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Work Background
UnileverGlobal Communications: Social Media
Jan. 2022London, England, United Kingdom
the treeDigital Account Executive
Nov. 2019 - Dec. 2021Shoreditch•Controlling the strategy and output for specifically assigned clients
•Collaborating with the wider team to manage the end-to-end account management process, including strategy setting, social planning, blog content planning, design brief, email marketing, content management, influencer management, client liaison and communication
•Working with account managers, studio, copywriters, the paid social team, web development, freelancers and suppliers
•Project management - responsible for timelines, communication with the team and clients, hitting deadlines and quality assurance •Creatively managing each account through underpinning them with a continuous flow of fresh ideas
B’inspired Founder
Apr. 2019Founder of B’Inspired, a platform that seeks to eradicate the lack of diversity within the marketing & advertising industry by bridging the gap between underrepresented talent with the best organisations looking to future proof their business. We are a hub that connects our community with the latest jobs in Marketing & Advertising & use our event series to address the lack of diversity in the industry and provide a basis for mentorship and digital skills advancement training for the next generation of diverse talent ready to take the industry by storm.
SkyContent Specialist
Jul. 2018 - May. 2019Created content for a community of over 31,000 sky staff
• Wrote engaging copy in the Sky tone of voice
• Implemented monthly content strategy
• Planned, researched and proposed a strategy for creative content
• Briefed agency’s and production teams on campaign deliverables
• Managed the schedule and timings of posts on the intranet
LivityDigital Marketing trainee
Jul. 2018 - Sep. 2018
VodafoneSocial Media and Digital Marketing intern
Dec. 2017 - Apr. 2018Ghana• Making data driven social media recommendations to different segments of the business
• Built social media analytics dashboards to develop performance reports
• Collaborated and worked closely with the brand managers and event executives
• Worked with project managers and website developers to create a new corporate website that met new global Vodafone look and feel
• Liaising with top level managers and website developers to develop a youth driven digital initiative
Soap & GlorySocial Media and Digital Marketing intern
Jul. 2016 - Sep. 2016London, United KingdomResponsible for the community management of a 583K Instagram account at the time
•Created the monthly social content calendar across Instagram, Facebook and Twitter
•Managed and ran the Snapchat account with an average of 3k views per post
•Developed and managed a nationwide summer campaign
• Managed all social media channels including Twitter and Instagram
• Managed the social content schedules and daily publishing across all
social media channels
• Organised shoots and developing creative concepts to deliver social first -
content
Walgreens Boots AllianceGlobal commercial intern
Jun. 2016 - Sep. 2016Nottingham, United Kingdom
University of Essex Students' UnionDigital Marketing Intern
Sep. 2015 - Jun. 2016Southend on Sea, United Kingdom
Labells FashionFounder
Mar. 2015 - Jan. 2016London, United Kingdom•Built an online instagram fashion business whilst at university
•Built the brand website from scratch
• Management and growth of instagram page • Built brand awareness and communicating with customers
• Wrote copy to compliment the assets
• Created content • Planning and executing shoot days along with product releases • Dealt with customer inquiries • Gathered and analysed social data such as impressions,reach, engagement and post interaction. • Understanding consumer insights through conducting relevant research
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