Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Senior Director of Marketing
Data SkriveSenior Director of Marketing
Oct. 2022Led brand and marketing strategy in sports/media space. • Launched GTM strategy and Tiered ABM program, generating $1.3M in pipeline and $500K in revenue in 6 months • Rebranded company and launched new site, increasing traffic by 60% and doubling conversions • Led integrated campaigns across web, email, social, events, and blog • Built and managed a high-performing marketing team across design and operations • Owned HubSpot implementation and automation across the funnel
VP of Revenue
Volt AthleticsVP of Revenue
Nov. 2021 - Oct. 2022Led revenue and growth marketing strategy, driving full-funnel acquisition and cross-functional alignment across marketing, sales, and customer success. • Built and launched GTM strategy for Volt V3 in the tactical fitness and wellness space • Drove demand generation programs that fueled 85% YoY acquisition growth • Created immersive, lifestyle-driven campaigns for at-home athletes and tactical users • Spearheaded brand storytelling across web, social, community, and live events • Unified marketing, sales, and CS to drive a cohesive customer journey resulting in +100% net dollar retention and 98% logo retention • Directed team growth across content, design, digital, and lifecycle marketing • Collaborated with internal teams and external creatives to deliver campaign concepts and ensure brand consistency across all touchpoints
Senior Director Of Marketing
Volt AthleticsSenior Director Of Marketing
Aug. 2020 - Nov. 2021Greater Seattle AreaLed strategic marketing initiatives across B2B and B2C channels, driving demand gen, brand visibility, and full-funnel performance. • Built and executed demand gen programs that fueled an increase in acquisition while maintaining a consistent LTV:CAC Ratio (3.0 - 3.6) • Developed SEO and content strategy, increasing traffic by 60% and doubling conversions • Directed cross-channel digital campaigns with advanced targeting and performance tracking • Oversaw content tailored to audience segments, ensuring cohesive brand messaging • Managed and mentored a high-performing team across design, content, and digital • Resolved team challenges with clarity and coached for continuous skill growth
Head of Digital Marketing
Volt AthleticsHead of Digital Marketing
Apr. 2019 - Aug. 2020Greater Seattle AreaExecuted digital programs to position Volt as a leader in fitness and tactical readiness, while optimizing demand gen and content strategy. • Launched high-performing ad campaigns (e.g., Find Your Why) using advanced targeting and retargeting to drive brand awareness and conversion • Repositioned Volt through UX-focused web updates, new collateral, and audience personalization • Led demand gen across paid social (Facebook, Instagram) with refined customer segmentation • Managed a cross-functional team spanning content, design, and digital execution • Streamlined marketing tech and processes to boost collaboration and long-term efficiency
Director of Marketing
BrandVerityDirector of Marketing
May. 2018 - Apr. 2019Greater Seattle AreaLed content and demand generation strategy for a SaaS brand protection platform, driving awareness, pipeline growth, and measurable performance gains. • Developed and executed content strategy that positioned BrandVerity as a thought leader • Launched targeted campaigns across digital, email, and social to nurture leads and grow pipeline • Drove SEO and UX improvements, increasing traffic 153% YoY and doubling form completions • Partnered with leadership on GTM plans and market expansion for new product launches • Managed and mentored a marketing team, fostering skills in SEO, paid media, and content • Oversaw campaign performance and ROI optimization using metrics like CAC and LTV
Professional Services Consultant
BrightEdgeProfessional Services Consultant
Mar. 2018 - May. 2018Greater Seattle AreaConsulted with enterprise clients to develop integrated SEO and paid media strategies, enhancing content performance and demand generation across channels. • Integrated paid search into SEO-focused content strategies for large eCommerce and financial brands • Created strategic presentations and reports that communicated actionable insights and reinforced BrightEdge’s industry leadership • Led GTM strategy development in SEO and paid search to improve visibility and marketing effectiveness • Analyzed competitor activity and market trends to shape forward-looking marketing initiatives • Used BrightEdge Content and DataCube tools to monitor organic performance and optimize content campaigns • Collaborated cross-functionally to align marketing efforts with client goals and deliver measurable results
