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Work Background
MagMutualMarketing Director
Jul. 2023+ Lead business development content strategy and support advice content strategy
+ Own all communications efforts, inclusive of outreach to customers, agents, and prospects
+ Lead content strategy for social channels
+ Lead corporate communications efforts
+ Develop and execute public relations strategy for the company
+ Oversee a team of writers
ArcadiaB2B Marketing Lead
Jun. 2022 - Aug. 2023Remote(Urjanet was acquired by Arcadia)
+ Assisted in executing best-in-class B2B marketing practices for a historically D2C company
+ Developed ideas and formalized a campaign and content cadence which lead to an increase in company publications and more content availability for lead generation and paid social programs, driving brand awareness and form fills + Owned the rebrand of critical Urjanet assets to reflect the Arcadia brand
+ Led content strategy across all company verticals, and developed critical brand and product messaging frameworks
+ Led marketing sales enablement strategy including product marketing efforts and education, new collateral for sales use, and overall approach to building audience understanding + Oversaw and optimized demand generation efforts including partner marketing, email efforts, events, and online advertising via social and display (ABM)
+ Advised and contributed to social strategy by directing content and reviewing posts + Collaborated with brand team to strategize key website updates as well as the relaunch of a new site + Managed strategic relationships with content management firm and social strategy agency + Supported corporate communications and PR initiatives
UrjanetDirector of Marketing
Aug. 2021 - Aug. 2022Atlanta, Georgia, United States+ Managed a marketing budget of $1.5M ensuring that all marketing initiative were within budget and delivered measurable ROI
+ Collaborated with cross-functional teams to develop and execute successful social and online advertising campaigns that resulted in a 30% YOY increase in website traffic
+ Owned marketing communications, brand, event, and content strategy + Collaborated with the demand generation director and team on campaign ideas and execution + Built and executed content and social media strategy + Interim writer for blogs and resources while recruiting for content writer + Supported sales enablement efforts with development of new sales collateral, webinars, and product presentations
+ Planned and executed the launch of a new flagship product + Maintained a relationship with new public relations firm to support ongoing PR and communications efforts for brand reputation building and awareness + Worked with creative director on brand projects, ad designs, development of sales collateral, and website improvements + Led event planning for trade shows, conferences, and internal events + Supported SVP of marketing in development of marketing strategy and planning for 2022 + Interim oversight of strategy for demand generation while demand generation director was recruited
MagMutualCreative Marketing Manager
Aug. 2017 - Jul. 2021Greater Atlanta Area+ Collaborated with cross-functional teams to create compelling marketing collateral, resulting in a 54% increase in digital ad CTR and a 15% increase in website traffic
+ Drove the timeline and execution of company’s new brand style and voice + Provided creative support to internal teams and departments
+ Developed and execute marketing and digital strategy efforts + Planned and managed the company’s print and digital advertising + Expanded campaign and content strategies + Updated the company’s website, publishing new content, boosting SEO results, and driving more organic traffic + Oversaw the company’s social media strategy and administration + Measured results, providing quarterly analytics reports, refined efforts accordingly + Established corporate communication strategy + Created compelling marketing materials to support business development + Managed the creative team + Worked with project management system to assign, track, and review all projects + Helped team to prioritize and manage tasks + Collaborated with team regularly to develop new ideas + Led corporate projects such as proxy, annual report, and product launches
MagMutual Insurance CompanyMarketing Communications Manager
Aug. 2016 - Jul. 2017Greater Atlanta Area+ Developed, edited, and published content for MagMutual website + Managed print and digital ads, as well as placements for editorial content + Responsible for the overall success of our social media channels + Provided content support for email campaigns + Assisted in the execution and creation of the company’s annual report + Collaborated on marketing strategy with team lead and business development + Critical in the initial rebrand and relaunch of our website in 2016
MagMutual Insurance CompanySocial Media Specialist
Aug. 2013 - Jul. 2016Greater Atlanta Area+ Created, executed, and managed company’s social media plan and profiles + Developed and maintained an editorial content calendar + Assisted in the continuous development of company’s website + Conceptualized and executed content-driven marketing email campaigns with both Pardot and Marketo, while monitoring and optimizing based on tracked results + Assisted in brand voice and strategy, including generating ideas for company advertisements, brochures, and flyers + Managed monthly digital newsletter
SweetJackAssistant Editor
Dec. 2012 - Jul. 2013Greater Atlanta AreaI worked on the production of 20 or more deals everyday, which involved copy-editing, formatting and staying on top of the work flow. Additionally, I wrote posts for the SweetJack blog on a monthly basis, updated and managed the format of all deals before they went live and managed the team of interns. I also managed the company twitter account and collaborated with a social media team to develop content ideas.
