BML Banque Misr LibanAssistant General Manager
Apr. 2015 - Mar. 2021Beirut , Lebanon"During this role, I managed all branch's operations and networks, ensuring sustainable growth of branches. I developed sales strategies for retail banking business by implementing policies and procedures related to branches. I created and delivered training process and executed operational methods to increase branch productivity. I analysed product and policies as well as recommended changes to maximise branch profitability. I oversaw branches to ensure highest customer service satisfaction. I established and lead internal marketing department, call centre infrastructure, product development department, and digital banking department to increase business growth and communication with clients. I participated in committees for departments including Executive, Alco, Credit, HR, purchase, and marketing.
• Recognized for innovative training methods and helped launch the retail division's ongoing product and sales training.
• Managed customer relationships and administered customer requirements to increase branch revenue growth.
• Established credit card products and loyalty programs, increasing card usage from 9M in 2016 to 15M in 2019.
• Revamped and directed internal communication and marketing departments that ensured proper communication channels lead to increased visibility of the bank.
• Led process related to branch opening and contributed in opening Abidjan, Ivory Coast representative office."