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Marketing
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🔥50%
Startup Founder
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🇨🇦50%
Canada
🇺🇸50%
United States
Work Background
Director of Product | Customer Success Lead
Web3isYours.comDirector of Product | Customer Success Lead
Aug. 2020Worldwide• Directed multiple independent projects, including the development of an exchange and a white-labeled NFT marketplace. • Reached millions of dollars in revenue driving Master Ventures' Web3 Launchpad, enabling staking to fund new projects in the blockchain space. • Owned strategic product development for NFT project launches, utilizing Agile SCRUM, and establishing OKRs and SMART goals across multiple initiatives simultaneously as a Product Manager at Forj. • Spearheaded strategic Use Cases for cutting-edge blockchain projects with key partners in AI, DeFi, DePIN, Trading, IoT and more at Synternet.
Manager of Community Relations
AdobeManager of Community Relations
Jul. 2018 - Apr. 2020San Jose, California, United States• Secured 80% success rate by analyzing customer desires vs. user needs through data analytics. • Drove seamless communication across teams for product lifecycle updates, strategic initiatives, and user retention. • Harnessed data-driven insights to drive operations for Adobe Experience Cloud B2B SaaS, aligning stakeholders and external partners (BMW, Coca-Cola, Southwest) to drive success. • Orchestrated on product development and product marketing strategy to ensure product updates aligned with customer needs.
Global Production Manager, Google Play
GoogleGlobal Production Manager, Google Play
Jan. 2017 - Apr. 2018Mountain View, California, United States• Orchestrated successful production of 500 million B2C deliveries, driving the success of the largest digital store in the world. • Secured lucrative partnerships with industry titans to strategically position Google Play in line with market trends. • Executed fast-paced, complex email and push notification campaigns, overseeing teams across departments and achieving impressive results. • Achieved 300% increase in sales through innovative promo code redemption implementation, resulting in a custom module that delivered serious ROI.
Release Project Manager
Disney InteractiveRelease Project Manager
May. 2016 - Nov. 2016Solana Beach, California, United States• Helmed lean, high-performing teams on the complex Disney Enchanted Tales project, resulting in a successful multi-franchise game release. • Executed go-to-market development with finesse, achieving a seamless 100% launch on Android and iOS. • Transformed the project's tools and processes, improving process and workflow to optimize task tracking and prioritization. • Steered Agile SCRUM standup and sprint planning meetings, establishing clear project milestones and reporting status to the VP. • Slashed redundancies, recalculated story points, and decreased product backlog by a whopping 50%, achieving maximum efficiency.
Program Director | Senior Producer
MULTIPLE STARTUPSProgram Director | Senior Producer
Jan. 2015 - Mar. 2016Orlando, Florida, United States• Balanced directing 5 startup operations while pursuing a Master of Science degree. • Spearheaded UX research and customer story development, while managing project risk. • Streamlined communication across all startups, while organizing logistics for public events with industry leaders. • Supervised marketing campaigns with Ad AB testing, SQL, PR, and social media, resulting in a 250% engagement increase. • Produced and directed successful mobile games for the App Store and Google Play.
Chief Product Officer
Sopapo ProductionsChief Product Officer
Jan. 2010 - Nov. 2014Ecuador• Pioneered the web 2.0 space, crafting novel projects, integrating advanced social APIs, and directing web development from scratch. • Mastered multidisciplinary projects, overseeing the creation of 17 graphic designs, 14 websites, 2 mobile apps, and a game. • Led high-performing team of 12 developers, delivering ground-breaking websites with cutting-edge tech. • Directed marketing, strategy, and communication, consistently delivering 75% ROI for clients.

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