the
magazine or to maintain the existing relationship
United Nations Integrated Regional Information NetworksIntern
Jul. 2006 - Dec. 2006This UN media service's principal role is to provide news and analysis about Sub
Saharan Africa, Middle East and Central Asia for the humanitarian community
• My work included promoting IRIN's purpose by meeting with media companies
and attending events in order to introduce them to IRIN as well as distributing
IRIN marketing material
• Responsibility for office housekeeping
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