Volt AthleticsVP of Revenue
Nov. 2021 - Oct. 2022Led revenue and growth marketing strategy, driving full-funnel acquisition and cross-functional alignment across marketing, sales, and customer success. • Built and launched GTM strategy for Volt V3 in the tactical fitness and wellness space
• Drove demand generation programs that fueled 85% YoY acquisition growth
• Created immersive, lifestyle-driven campaigns for at-home athletes and tactical users
• Spearheaded brand storytelling across web, social, community, and live events
• Unified marketing, sales, and CS to drive a cohesive customer journey resulting in +100% net dollar retention and 98% logo retention
• Directed team growth across content, design, digital, and lifecycle marketing
• Collaborated with internal teams and external creatives to deliver campaign concepts and ensure brand consistency across all touchpoints