Orange BotswanaStrategic Marketing Manager
Nov. 2012 - Jun. 2014Gaborone, Botswana• Implement, update and Analysis of the Marketing Dashboards and KPIs (Weekly and Monthly)
• Segmentation (Value and needs based)
• GeoMarketing analysis (Map Info) : Network roll out, Positioning of PoS, Geographic potential…
• International and National Telecommunication Competitive analysis, Reporting and Studies
• Develop the Marketing strategy and Marketing Plan
• Implementation of Marketing Dashboard including Offers, VAS and Communication KPIs
• Return On Investment Analysis • Competitive intelligence and Best practices (National and International)
• Provide strong communication and co-ordination between the Marketing, Sales, Billing, and Finance and Customer Care teams.