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Work Background
VeritoneSenior Product Marketing Manager | Artificial Intelligence for Government/Legal/Education Markets
Mar. 2022 - Sep. 2023Greater Chicago AreaDynamic product marketing professional leading successful marketing initiatives, lead generation campaigns, and marketing collateral for the Federal, State, Local Government agencies, Legal Teams, and Education sector. Expertise in designing marketing content and spearheading messaging, positioning, and value proposition. Versatile talent of developing a captivating brand voice by marrying impactful marketing copy with easy-to-understand technical jargon that resonates with diverse audiences in the Artificial Intelligence space. Overseeing brand awareness and driving thought leadership market content while staying abreast of the competitor landscape.
Discover Global NetworkProduct Manager - Commercial Products - Americas
Jul. 2019 - May. 2021Greater Chicago AreaResponsible for crafting and promoting strategic product roadmap for digital payment platforms and emphasizing customer-centric initiatives. Identifying new opportunities and building evidence backed business cases for new product initiatives.
SurePayrollProgram and Project Manager
Dec. 2014 - Nov. 2018Glenview, ILSpearhead Voice of the Customer (VoC) initiative, implemented customer feedback, feature recommendations, and product insights that reduced customer service escalations. Chaired 100+ eLearning sessions (C-level, mid-management, customer facing teams), guiding and mentoring teams, employing gamification tactics to foster learning and engage stakeholders.
SurePayrollProduct Marketing Manager
Apr. 2009 - Dec. 2014GlenviewLed lifecycle and go-to-market GTM strategies for successful adoption of HR benefit solutions. Managed external partners and cross-functional stakeholder relationships. Championed positioning, value proposition and messaging, storytelling, sales enablement, resulting in YOY client gain and revenue growth. Delivered competitor analysis, market intelligence, and drove digital content strategy achieving enriched brand awareness, product adoption, and robust sales pipeline consistency.
Indymac BankRegional Marketing Manager
Nov. 2006 - Jul. 2008Greater Chicago AreaLaunched regional marketing programs, designed operational efficiencies and processes enhancements, and hosted local events for brand awareness and strategic partnership development.
Preferred Hotel GroupSupervisor, Marketing Operations
Apr. 2002 - Nov. 2006Managed global program operations with virtual teams, championed contract negotiations with fulfillment vendors for global distribution of marketing collateral. Developed web-interface portal for global Customer Loyalty Frequent Flyer Program with 10 airlines and over 300 hotels by developing real-time reporting solution.
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