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Work Background
Sports Diversions, Inc.Director of Sales
Jan. 2018 - Jan. 2024Tawain● Directed Sales & Marketing activities, overseeing the sales and marketing of various sporting goods products, including folding camp furniture, outdoor apparel, lighting, sleeping bags, camping accessories, and more.
● Leveraged market insights and consumer trends to drive product development and enhance brand positioning.
Twenty4Seven Innovations, Inc.Owner - Pres./CEO
Jan. 2011Bentonville, Arkansas, United States● Provided sales and marketing services to Fuji Industries Co. and Sport Diversions, Inc.
● Conducted comprehensive market research and analysis, identifying emerging trends and market opportunities.
● Led product design and development initiatives, ensuring innovative and competitive product offerings.
● Developed compelling branding, retail packaging designs, graphics, and product photography to enhance brand appeal.
● Utilized sales analytics to drive strategic decision-making and optimize business performance.
● Managed effective communication channels with retail consumers and club members, fostering strong customer relationships.
Fuji Industries Co., Vice President / Director of Sales & Marketing
Jan. 2003 - Jan. 2017Taiwan● Served as Vice President/Director of Sales & Marketing, driving business growth and cultivating strong relationships with key stakeholders.
● Led market expansion efforts, introducing a wide range of sporting goods products to the US market.
● Developed and executed effective sales and marketing strategies, resulting in increased market share and revenue.
Lion Pride Industries, Inc.Owner - Pres/CEO
Aug. 1983 - Sep. 2001Bentonville, Arkansas, United States• Founded and led as CEO the authorized Contract Packaging Company for Walmart & Sam's Club.
• Oversaw packaging operations for a diverse range of Soft and Hardline product categories.
• Provided comprehensive packaging engineering, design, and graphics services to meet client requirements.
• Served as a trusted partner to Fortune 50 companies and national brands, delivering packaging and marketing solutions aligned with Walmart & Sam's Club guidelines.
• Developed and executed promotional item sets and gift sets for suppliers, driving sales and brand visibility.
• Conducted rigorous quality assurance inspections, repairs, assortments, packaging, logistics, warehousing, and distribution of Walmart Apparel products, ensuring compliance with quality standards and customer expectations.
• Pioneered inaugural R&D efforts for Walmart.com, overseeing initial product, warehousing, packaging, order fulfillment, shipping, distribution, and system evaluation.
• Demonstrated a keen understanding of e-commerce operations and customer expectations, contributing to the successful launch and growth of Walmart's online platform.
• Developed Consumer After Sales Services program; a 1-800 Customer Service for Suppliers and Vendors at the request of Sams Club. Service maximized Member satisfaction and minimized Member refunds and returns. Answering Member inquiries, fulfilled product information, product and parts request. Provided product quality analysis, research, and Member demographics profiling.
Corner Landing CompanyOwner - Pres/CEO
Jun. 1981 - Jan. 1983Rogers, Arkansas, United States● Managed Pallet Manufacturing & Corrugated Packaging operations, inheriting the business from late father and ensuring seamless production and delivery. ● Recognized by Walmart as an Outstanding Supplier of the year, 1982.
WalmartStore Associate
Jan. 1975 - Jan. 1977• Collaborated in the development of Lawn & Garden Centers, contributing to operational efficiency and customer satisfaction.
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