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Work Background
Founder & Content Creator
altermedia indonesia youtube channelFounder & Content Creator
Nov. 2018jakarta,First online in November 2018, altermedia Indonesia YouTube channels were immediately approved by Google Ads after one month of launch. This is because the traffic view reaches six thousand hours, two thousand subscribers, and over one thousand websites traffic monthly in no time. Altemedia Indonesia's YouTube channel content revolves around business motivation, travel journals, and the investigation of mythical stories. While altermedia.id (website) contains: content about lifestyle, traveling, family, and local and international culinary tips.
Head of Communications
Ezeelink IndonesiaHead of Communications
Nov. 2017 - Oct. 2018Jakarta, Indonesia• Create & Implement B2C Digital communication strategy. Start from 0, target 1000 user acquisition & active user download, target achieve with-in 6 months period. • Create & Implement B2B Digital & Offline Communication strategy, to acquire new business. • Led Communication team working Cross-functional Team such as app developer, product team, app designer UI/UX, retail team. • Art Directing for social media graphics, POS design, Corporate Identity design. • Creative Directing Brand Corporate Identity • Brand Managed all corporate branding, retail branding, website design, social media, POS, and all communication propose. • Communication team build & development. • Report & update to owner weekly
Digital Creative Director
FreelanceDigital Creative Director
Feb. 2017 - Oct. 2017Jakarta Raya, Indonesia● Sampoerna University Open Day ○ Develop, present & Implementing Digital Communication strategy to target 600 new potential students. resulted in 800 attendees. ○ Review daily task milestones and manage the implementation of new tasks daily Managing communication and task implementation with vendors for events launching ● PT DEMKA ○ Video Producer, Art Director, and videographer. For product instructional & product knowledge. ● TELKOM-INFRA: Video Producer, Art Director. For company profile video ● TELKOM: Video Producer. ● B-Resident apartment: Implementing the concept of food festive for event property launching, resulted in an 80% acquire database ● PAMI-APINDO website design and development: This result is 100% satisfaction by project sponsors and stakeholders
Head of Digital Media
PT Citra Media Nusa Purnama - Media IndonesiaHead of Digital Media
Oct. 2015 - Jan. 2017jakartaDigital Business Transformation www.mediaindonesia.com • Led three Digital Business; Digital Publishing, mediaindonesia.com & B2G Digital Publication Managed annual OPEX budget of Rp 2 Billion • Digital Publishing o Project managing Digital Publishing, Led team of 5 sales Digital Publishing to work cross-functional team such as creative team and journalist team o Digital Publishing sales team build & development o Digital Publishing Budget & Cost control o Vendors negotiation o Client’s presentation & negotiation o Budget monitoring o Report to Director of Business o Maintain network with Business such as Banks, Hotel’s, etc. • Mediaindonesia.com o Led team of 5 to digital transformation project, to work cross-functional team such as; database programmer, content writers, web designers, database administrator, website admin, achieve & new asset transformation, etc. o Creative Directing website layout working cross-functional with web designers team, programmers, journalist o Working cross-functional with digital ads sales team. To formulate pricing, competitor review, etc o Budget monitoring o Digital Transformation training, such as how to used new CMS for data input, etc. o Office audit for new office work station o Report to Director of Business • B2G Digital Publication o Budget monitoring o Cost control each project o Led team of 5 for B2G Digital Publication. Project managing each project such as;  Bupati Purwakarta re-election – Kang Dedi menyapa  New face of Tanjong Priok  Digital Publication Maritime Ministry – Jajaran Pulau terluar Indonesia  Etc • Report to Director of Business
Digital Creative Director
RIGHT HAND | PT Hasta Karya IndonesiaDigital Creative Director
Jul. 2015 - Oct. 2015Jakarta Raya, IndonesiaLed ten creative team to build & implement communication strategy for three projects XL Axiata GUDANG APLIKASI, REDOXON, BNI BANK. XL Axiata GUDANG APPLIKASI • To Develop Digital Communication Strategy for Gudang Aplikasi reach 1 million content downloads • Led task force of ten people to implement digital communication strategy • Review daily task milestones and manage the implementation of new tasks daily Managing communication and task implementation with vendors for events launching REDOXON • Develop event concepts for CRM / Sales program • Creative Directing for event gimmick working together with art director to implement ideas • Vendors negotiations • Review daily task milestones and consulting the implementation of new tasks daily Managing communication and task implementation with vendors for events launching
Group Head of Digital Business
PT Tempo Inti Media TbkGroup Head of Digital Business
Nov. 2013 - Jun. 2015jakartaDigital Transformation • As a Consultant for digital business transformation from conventional media to digital media, tempo.co & tempo app. Working cross-functional team with programmers, web developers, web UI/UX, journalist, database programmer, archive, etc. • Managed Digital Business daily. Maintain relationship with Digital KIOS such as; scoop, scanie, wayang force, etc. • Monitor download performance daily for digital KIOS, tempo.co, tempo app & digital advertising. • Monitor Inbound marketing daily for all digital business, working cross-functional with digital marketing communication team • Review daily task milestones, and business performances, and manage the implementation of new tasks weekly • Report daily to Head of Circulation
Campaign Manager
Advance Health product Campaign Manager
May. 2013 - Oct. 2013Jakarta Raya, Indonesia● Led task force of five people to procurement advertising agencies ● Creating Statement of Work (SOW) for agency ● Managing stakeholder communication ● Managing vendor communication ● Review daily task milestones, and business performances, and managing implementation new task weekly to agency ● Maintain network with journalist ● Report weekly to CEO
Marketing Communications Manager
Ray White IndonesiaMarketing Communications Manager
Jan. 2010 - Mar. 2013Jakarta Raya, Indonesia• Led team of five marketing communication • Vendors network & negotiations for branding purpose such as uniform, placard, banners, signage, events, etc. • Monitoring Branding for around Indonesia franchisee daily, cross-functional with marketing communication team in Australia • Perform brand training for new sales representative • Monitor branding for sales representative daily report • Responsible for branding propose for new & existing franchisee office all around Indonesia • Responsible to support sales communication materials all around Indonesia • Report weekly to owner
Art Director
Bridge communication BTL agencyArt Director
Jan. 2008 - Nov. 2010Jakarta Raya, Indonesia● Responsible to develop internal event concept and art work material for UNILEVER client (BANGO, ROYCO, MOLTO, REXONA, PONDS, and SUNLIGHT) ● Responsible to develop event concept for opening new PONDS factory in Cikarang ● Led a task force of five people to implement artwork and events concepts ● Review daily task milestones and manage the implementation of new tasks daily ● Managing communication and task implementation with vendors for events launching ● Daily report to Creative Director
Research And Development Assistant
Monash UniversityResearch And Development Assistant
Jan. 2003 - Dec. 2006Melbourne, Victoria, Australia● Develop art work digital graphic from print to digital ● Develop animation for graphic interaction using flash and C++ code ● Work with cross- functional web programmer team, to implement all graphics and flash player embedded in webpage ● Implement weekly task ● Managing work ethics in time and schedule ● Managing communication with stakeholders and project sponsor weekly ● Present and Report task milestones weekly to Head of Department
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