Ylani Estwick

Brand Messaging Strategist & Mentor @Ylani Estwick

Brand Marketing ManagerMarketingCopywriter

Ylani Estwick is a proficient Brand Messaging Strategist and Mentor. She specializes in creating powerful and authentic brand messages that resonate with the target audience and drive business growth. With her vast experience and profound knowledge, she mentors businesses to refine their brand voice, enhance their market presence, and achieve their marketing objectives. Her strategies are centered around fostering brand loyalty and establishing a strong brand reputation. Her approach is unique, personalized, and result-oriented, making her a valuable asset for businesses seeking to elevate their brand messaging.

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Work Background

Senior Principle, Content

BrillioSenior Principle, Content

Jul. 2023 - Jan. 2024Lead the storyline and narrative of the design studio for internal content and clients. Collaborate with a global team and oversee the production, strategy, and execution of content for the design studio.

Positioning Strategist

QVCPositioning Strategist

Mar. 2022 - Dec. 2022RemoteSet the tone, define, and explain copy for internal teams and external customers. Write brand-right show and event titles, positioning event statements, electronic program guide description of shows, and follow positioning strategy to best serve the copywriting.

Copywriter

Ylani SalcedoCopywriter

Jun. 2020 - Aug. 2023https://www.ylanisalcedo.com/Supporting creative entrepreneurs find their brand voice through copywriting. Creating social media content, email marketing, and blog posts that offer copywriting tips. Plus developing quarterly goals, brand strategy, brand messaging, website copywriting, and more.

Content Writer

NetElixirContent Writer

Jun. 2018 - Jul. 2020RemoteWrite content for Google organic (SEO) and paid (AdWords) programs. Work in liaison with Inbound Team to meet retail client's needs, increase click rate and conversions and optimize overall website rank.

Social Media Writer

QnarySocial Media Writer

Aug. 2017 - Jan. 2019RemoteWrite weekly content, for monthly calendars, for Fortune 500 executive leaders in financial, insurance and marketing industries by researching reputable online sources for articles to share via Twitter, LinkedIn and blogs.

Copywriter

Bed Bath & BeyondCopywriter

Jul. 2016 - Sep. 2016Write detailed product descriptions while maintaining brand values, eCommerce Copy Style Guide and copy standards. Make edits via Content Managing System (CMS) as needed.

Media and Office Coordinator

Trinity Apparel LLCMedia and Office Coordinator

Mar. 2015 - Mar. 2016Greater New York City AreaCreate and manage social media pages/website by writing content, creating analytical links (Bitly) and visual content. Manage deliveries between factories, retailers and logistics team for successful distributions. Create purchase orders, process invoices and maintain office files up-to-date.

Public Relations and Media Relations Assistant

PercepturePublic Relations and Media Relations Assistant

Sep. 2014 - Feb. 2015Write content for social media accounts for clients, draft and edit press releases. Manage marketing opportunities and sponsorships, within various publications, for clients in supplement, jewelry, fresh foods, financial and health products industries.

Writer and Creator

Muse UnrestrictedWriter and Creator

Jul. 2014 - Jul. 2017https://museunrestricted.wixsite.com/museunrestrictedCreate and manage the development of website, campaigns, newsletter content, social media content, and editorial flow (reviewing, editing, and publish). Manage and work in liaison with team members.

Fashion and Beauty Editor

SOCIAL the Lifestyle MagazineFashion and Beauty Editor

Oct. 2013 - Dec. 2014Write articles for website and print version of magazine in the beauty and fashion section. Execute and research engaging topics for content in liaison with Editor in Chief.

Social Media and Public Relations Coordinator

MaidenformSocial Media and Public Relations Coordinator

Feb. 2013 - Mar. 2014Iselin, NJGenerate Facebook’s social tab direction for monthly trend pages, in liaison with Marketing and Design team. Execute content and target project(s) for Twitter and Facebook. Manage Press Book and product requests from editors, stylists and designers for publication placements.

Editorial Staff

Pink & Swanky D - www.pinkandswankyd.comEditorial Staff

Aug. 2012 - Sep. 2012Write articles in the beauty section of the website and research to remain relevant on trends.

Editorial Assistant

Corek12Editorial Assistant

May. 2011 - May. 2012Jersey City, NJAssist copywriters and editors with inputting data, making edits, adjusting HTML coding, customizing PDF files and publish for online view in all databases. Map taxonomy elements, standards and curriculums for each item given.

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