James Lorimer & Company Ltd.Marketing Manager
Aug. 2019 - Dec. 2019Toronto, Canada AreaMarketing, Advertising, and Social Media Responsibilities: Manage all marketing projects. Manage all advertising from booking, to working with the graphic designer on the ad, to budgets for ad spending.
Manage social media channels for Lorimer Kids & Teens.
Manage all email campaigns for Lorimer Kids & Teens.
Create webinars hosted through third party media outlets.
Create webinars in-house and broadcasted on Facebook Live, and then posted on to YouTube.
Manage process of creating marketing materials Book, organize, and track expenses for all tradeshows Website:
Project manager of website development, which involves developing three new company websites. Distribution:
Create stock replenishment orders and inventory orders for the American distributor
Manage inventory in the American distributor warehouse Metadata:
Create all ONIX files.
Export, validate and disseminate all metadata to third party outlets (Amazon, CoreSource, Ingram, Google Books, Indigo), and to American and UK distributors.
Update and maintain metadata records and ONIX.
Troubleshoot any metadata and ONIX problems.