DowLatin America Marketing, Innovation and Value Chain Leader for Plastics Business
Jan. 2022Sao Paulo, BrazilCo-Chair of GAAN (Global Afro American Network) Latin America, structuring a strategic platform, ensuring regional implementation. Influential defender at the executive and leadership levels, driving goals, actions and commitments, driving significant advances in the inclusion of black and brown people in the region.
Member of global discussion groups, enriching discussions with perspectives and experiences from Latin America, consolidating the region's position as a global protagonist in diversity and innovation.
Driven the growth of innovation for Plastics in Latin America. Strategic partnership with sales, technical and product leaders, resulting in thousands of tons of resins sold.
Led value chain efforts, collaborating with brand owners, OEMs and other relevant parties. Achievements: +19 commercial cases, with +14 different brands and +11 impacted customers in 2022, solidifying strategic partnerships and growth ecosystems.
Development and supervision of market development managers in Latin America. Guided individual growth plans, amplified marketing acumen and identified future talent. Recognition in organizational climate surveys (LES).
Managed the innovation pipeline in collaboration with R&D, optimizing the allocation of resources to generate maximum value in different market segments, bringing significant results (MU$) as well as implementing a new culture of innovation.
Implementation of digital marketing strategies, incorporating L&OM tools and processes. It increased the efficiency of marketing work by more than 100% and expanded the digital presence, generating a conversion rate into opportunities higher than the industry benchmark.
Partnership with the Business Communications team to promote digital campaigns aimed at all links in the value chain. Achieved a notable conversion of +4% of leads into opportunities, reaching beyond direct customers.