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Work Background
Rhetorica Inc.Principal and Founder
Jan. 1999OttawaAs the principal consultant and owner of Rhetorica Inc. I help clients tell compelling stories and craft strategic plans for complex, sensitive and high-profile issues. I also provide tailored, affordable service to other bootstrapping entrepreneurs and small businesses. Strategic planning. Branding. Communication plans and products including web and social media content, speeches, success stories, presentations, reports and discussion papers. Project management services with graphic design, translation, and publishing provided by trusted associates. Strategic planning, key informant interviews and facilitation. Government of Canada clients: Crown-Indigenous Relations and Northern Affairs Canada, Fisheries and Oceans, Canadian Coast Guard, Canadian Institutes of Health Research, Public Services and Procurement Services Canada, Canadian Food Inspection Agency, Public Health Agency of Canada, Public Safety Canada, Health Canada, Public Works and Government Services Canada, Canadian Heritage, Canadian Polar Commission and more. Not for profit: Canadian Nurses Association, Media Action, The Public Policy Forum. Small business, entrepreneurs and artists: Cyclelogik, Somersault Events, Mint Hair Studio, SC&C, ParriagGroup, Dan Martelock, Lunar SM.
Treasury Board of Canada SecretariatStrategic Communications Advisor
Sep. 1997 - Dec. 1998Ottawa, Ontario
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