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Work Background
BershawGlobal Senior Consultant
Jan. 2023Experienced Senior Consultant specialising in Deep Tech and Fintech recruitment, adept at sourcing top talent and providing strategic guidance to clients. Proven track record of success in building strong relationships and delivering exceptional results in fast-paced environments.
BershawGlobal Senior Business Development Consultant
Jan. 2023
MarsGlobal Content and Events Manager, Mars Petcare
Mar. 2021 - Jul. 2022Brussels, Brussels Region, BelgiumCorporate Affairs, Global Communications
- Project/Infrastructure Management (UXUI)
- Multi-stakeholder engagement management through building strong relationships with internal and external partners
- Created and managed the new digital hub across all corporate affairs business units and external vendors to utilise - organised all relevant collaterals for accessibility and ease of use
- Executing campaigns to fruition through working in a timely, accurate and proactive manner
- Researched and implemented tools with new business partners to aid in organisational needs and change communications across the units
- Managed digital communications platforms
- Thought Leadership - Strategic Business Comms
- Internal Comms
- External Comms
- Collateral and Asset Creation & Management
The Philippine Department of TourismDigital Marketing and Events Specialist
Apr. 2018 - Jun. 2018New YorkAs a Digital Marketing and Events Specialist for the Philippine Department of Tourism in New York, I successfully wrote and designed impactful sales communication materials. I collaborated directly with vendors and stakeholders to develop brand awareness campaigns, effectively increasing lead generation. I led the concept development process and coordinated sales and operations resources to ensure seamless execution of marketing initiatives. Working in a fast-paced, cross-functional international environment, I utilized strong project management and organizational skills to complete marketing tasks efficiently. My role also involved facilitating regular meetings with relevant stakeholders to ensure the events' success. This required excellent communication and interpersonal skills to align diverse teams and drive event success.
NZME.Brand Engagement Ambassador
Mar. 2017 - Mar. 2018Wellington & Wairarapa, New Zealand- Prepared and presented reports after every activation to update stakeholders about the success of each strategy
- Led activations for clients requiring close cooperation among other team members to share information and develop solutions to meet a broad array of deliverables
- Developed social media initiatives and created daily content on Facebook, Instagram, Snapchat and other emerging social platforms to engage current fans and acquire new ones
- Collaborated with social media and e-commerce leaders to increase brand awareness and lead generation
Link Concepts Consultancy HKBusiness Development and Strategy Consultant
Jul. 2016 - Mar. 2021Key Responsibilities:
- Stakeholder Engagement: Collaborated with key stakeholders to define project requirements and establish deliverable milestones.
- Social Media Strategy: Developed and implemented social media strategies, including editorial planning, to ensure consistent brand voice across various platforms.
- Partnership Development: Established strategic partnerships with international brands and organizations.
- Marketing Graphics: Produced high-quality marketing graphics using Adobe Creative Cloud Suite. Content Creation:
- Production Planning: Coordinated the planning, scouting, and shooting of products and services.
- Content Editing: Edited content using Adobe Creative Suite to maintain overall aesthetic and branding consistency. eCommerce Management:
- Store Management: Managed eCommerce stores in both private and public sectors.
- Content Creation: Created and curated content to drive organic reach and increase conversions.
- Customer Retention: Developed strategies to retain customers and enhance their shopping experience. Notable Collaborations:
Brands and Organizations:
St. Ives
Air Asia
Table Flat Trekking
NZ Red Cross
Education NZ
BNZ
Wellington SPCA
Burger Fuel Wellington
St. Ives Philippines
Goli Gummy Nutrition
Cornetto Philippines
Pretty Huge Obstacles
Mountains to Sea
Halberg Foundation
Mayan Beachwear
Victoria University of WellingtonCommercial Law 204 Class Representative
Mar. 2015 - May. 2015Acting as a liaison between the commerce faculty and students. Helped students and lecturers voice their concerns about the course.
Victoria University of Wellington Commerce Students' SocietyPresident
Nov. 2014 - Nov. 2015Wellington & Wairarapa, New Zealand- Established effective working relationships with clients, sponsors and government agencies to benefit the organisation
- Managed all social media programmes, including internet forums, blogs, social media network applications and message boards
- Led organisational redesign efforts to gain sponsorship and support the growth of the society
Increased membership by 400% through events and outreach programmes
- Led, organised and executed events with over 900 students in attendance, throughout the year
Victoria University of WellingtonInternational Business 205 Class Representative
Mar. 2014 - Jul. 2014Acting as a liaison between the commerce faculty and students. Helped students and lecturers voice their concerns about the course.
Victoria University of WellingtonSpanish 113 Class Representative
Mar. 2014 - Jul. 2014Acting as a liaison between the languages faculty and students. Helping students and lecturers voice their concerns about the course and other issues.
Victoria University of WellingtonCampus Coach
Mar. 2014 - Dec. 2016Served as a guide to a group of incoming freshmen (usually studying within my faculty) transitioning from high school to university. I led a group of first-year students participating in the Campus Coaches program, which involved giving campus tours, answering questions about Victoria and life in Wellington and leading activations for students on and off campus.
StarJamRelief Tutor
May. 2013 - Dec. 2018Wellington, New ZealandRelief tutor for young people with disabilities in a variety of performance workshops which take place in Wellington.
- Maintained classroom discipline by applying proactive behaviour management techniques
- Established clear objectives for all lessons to both students and parents
- Facilitated the development of life skills in students with varying degrees of disabilities through different disciplines of the performing arts StarJam is a super-charity which provides empowering performance opportunities for young people with disabilities. Known as “Jammers”, StarJam kids gain respect, confidence, new friends and hope for the future, often for the first time, in a fun, inclusive atmosphere. The wildly positive change affects not just them and their families but their peers and the wider community.
Counsel's ChambersWinter Intern
Dec. 2011 - Dec. 2011Hong KongBarrister's Intern
ESF Educational ServicesBasketball Coach
Aug. 2011 - Jun. 2012Hong KongCoach at ESF Educational Services. Instruct players and supervise different personalities while refereeing/coaching games.
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