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Work Background
General Manager
BOE (Jael & Nicola, S.A.)General Manager
Jun. 2021Heredia, Costa RicaResponsibilities: - Develop and execute the company’s strategic plan. - Lead marketing and commercial expansion strategies. - Manage relationships with international suppliers. - Oversee the implementation of sales and E-Commerce technologies. - Present financial reports to the company’s partners. - Coordinate human capital management and promote a positive work environment. Achievements: - Increased sales by 11% between 2021 and 2023, surpassing the regional average. - Secured a contract with an Italian brand at Cosmoprof Worldwide Bologna. - Implemented a B2B E-Commerce platform, opening a new sales channel. - Developed a regional export project, partnering the company with CADEXCO.
Sales and Marketing Manager
BOE (Jael & Nicola, S.A.)Sales and Marketing Manager
Dec. 2013 - May. 2021Santa Bárbara, HerediaPrincipal Responsibilities: - Design and execute the marketing and sales plan. - Conduct market research and adjust pricing strategies. - Oversee digital marketing campaigns and BTL activations. - Manage the sales force and expand territorial coverage. - Coordinate the technical-educational area of products. Achievements: - Increased sales by 8% between 2013 and 2017, surpassing the industry average. - Expanded commercial operations to Guanacaste and Limón. - Improved customer perception through integrated educational strategies with global educators.
Marketing and Sales Coordinator
BOE (Jael & Nicola, S.A.)Marketing and Sales Coordinator
Jul. 2010 - Jun. 2013Principal Responsibilities: - Plan and execute promotional events. - Manage internal and external communication. - Oversee brand presence on social media and promotional activations. - Administer promotional materials and the digital repository. - Coordinate with the technical-educational area for marketing campaigns. - Measure commercial KPIs and present reports to General Management. Achievements: - Co-led the creation of corporate identity and image. - Implemented structures in the ERP that optimized commercial analysis. - Reduced excess inventory by over 70% through promotional activations.
Administrative Assistant
BOE (Jael & Nicola, S.A.)Administrative Assistant
Jan. 2008 - Jul. 2010Principal Responsibilities: - Data entry in ERP. - Inventory stock control. - Support in formulating orders for merchandise importation. - Generating reports for management.
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