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Work Background
Group Product Manager
RentcarsGroup Product Manager
Jan. 2024Curitiba, Paraná, Brazil• Direct leadership of 9 team members (POs/PMs, UX Designers, UX Writer, and a CRO Specialist) • Accountable for squads focused on Mobile Apps, Purchase Journey Experience, Operational Efficiency, and Technology Modernization • Led the redesign of the entire purchase flow, including offer pages, product details, login/sign-up, payment, confirmation, reservation details, and post-purchase management (modification/cancellation) • Developed upsell and FOMO strategies within the purchase flow • Designed a monitoring and diagnostics dashboard covering all purchase and post-sale stages • Delivered all initiatives across Web, Mobile, Android, and iOS platforms
Product Manager
RentcarsProduct Manager
Mar. 2023 - Dec. 2023Curitiba, Paraná, Brazil• Maintained the product backlog and roadmap, translating company strategy into squad-level execution • Managed the UX Design team and guided developers on product initiatives • Gathered client needs and scope through interviews and internal research • Structured and maintained the product knowledge base • Conducted usability diagnostics, interface prototyping, and improvement flow design
Product Manager
WeON OmnichannelProduct Manager
Aug. 2020 - Feb. 2023Curitiba, Paraná, Brazil• Direct leadership of 4 team members (PO and UX Designers) • Maintenance of the product backlog and roadmap, spreading the company's strategy through squads. • Leading UX Design team and advising developers in projects for product managing. • Scope statement and customers’ needs through interviews and internal surveys. • Setting up the product knowledge base. • Usability diagnostics, interface prototyping, and process modeling. • Agile methodology reinforcement in the company (scrum and kanban).
Product Owner
VHSYS - ERPProduct Owner
Jun. 2019 - May. 2020São José dos Pinhais, Paraná, Brazil• Specialist leading a squad focused on innovation and design (processes, consistency, and software quality improvement for SaaS offerings) • Led the design of the financial module to integrate the management system with Open Banking • Drove improvements to the internal CRM • Enhanced navigation of customer records and profile management • Direct leadership of 3 team members (UX Designers)
UX Design Consultant
Labens Corp. Consulting and TrainingUX Design Consultant
Jun. 2017 - Jul. 2020Brazil• Led trainings and workshops on usability and user experience • Delivered usability improvement reports for digital products and services, including scope definition and budgeting • Facilitated design sprints • Created high-fidelity prototypes
Product Manager
MercafacilProduct Manager
Jun. 2017 - Apr. 2019Curitiba, Paraná, Brazil• Direct leadership of 2 team members (UX Designers) • Led the platform restructuring project, focusing on analytics, campaign composition, mapping, and customer base segmentation • Conducted user research to gather needs and defined application scope and functionalities • Maintained and prioritized the product backlog • Managed the Design team • Defined information architecture, navigation, guided the design process, and oversaw development execution
UX Designer
Focco ERPUX Designer
May. 2016 - May. 2017Caxias do Sul, Rio Grande do Sul, Brazil• Designed management systems for industry and retail, including tax files generation (Brazil), sales systems, CRM, and dashboards • Mapped processes and identified user needs through research • Developed information architecture, prototypes, and standardized navigation and user behaviors • Defined interface components and design patterns for systems
UX Designer
GVTUX Designer
Jul. 2013 - Apr. 2016Curitiba, Paraná, Brazil• Defined mobile app strategies to extend customer experience with telecom products and services • Designed information architecture, interfaces, and usability for GVT’s internal systems • Created information architecture, navigation, and documentation for a music app on pay TV • Delivered talks on design thinking and user experience
Researcher (PIBIC/PIBIT)
Pontifícia Universidade Católica do ParanáResearcher (PIBIC/PIBIT)
Sep. 2011 - Aug. 2012Curitiba, Paraná, Brazil• Research initiation: Survey of Usability and User Experience Goals in Learning Objects at PUCPR
Research Intern
Faber-Ludens Institute for Interaction DesignResearch Intern
Jul. 2011 - Sep. 2011Curitiba, Paraná, Brazil• Conducted studies and experiments on usability and user experience • Supported the organization of events and training courses • Developed institutional presentations and graphic materials
Marketing Intern
Smartdata Computer EcommerceMarketing Intern
Feb. 2010 - Jan. 2011Campinas, São Paulo, Brazil• Creatively developed advertising campaigns and digital marketing materials • Improved e-commerce usability

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