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Work Background
UMA NetworkDigital Manager
Sep. 2021Hong Kong, Hong Kong SAR
Planet Health CareMarketing Specialist
Feb. 2020 - Jun. 2020Ahmedabad, Gujarat, India• Lead team of 7 marketing executives to boost sales, growth & targets by promoting effective marketing activities i.e. CRM, Social Media, Promotional Events and Advertising for 33 stores across the state after testing th e campaigns thoroughly. • Revamped the process to determine Marketing Budget; using forecasting techniques and Tableau • Created Sales Reports, Revenue and Expense Reports of 33 stores under different categories and used Tableau to clean the data using ETL and then created visualizations using mapping, grouping, aggregates
• Created Facebook campaigns by first deciding bidding strategy, tracking, KPIs, Attribution Model, Keywords Planner, which increased CTR, Reach and CPL
• Created content, edited and proof read a range of marketing communications across Digital Media, Print Media, Email and SMS Marketing • Executed ideas for new products design and branding after performing in-depth market research
RATNESH METAL INDUSTRIES PRIVATE LIMITEDEnterprise Resources Planning Implementation Consultant
Sep. 2019 - Feb. 2020Ahmedabad Area, IndiaLead the planning, implementation of ERP modules i.e. Sales, Stock, Marketing, Purchase and Finance, along with the development of new standard processes that needs to be followed in the company Planned and scheduled project timeless and tracked project deliverables and made necessary project changes to achieve expected project outputs
Eugene McDermott Scholars ProgramSocial Media Marketing Specialist
May. 2018 - Aug. 2019United States• Designed & tested the success rate of Scholarship applications using User Acceptance Tests
• Managed all social media platforms using Hootsuite and executed Email Marketing using Mailchimp
Ratnesh Metal Industries Private Limited Business Development (Marketing)
May. 2015 - Jul. 2017Ahmedabad Area, India• Lead a marketing campaign and performed product management activities for the new product • Supported business development through research, reviewed market information and drafted contracts
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