Dynamic product marketer with proven success driving multi-product portfolios and go-to-market strategies in the public sector. Known for delivering 61% web conversion growth by crafting high-impact messaging and customer-centric value propositions, I elevate competitive differentiation and foster product-led growth (PLG). Leveraging industry insights and customer feedback, I influence product roadmaps, leading cross-functional collaboration to optimize client adoption and drive a seamless customer journey, boosting the sales pipeline by 34%. My strategic vision in multi-channel marketing campaigns, sales enablement, and training programs has powered a 70% YoY revenue increase, positioning products as market leaders.
Am a data-driven product evangelist delivering GTM strategies for B2B, B2G, SaaS, eCommerce technologies. A subject matter expert in integrated campaigns, marketing principles, and product strategies that drive adoption, revenue, and align with business objectives. Skilled at embodying the voice of the customer, simplifying technical jargon into compelling narratives for non-technical audiences, and bringing a company’s products and vision to life through exceptional storytelling.More...