Patricia Michelena - Sr. Partner Success Manager, Startup Grind

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Work Background

Startup GrindSr. Partner Success Manager

May. 2023Startup Grind is the leading global startup community dedicated to fostering the growth of early-stage companies. From bootstrapped beginnings through Series A rounds, we support our members with access to funding opportunities, expanding market reach, and connection to a robust network of founders, tech leaders, investors and partners spanning 150 countries worldwide. Responsibilities: -Establish, grow, and maintain strong relationships with key tech partners, including Google Cloud, AWS, Microsoft for Startups, Hubspot for Startups, IBM for Startups and others. - Collaborate with cross-functional teams, such as sales, marketing, product development, startups and community, to ensure partners’ needs and expectations are met. - Conduct regular account reviews and performance reports to internal and external stakeholders; identify areas for improvement and growth opportunities. - Identify upsell and cross-sell opportunities to increase revenue and maximize partnership renewals. - Manage and track partner satisfaction and feedback and ensure timely resolution of any issues. - Provide strategic guidance, teachings and best practices to partners on how to maximize the value of their involvement with Startup Grind. - Develop and execute partner success plans and strategies to achieve retention and business objectives. - Support and promote the company values through positive interactions with both internal and external stakeholders on a regular basis.

Startup GrindPartner Success Manager

Nov. 2021 - May. 2023• Lead the strategy, execution and coordination with the sales team to build and manage the partner program. • Manage 65 partner accounts including Google for Startups, Amazon Web Sevices, Microsoft for Startups, Carta, Brex, and other multinational companies. • Achieved 70% YoY growth in results for partners by improving our internal processes and optimizing for results.

kiviCo-Founder

May. 2021 - Aug. 2023Montreal, Quebec, CanadaWe are a branding and creative agency that aims to help purpose-driven start-ups and organizations stand out and make an impact.

Just Eat Takeaway.comTechnical Project Manager | POS Integrations and Deployments

Nov. 2020 - Nov. 2021Montreal, Quebec, Canada• Plan, manage and execute integration projects between restaurants, aggregators, and SkipTheDishes. • Define resource requirements and manage resource availability and allocation for Flyt and SkipTheDishes. • Manage the relationship and communication with the client and all stakeholders, ensuring the project is delivered to their satisfaction. • Track multiple projects simultaneously and provide regular reports on project status to the project team and key stakeholders. • Lead the North America Project Management guild to standardize processes, build templates and identify opportunities for learning and collaboration between different teams in the organization.

Startup ReconMarketing Strategy & Operations Consultant

Sep. 2020 - Mar. 2021

AIESECGlobal Program Manager

Sep. 2019 - Aug. 2020Montreal, Canada AreaWorking in the global office of AIESEC, part of a multicultural team of 26 directors of 20 different nationalities, managing 120 national offices around the world, cumulatively delivering annually over 40,000 international internships and volunteering experiences and coordinating 30,000+ local volunteers. Responsibilities: - Managing the strategy and operations globally of our biggest program (80k+ exchanges annually) - Organized and delivered 3 internal conferences to downscale information, educate the membership and ensure alignment of operations to the long-term strategy - Leading the impact strategy of AIESEC toward the Sustainable Development Goals - Work with B2B and B2C to design communication strategies for the program - Overseeing and improving the customer journey of our program - Plan and design the change management of our projects globally - Working with regionally offices to support in changes implementation - Building impact reports from our volunteering social projects - Redesigning the governance system surrounding our programs - Education and capacity building for the national program heads Key Achievements: - Produced the first impact report from our volunteering social projects showcasing our impact to the Sustainable Development Goals - Designed 16 social projects that are aligned to contribute to the Sustainable Development Goals by using the theory of change - Developed a measuring and reporting system for our social projects in order to measure the impact of the volunteers in the community - Designed an internal campaign to manage the change of our projects and financial model - Refreshed the customer journey with the new social projects to educate and engage our customers.

AIESECRegional Manager (APAC)

Jun. 2018 - Aug. 2019Manila, PhilippinesAs part of the regional office, I was working with a team of six people from six different nationalities to oversee the operations of 24 AIESEC national offices in Asia and the Pacific. I was in charge for our newest product, Global Entrepreneur, which focuses on developing entrepreneurial skills in youth through international internships in start up environments while enabling start ups access to international talent. My responsibilities included: - Oversee the product's performance in the region and identify opportunities for collaboration inside and outside the region - Planning and delivering 5 regional conferences and summits - Implementing global product strategies and standard operating procedures - Strategic coaching and mentoring for the national product heads on internal operations - Creating and executing regional growth strategies for the product - Creating and executing regional education cycles and communication plans to increase the capacity of our human resources to increase product sales - Preparing and delivering product visits to India, Indonesia, Nepal, Myanmar, and Mainland of China to improve internal processes in operations Achievements: - 30% growth in sales in the region - Establishment of standard operating procedures for the product - Change management plan for the region to identify focus markets to collaborate with each other

AIESECNational Marketing Manager (for Australia)

Jun. 2017 - Jul. 2018Sydney, AustraliaMain Responsibilities: - Developing and implementing the national marketing strategies both for physical and digital channels - Organizing and delivering 3 conferences to train over 100 volunteers in Australia on physical marketing, on-campus promotion, customer flow management, market research and content creation - Creating communication and content marketing strategies for national social media channels (Facebook, Instagram, Twitter) - Developing email marketing and email lead nurturing campaigns - Managing a virtual team in charge of producing the marketing strategy content for our digital and physical channels - Developing and executing an ads strategy online using Google Adwords and Facebook Advertising for lead generation for our international volunteering program Achievements: - 40% growth in sales in our main exchange program - 28% growth in sales from all our exchange programs - 15% growth in profit from FY16, 45% growth from FY15 - Change management plan for ensuring GDPR compliance in all our channels and systems - Piloted and implemented a new CRM and lead nurturing system over 11 local chapters - Created an e-mail automation flow for leads conversion - 70% increase in website traffic coming from Facebook - 22% increase of lead generation coming from social media channels - Reducing cost per lead from AUD $36 to AUD $5.41 - Doubled our conversion rate from sign up to apply

IBMCommunications Specialist - IBM Advanced Studies

Jan. 2017 - May. 2017Ottawa, Canada Area- Responsible for internal communications including events, deadlines, and team announcements. - Coordinated and created guides to define communications during each stage of the customer experience. - Co-facilitated IBM design thinking sessions to address clients' underlining business problems - Drafted proposals that summarized the design thinking sessions for clients to present to their teams - Organized and coordinated the annual IBM Centre for Advanced Studies Technical Link Event (CASTLE)

CROWDYHOUSEDesigner Community Manager

May. 2016 - Aug. 2016Amsterdam Area, Netherlands- Managed all communications between designers and the company. - Ensured customer satisfaction by creating a sense of community amongst designers. Supported the company’s marketing and PR efforts. - Contributed to various marketing and communication strategies including SEO projects, blog posts, and instructions for designers. - Created a media kit showcasing the newest designs acquired and disseminated it to all our media contacts to increase designers’ exposure. - Started a Facebook group and curated useful content to increase communication amongst designers. We reached 300 designers in the first month.