SweetJackEditorial Intern
Sep. 2012 - Dec. 2012Greater Atlanta AreaResponsible for proofreading and fact-checking all deal copy, inputing data such as radio scripts, new copy, and deal information. Also responsible for some first-line copy-editing, deal rewrites, and blog posts.
FreelanceWriter and Editor
Sep. 2011 - Aug. 2012I have experience proofreading, editing, and copy-editing many different kinds of writing including, manuscripts, television scripts, blogs, articles, marketing and promotional materials, and press releases. I’m also an experienced writer who enjoys writing about food, restaurants, fashion, movies, and books, among other things. Please contact me with any writing- or editing- based freelance projects.
Cosimo, Inc.Production Editor/Channel Manager
Jun. 2011 - May. 2012New York, NYMy job was to ensure that book production ran as seamlessly as possible. From assigning ISBNs and BISAC codes, to editing back cover copy, and overseeing/proofing cover designs, I did my best to get books out the door and into our readers' hands quickly. I also wrote blog posts, press releases, and managed general promotions and publicity for Cosimo's featured books. Collaborating with a colleague, I also developed and implemented a social media strategy and then managed the company's social media accounts which included a Wordpress blog, Twitter, and Facebook.
Cosimo, Inc.Production Assistant
Sep. 2010 - May. 2011New York, NYAfter my summer as an Intern, I was kept on as the production assistant. I continued with my responsibilities in the book production process, with minimal supervision. Additionally, I took on some organization and information research projects. A few months into this position when I asked for more responsibilities, I was given blogs and press releases to write and I began working on publicity.
Cosimo, Inc.Production Intern
May. 2010 - Sep. 2010New York, NYAs the Production Intern at Cosimo, Inc. I learned the basics of book production. I assigned ISBNs, edited back cover copy, mapped books, checked cover designs, and did title setup all under the supervision of the Production manager.
Avalon Books/Thomas Bouregy & Co., Inc.Editorial Intern
May. 2010 - Aug. 2010New York, New YorkAt Avalon Books, I was expected to be a self-starter. I answered mail queries, read through manuscripts from the slush pile and edited those I thought had publishing potential, uploaded CIP data to the Library of Congress, wrote reader reports and editorial letters, filed, and ran errands. My summer at Avalon was extremely beneficial because it my first taste of what publishing was like, and it taught me a lot of the basic skills I would need to succeed at any publishing house.
Millennium Communications GroupsCopyeditor
Jan. 2006 - Dec. 2011East Hanover, NJAt Millennium I started out as an office assistant, running errands, creating, filing and managing invoices, sorting mail, answering phones, etc. Shortly after I began my time there, the company website was first published and I found quite a few spelling and grammatical errors. I brought them to my supervisor's attention, and he gave me the task of proofreading/copy-editing the website's content. Additionally, I was allowed to rewrite entire sections if I felt they weren't strong enough. I've done one entire web content rewrite since the initial creation in order to incorporate the company's new directions. I was also given the opportunity to copy-write many of the company's current marketing material and proofread all their materials.
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