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Work Background
Brio.roProduct Manager
May. 2024
BringoGrowth Marketing Manager
Oct. 2021 - May. 2024Developed and executed data-driven growth marketing strategies that increased app user base and user engagement
Managed media buying across digital platforms (Google Ads, Facebook, Instagram, TikTok), optimizing ad spend to achieve a 35% reduction in customer acquisition costs.
Leveraged customer insights and market research to refine user segmentation, driving targeted marketing campaigns with a 30% increase in click-through rates (CTR).
Implemented robust data analysis techniques to track key performance indicators (KPIs), providing actionable insights for continuous improvement and campaign optimization.
Collaborated with product management teams to align marketing initiatives with product launches
Led cross-functional projects with UX/UI designers to improve app onboarding and customer recurrency numbers
Directed agency management and cooperation, ensuring alignment on brand messaging and goals
Executed A/B testing initiatives to optimize creatives and landing pages
Oversaw influencer marketing campaigns that enhanced brand visibility and engagement
Monitored competitor activities and market trends to identify new opportunities, maintaining a competitive edge in the quick delivery space.
Developed and implemented CRM strategies to boost customer retention
Optimized app store presence (ASO) for higher search rankings, increasing organic app downloads by 100%.
Pioneered personalized customer outreach programs and data-driven predictive dashboards
Drove end-to-end campaign execution, from ideation to post-campaign analysis, ensuring alignment with overall business objectives
SPARK Romania (Spark Car Sharing SRL)Head of Marketing Romania
Mar. 2021 - Sep. 2021Bucharest, RomaniaSPARK is the leading player in the Romanian carsharing market with a fleet of EVs only. My responsibilities were:
Led comprehensive marketing strategies that drove a 50% increase in user acquisition over 3 months, positioning SPARK as a market leader.
Managed and optimized media buying campaigns across digital channels (Google Ads, Facebook, Instagram), resulting in a reduction in customer acquisition cost (CAC).
Developed customer insights programs using surveys and user data, enhancing understanding of user behavior and preferences
Implemented data analysis techniques to track campaign performance, providing insights that boosted marketing ROI by 40%.
Collaborated closely with product management to launch new features
Directed cross-functional teams to streamline customer onboarding processes
Oversaw agency management and partnerships, ensuring brand consistency and alignment
Launched targeted marketing campaigns that increased app downloads by 45% and expanded market reach to new geographic locations.
Executed A/B testing and optimization strategies in our digital channels
Led customer loyalty programs that resulted in a increase in repeat users and enhanced overall customer lifetime value.
Analyzed competitor strategies and market trends to identify growth opportunities, maintaining a competitive edge in the car-sharing market.
Nurtured a high-performing marketing team and a cluster of agency, focusing on professional development and leadership
FREE NOW (formerly mytaxi)Head of Marketing and Digital Growth Romania
Nov. 2019 - Mar. 2021Bucharest, RomaniaLed regional media buying strategies across digital and traditional channels, optimizing ad spend to achieve a 25% reduction in customer acquisition costs while driving a 300% increase in app installs.
Developed and implemented customer insight initiatives that improved understanding of regional user behavior, leading to personalized marketing campaigns that boosted customer retention rates.
Managed relationships with local and global marketing agencies, ensuring consistent brand messaging and high-quality creative output to increase brand recognition for FREE NOW within the region.
Coordinated with international marketing teams to align regional campaigns with global strategy, successfully launching new products and features
Spearheaded cross-functional collaboration with product, sales, and operations teams to launch targeted promotions, increasing ride bookings during key seasonal events.
Implemented data-driven decision-making processes by utilizing analytics tools to track campaign performance, optimizing marketing tactics that increase marketing ROI.
Built and mentored a high-performing regional marketing team, focusing on leadership development and skill enhancement, achieving no turnover for employees
Clever TechHead Of Brand and Product Marketing
Jan. 2016 - Nov. 2019Bucharest, RomaniaBuild and managed Clever marketing team with expertise in Growth Marketing, Performance Marketing, Brand Managing, CRM, Email Marketing, Content Marketing, Product Marketing, Community Management, Social Media Marketing, Web Project Management, Product Marketing, PR and partnership, Inbound Marketing, B2B Marketing Develop and implement marketing strategies and actions in coordination with the General Manager and other key stakeholders.