Senior Professional Services Analyst
BrightEdgeSenior Professional Services Analyst
Mar. 2017 - Mar. 2018Greater Seattle AreaOptimized SEO and cross-channel strategies for enterprise clients by refining keyword research, streamlining operations, and mentoring the professional services team. • Improved SEO performance with advanced keyword targeting via BrightEdge DataCube • Integrated search insights into demand gen campaigns for eCommerce and financial clients • Led performance analysis using BrightEdge and Adobe Omniture to drive strategy • Built first internal training on SEO + paid search integration • Increased organic traffic by 70% and leads by 20% YoY
Senior Digital Strategist
WebtrendsSenior Digital Strategist
May. 2015 - Mar. 2017Greater Seattle AreaLed integrated content and digital strategy for pharma and hospitality clients, driving engagement, UX optimization, and cross-channel performance. • Created content strategies tailored to industry needs, enhancing user experience and conversion • Used Webtrends Analytics to track behavior, optimize campaigns, and refine messaging • Acted as a liaison between clients, vendors, and internal teams to ensure aligned execution • Trained analysts on campaign setup and performance analysis, standardizing reporting processes • Increased ad spend by 62% QoQ by identifying optimization opportunities and driving business growth
Senior Digital Advertising Strategist
CDK GlobalSenior Digital Advertising Strategist
May. 2013 - May. 2015Greater Seattle AreaLed digital advertising strategy for top automotive clients, managing $29M in ad spend and delivering measurable performance across channels. • Executed cross-channel campaigns (search, mobile, display, retargeting) using CDK’s proprietary platform and DSPs like Quantcast • Designed marketing programs that boosted visibility and brand consistency across major automotive brands • Created client-facing reports and presentations to communicate ROI, engagement metrics, and campaign outcomes • Partnered with BI teams to develop new reporting frameworks and drive actionable insights • Mentored strategy team on implementation, data analysis, and advanced reporting techniques • Increased client ad spend by 15% YoY through targeted strategies and performance optimization
Digital Marketing Specialist
iProspectDigital Marketing Specialist
May. 2012 - Apr. 2013Greater Chicago AreaExecuted high-impact paid media campaigns for Fortune 500 clients, managing ~$1M monthly ad spend across search, display, and mobile channels. • Launched and optimized multi-channel campaigns using Google Ads and Google Display Network • Integrated retargeting strategies to improve conversion and re-engagement across platforms • Ensured brand consistency and strategic messaging across digital assets • Mentored team on project management and streamlined workflows during peak holiday season • Reduced CPCs by 28% in Q4, saving $380K and driving stronger ROI • Delivered 21% YoY revenue growth for a top internet retailer through targeted campaign strategies
Internet Marketing Analyst
Hammacher SchlemmerInternet Marketing Analyst
Sep. 2011 - May. 2012Greater Chicago Area
Marketing Analyst
GrouponMarketing Analyst
Mar. 2011 - Sep. 2011Greater Chicago Area
Business Development Coordinator
Kralovec, Jambois & SchwartzBusiness Development Coordinator
Jan. 2007 - Feb. 2011Greater Chicago Area
Project Assistant
Kralovec, Jambois & SchwartzProject Assistant
Jun. 2003 - Dec. 2006Greater Chicago Area

Requests

Touchpoint image
2
Looking for a Job
Fractional CMO: Your Strategic Growth Partner
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Jess on Intch
Marketing
643498 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
24
Partnership Marketing @ DonorsChoose
18
Technologist, Project/Program Manager
MarketingEmail Marketing Manager
102691 people
15
Human Resources @ UB Greensfelder
18
Owner @ Douglas Fisher Creative
42
Senior Mining Engineer @ Riot blockchain