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Work Background
Canada Learning CodeK-12 Program Manager
Aug. 2021 - Jan. 2024Toronto, Ontario, Canada · Remote- Create and manage the strategic program development of 4 out of 5 Canada Learning Code Programs (Teachers Learning Code, Kids Learning Code, Girls Learning Code, and Teens Learning Code)
- Organize Canada Learning Code's annual virtual teacher conference, TeacherCon.
- Manage budgets
- Write reports for government grant funding
Toronto Metropolitan UniversityInstructor - Introduction to Trade Publishing
Apr. 2021Toronto, Ontario, Canada · RemoteCo-teaching a core curriculum course at the Simon Chang School of Continuing Studies: Introduction to Trade Publishing.
Toronto Metropolitan UniversityCo-Creator of Introduction to Trade Publishing Course
Apr. 2021 - Aug. 2021Toronto, Ontario, Canada · RemoteOne of two creators that re-wrote and revised the Distance Education session of Introduction to Trade Publishing to ensure the content is relevant and rewarding for Distance Education students.
WattpadMarketing Manager
Jan. 2020 - Mar. 2021Toronto, Canada Area · RemoteCreate impactful marketing collateral, co-marketing campaigns, and launch plans for key Wattpad Studios initiatives (including the direct-to-consumer retail and merchandising program). Work closely with entertainment partners to amplify traditional campaigns to the Wattpad audiences, including tactical on-platform marketing execution. Develop and execute on marketing strategies that grow the Wattpad Books brand and footprint with readers and the Wattpad community. Act as key contact for international imprint-style partnerships. Highlight: Market Wattpad Studios projects such as After We Collided (Voltage, USA), Slow Dancing (MediaCorp, Singapore), and Turn On (Vidio, Indonesia) to the international Wattpad audience.
James Lorimer & Company Ltd.Marketing Manager
Aug. 2019 - Dec. 2019Toronto, Canada AreaMarketing, Advertising, and Social Media Responsibilities: Manage all marketing projects. Manage all advertising from booking, to working with the graphic designer on the ad, to budgets for ad spending.
Manage social media channels for Lorimer Kids & Teens.
Manage all email campaigns for Lorimer Kids & Teens.
Create webinars hosted through third party media outlets.
Create webinars in-house and broadcasted on Facebook Live, and then posted on to YouTube.
Manage process of creating marketing materials Book, organize, and track expenses for all tradeshows Website:
Project manager of website development, which involves developing three new company websites. Distribution:
Create stock replenishment orders and inventory orders for the American distributor
Manage inventory in the American distributor warehouse Metadata:
Create all ONIX files.
Export, validate and disseminate all metadata to third party outlets (Amazon, CoreSource, Ingram, Google Books, Indigo), and to American and UK distributors.
Update and maintain metadata records and ONIX.
Troubleshoot any metadata and ONIX problems.
Second Story Feminist PressMarketing & Promotions Coordinator
Apr. 2018 - Aug. 2019Manage all digital advertising including budgeting, booking, overseeing the creation of, and submission. Create, plan, and execute social media campaigns on various platforms, as well as manage all ebook promotions on Kobo, iBooks, and Google Play. Cultivate and build relationships with reviewers and bloggers, and liaise with authors, bookstores and sales representatives in Canada and the United States. Generate and maintain all metadata. Write content for social media, website, and newsletters. Manage interns.
Page 589 Literary ServicesFounder & Freelance Content Writer
Apr. 2017 - Jan. 2020TorontoFounder of a creative content company. Write for various types of companies and blogs as a ghostwriter, writing in the tone and voice of the specific company. Written topics include medical cannabis, finance, insurance, and lifestyle. Handle invoicing, payment, and client relations.
Westman EditorialFreelance Content Writer
Apr. 2017 - Mar. 2018Provided weekly ghostwriting blogging services for various companies on different sales and marketing topics.
CIPH - The Canadian Institute of Plumbing & HeatingProgram Assistant, Marketing and Communications
Sep. 2016 - Sep. 2017295 The West Mall, Etobicoke ONGenerated consistent content for various social media platforms. Built email lists, and created various e-newsletters. Planned and executed social media campaigns for a variety of audiences. Aided organizing the MCEE trade show (Canada's largest building, electrical and lighting trade show) by booking vendors, creating floor plans, speaking with vendors, and trouble shooting problems on the days of the show.
House of Anansi PressAccount Manager, International Digital and Print Sales
Jan. 2015 - Mar. 2016Toronto, CanadaMaintained and grew relationships with international special sales, wholesalers, and ebook vendors. Produced title specific marketing plans for retailers. Oversaw American distribution company in day-to-day business. Generated numerous account and channel specific sales reports to understand and capitalize on market trends. Travelled to the USA for trade shows and conferences.
Dundurn PressMarketing Coordinator
Nov. 2011 - Jan. 2015Created and implemented title, season, and company specific social media campaigns and strategies across numerous platforms. Organized and tracked the creation and implementation of online advertising. Wrote monthly newsletters. Managed award submission process. Updated metadata. Helped manage American and Canadian sales reps. Built the social media program into an active, consistent, and engaging component of the company’s marketing strategy.
Dundurn PressIntern
Sep. 2011 - Nov. 2011Manged mailings of all sales materials. Updated marketing flyers, and prepared marketing materials for a variety of events. Routinely updated metadata. Helped create marketng plans.
Indigo Books and Music Inc.Cashier On Duty/Receiver/Customer Service Representative
Sep. 2009 - Dec. 2011As a Cashier on Duty: Provided excellent customer service while cashing out customers. Counted out deposit at end of day, and counted cash tills at the end of shifts. As a Receiver: Worked in the backroom room, receiving stock, and processing returns. As a Customer Service Representative: aided customers in searching and finding various books and other merchandising.
TutoringTutor
Jan. 2007 - Dec. 2009Tutored grade 9 and 10 applied, academic, and gifted English students.
Prepped students for the grade 10 Literacy Test.
Helped students prepare for their tests and exams.
Edited student assignments and essays.
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