Heavily involved in strategic planning and budgeting the investments Working closely with the BI team and introducing new metrics & measurement projects for better tracking and overview of business KPI
Heavily involved with the development team for introducing new product feature to help growth Involved in developing strategies and gamified campaigns for all states of users: Acquisition, Retention, Reactivation, and Churn. In charge of managing agencies and 3rd party suppliers for PR and Comms campaigns Accomplishments:
Proud Member of the team that grew Clever into no 1 app for e-hailing Launching the first Romanian ride-sharing service and growing it into top players in the market, cleverGO
Grew the marketing team and managed to keep an internal employer NPS score of 90 Spearheaded a rebranding initiative that resulted in a 60% boost in brand recognition and positive media coverage.
Clever TechProduct Marketing Manager
Nov. 2014 - Jun. 2015Bucharest, RomaniaFull-stack marketing with a focus on developing and implementing digital strategies and product marketing actions
Develop and implement marketing strategies and actions in coordination with the CEO and other key stakeholders
Created, reported and implemented all online ads - Performance Marketing In charge of A/B testing, User Experience & Customer Journey mappings
Working closely with the development team for introducing new product feature to help growth
In charge of CRM, social media strategy, inbound marketing
Developing and reporting on B2B and B2C marketing strategy
In charge of PR and BTL campaigns
Involved in developing strategies and gamified campaigns for all states of users: Acquisition, Retention, Reactivation, and Churn Accomplishments:
Proud Member of the team that grew Clever into no 1 app for e-hailing Developed and implemented Clever`s first digital strategies
Grew the app users date base to 500%
Launched Clever in 20 new cities Launch Clever in 2 new countries: Hungary and Serbia
Gorilla DevelopmentGrowth hacker
Nov. 2013 - Jun. 2014Cluj County, RomaniaMy first job as a growth marketer in a small Cluj startup with big ambitions. I helped launch a technology product for the USA market place. For this, I:
Developed a growth marketing strategy according to the company`s objectives
Helped with creating the business plan Planned a marketing strategy for all of the company states (pre-launching, launching, long term) Used tool of inbound marketing, content creation, digital marketing, analytics, newsletter campaigns, and digital lead management
Proposed and implemented several actions for lead gathering
Press release and identifying influencers to become our partners
Identified new partners Database management
Web analytics, data analysis & visualization
Developed rich, quality content for digital space
MKOR. Marketing StrategicJunior Consultant
Apr. 2013 - Oct. 2013Cluj County, RomaniaResults from my time spent working for MKOR, a local marketing consultancy agency:
- Contributed to the marketing strategy for local businesses ( HoReCa and coworking areas)
- Creating, implementing and reporting researches ( focus groups, questionnaires, interviews)
- In charge of BTL and PR events - Development, implement budgets and timelines for each campaign
- In charge of social media content creation and online ads - In charge of creating and planning content for the agency`s clients
Pirelli Tyres Romaniaintern
Aug. 2012 - Oct. 2012Slatina3 months internship in Pirelli`s Marketing and HR department. My internship consisted in a month spend in HR assisting to interviews, doing office and data base management. I also participated at promoting the Automotive Master Degree from Universitatea Craiova, to students from there.
The second part of the internship was in the Marketing department, where
- I helped organizing a showroom events
- I helped organizing a radio station contest - I help with creating a strategy for Pirelli`s summer campaign
- I did some trade marketing activities like branding local shops, customization of Pirelli stands, talked to distributors, implements some discount campaigns at POS
Amprenta AdvertisingIntern
Oct. 2011 - Jan. 2012Cluj County, RomaniaThis internship was a great opportunity for me to learn how things work in an advertising agency. I had some small tasks that included: - creating and sending press release - monitoring article from local press
- helping with implementing a press release conference
- helping with organizing a local MMA gala
- Copywriting task like naming products or scripts for radio commercials
- researching the market form several clients
Centrul de Afaceri TransilvaniaIntern
Jan. 2010 - Jan. 2011Cluj County, RomaniaMy main task was developing and doing market research was an intern in the Marketing and Communication department.
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