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Work Background
Kyte Tecnologia de SoftwareSenior Product Designer
Oct. 2021 - Jul. 2024BrazilI was responsible for prototyping web and mobile products using Figma, conducting and analyzing A/B and usability tests, and updating our design system. I analyzed metrics and heat maps to drive design decisions, conducted user interviews to gather valuable insights, and applied Design Thinking techniques to enhance product discovery.
V.eyeProduct Designer
Jul. 2021 - Oct. 2021Novo Hamburgo, Rio Grande do Sul, Brazil- Facilitation of Design Thinking Workshops
- Benchmark, heuristic analysis, user interviews, creation of journeys
- Low, medium and high fidelity prototyping
NeogridProduct Designer
Apr. 2021 - Jul. 2021Porto Alegre, Rio Grande do Sul, Brazil- New product discovery process;
- Prototyping
- Facilitation of workshops
- Validation of new products with users and stakeholders
Instituto de Pesquisas EldoradoUX/UI Designer
Sep. 2020 - Apr. 2021I was responsible for creating user flows and layouts in Figma, working closely with DELL as a key client. My role involved translating complex requirements into intuitive designs, ensuring a seamless user experience while aligning with DELL's branding and strategic goals.
Arezzo&CoProduct Owner (PO) and UX/UI Designer
Mar. 2018 - Aug. 2020Porto Alegre Area, BrazilI managed the roadmap and backlogs for the Arezzo&co group's e-commerce platforms. I monitored the development of new projects and products using Scrum methodology, conducted A/B tests to optimize performance, and created layouts for new e-commerce features. Additionally, I provided support to the teams managing the e-commerce sites, ensuring alignment with business goals and user needs.
Schoolastic-AppUX/UI Designer and Frontend
May. 2017 - Mar. 2018Porto Alegre Area, BrazilI was responsible for creating layouts for the company’s tool and website, implementing new features using HTML and CSS, and
conducting usability tests to enhance user experience. My focus was on ensuring that the designs met user needs while maintaining a cohesive and intuitive interface.
Grupo RBSProduct Owner
Jun. 2014 - Nov. 2016Porto Alegre Area, BrazilI led the development and execution of the product strategy, managing the backlog to prioritize features that aligned with our business goals. I collaborated with cross-functional teams to drive project timelines, facilitated stakeholder meetings to gather and refine requirements, and implemented innovative solutions that improved user engagement and content delivery.
Grupo RBSSEO and Web Analytics Analyst
Aug. 2010 - Jun. 2014Porto Alegre Area, BrazilI was responsible for optimizing the website for search engines to enhance visibility and traffic. I created audience reports to assess product performance, monitored social media for audience engagement and best practices, and developed comprehensive reports with actionable suggestions for product improvements to drive better user experiences.
Agência CadastraAssistente de SEO
Apr. 2010 - Aug. 2010
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