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Work Background
Data SkriveSenior Director of Marketing
Oct. 2022Led brand and marketing strategy in sports/media space. • Launched GTM strategy and Tiered ABM program, generating $1.3M in pipeline and $500K in revenue in 6 months
• Rebranded company and launched new site, increasing traffic by 60% and doubling conversions
• Led integrated campaigns across web, email, social, events, and blog
• Built and managed a high-performing marketing team across design and operations
• Owned HubSpot implementation and automation across the funnel
Volt AthleticsVP of Revenue
Nov. 2021 - Oct. 2022Led revenue and growth marketing strategy, driving full-funnel acquisition and cross-functional alignment across marketing, sales, and customer success. • Built and launched GTM strategy for Volt V3 in the tactical fitness and wellness space
• Drove demand generation programs that fueled 85% YoY acquisition growth
• Created immersive, lifestyle-driven campaigns for at-home athletes and tactical users
• Spearheaded brand storytelling across web, social, community, and live events
• Unified marketing, sales, and CS to drive a cohesive customer journey resulting in +100% net dollar retention and 98% logo retention
• Directed team growth across content, design, digital, and lifecycle marketing
• Collaborated with internal teams and external creatives to deliver campaign concepts and ensure brand consistency across all touchpoints
Volt AthleticsSenior Director Of Marketing
Aug. 2020 - Nov. 2021Greater Seattle AreaLed strategic marketing initiatives across B2B and B2C channels, driving demand gen, brand visibility, and full-funnel performance. • Built and executed demand gen programs that fueled an increase in acquisition while maintaining a consistent LTV:CAC Ratio (3.0 - 3.6)
• Developed SEO and content strategy, increasing traffic by 60% and doubling conversions
• Directed cross-channel digital campaigns with advanced targeting and performance tracking
• Oversaw content tailored to audience segments, ensuring cohesive brand messaging
• Managed and mentored a high-performing team across design, content, and digital
• Resolved team challenges with clarity and coached for continuous skill growth
Volt AthleticsHead of Digital Marketing
Apr. 2019 - Aug. 2020Greater Seattle AreaExecuted digital programs to position Volt as a leader in fitness and tactical readiness, while optimizing demand gen and content strategy. • Launched high-performing ad campaigns (e.g., Find Your Why) using advanced targeting and retargeting to drive brand awareness and conversion
• Repositioned Volt through UX-focused web updates, new collateral, and audience personalization
• Led demand gen across paid social (Facebook, Instagram) with refined customer segmentation
• Managed a cross-functional team spanning content, design, and digital execution
• Streamlined marketing tech and processes to boost collaboration and long-term efficiency
BrandVerityDirector of Marketing
May. 2018 - Apr. 2019Greater Seattle AreaLed content and demand generation strategy for a SaaS brand protection platform, driving awareness, pipeline growth, and measurable performance gains. • Developed and executed content strategy that positioned BrandVerity as a thought leader
• Launched targeted campaigns across digital, email, and social to nurture leads and grow pipeline
• Drove SEO and UX improvements, increasing traffic 153% YoY and doubling form completions
• Partnered with leadership on GTM plans and market expansion for new product launches
• Managed and mentored a marketing team, fostering skills in SEO, paid media, and content
• Oversaw campaign performance and ROI optimization using metrics like CAC and LTV
BrightEdgeProfessional Services Consultant
Mar. 2018 - May. 2018Greater Seattle AreaConsulted with enterprise clients to develop integrated SEO and paid media strategies, enhancing content performance and demand generation across channels. • Integrated paid search into SEO-focused content strategies for large eCommerce and financial brands
• Created strategic presentations and reports that communicated actionable insights and reinforced BrightEdge’s industry leadership
• Led GTM strategy development in SEO and paid search to improve visibility and marketing effectiveness
• Analyzed competitor activity and market trends to shape forward-looking marketing initiatives
• Used BrightEdge Content and DataCube tools to monitor organic performance and optimize content campaigns
• Collaborated cross-functionally to align marketing efforts with client goals and deliver measurable results
BrightEdgeSenior Professional Services Analyst
Mar. 2017 - Mar. 2018Greater Seattle AreaOptimized SEO and cross-channel strategies for enterprise clients by refining keyword research, streamlining operations, and mentoring the professional services team. • Improved SEO performance with advanced keyword targeting via BrightEdge DataCube
• Integrated search insights into demand gen campaigns for eCommerce and financial clients
• Led performance analysis using BrightEdge and Adobe Omniture to drive strategy
• Built first internal training on SEO + paid search integration
• Increased organic traffic by 70% and leads by 20% YoY
WebtrendsSenior Digital Strategist
May. 2015 - Mar. 2017Greater Seattle AreaLed integrated content and digital strategy for pharma and hospitality clients, driving engagement, UX optimization, and cross-channel performance. • Created content strategies tailored to industry needs, enhancing user experience and conversion
• Used Webtrends Analytics to track behavior, optimize campaigns, and refine messaging
• Acted as a liaison between clients, vendors, and internal teams to ensure aligned execution
• Trained analysts on campaign setup and performance analysis, standardizing reporting processes
• Increased ad spend by 62% QoQ by identifying optimization opportunities and driving business growth
CDK GlobalSenior Digital Advertising Strategist
May. 2013 - May. 2015Greater Seattle AreaLed digital advertising strategy for top automotive clients, managing $29M in ad spend and delivering measurable performance across channels. • Executed cross-channel campaigns (search, mobile, display, retargeting) using CDK’s proprietary platform and DSPs like Quantcast
• Designed marketing programs that boosted visibility and brand consistency across major automotive brands
• Created client-facing reports and presentations to communicate ROI, engagement metrics, and campaign outcomes
• Partnered with BI teams to develop new reporting frameworks and drive actionable insights
• Mentored strategy team on implementation, data analysis, and advanced reporting techniques
• Increased client ad spend by 15% YoY through targeted strategies and performance optimization
iProspectDigital Marketing Specialist
May. 2012 - Apr. 2013Greater Chicago AreaExecuted high-impact paid media campaigns for Fortune 500 clients, managing ~$1M monthly ad spend across search, display, and mobile channels. • Launched and optimized multi-channel campaigns using Google Ads and Google Display Network
• Integrated retargeting strategies to improve conversion and re-engagement across platforms
• Ensured brand consistency and strategic messaging across digital assets
• Mentored team on project management and streamlined workflows during peak holiday season
• Reduced CPCs by 28% in Q4, saving $380K and driving stronger ROI
• Delivered 21% YoY revenue growth for a top internet retailer through targeted campaign strategies
Hammacher SchlemmerInternet Marketing Analyst
Sep. 2011 - May. 2012Greater Chicago Area
GrouponMarketing Analyst
Mar. 2011 - Sep. 2011Greater Chicago Area
Kralovec, Jambois & SchwartzBusiness Development Coordinator
Jan. 2007 - Feb. 2011Greater Chicago Area
Kralovec, Jambois & SchwartzProject Assistant
Jun. 2003 - Dec. 2006Greater Chicago Area
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