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Work Background
Head of Marketing
Lucerne Group of CompaniesHead of Marketing
Oct. 2022Manila, National Capital Region, PhilippinesHead of Marketing - Luxury Division Lucerne Watch Brands - #Patek Philippe #Rolex #Tudor #Vacheron Constantin #IWC #Jaeger Le Coultre #Panarai #RogerDubuis #Girard Perregaux #Glashutte #Blancpain #Brequet #Hublot #Zenith #Longines #Breitling #Chopard #Tissot #Certina #Philip Stein #Pandora #Baccarat #Alessi #Villeroy&Boch #Steinway&Sons #Eurocave #OrientCrown #Wolf Casa Euro Brands -#Baccarat #Villeroy&Boch #Alessi #Steinway&Sons #Leica #Eurocave #Vault #Wolf.
Founder
The Brainbox Works, Inc.Founder
Mar. 2022Manila, National Capital Region, PhilippinesFounded The Brainbox Works, Inc., a Brand Consulting, Marketing Services and Upskill Training company, to provide end to end strategic solution to help future-proof brands and services. Executive Management Consulting Services include Brand Communication Strategy, Branded Customer Experience (CX), Creative Storytelling, Content Strategy and Production, Digital Marketing Strategy, Events Activation and Upskill Programs on Sales, Service Excellence and Custom Modules.
Chief Operating Officer
KBM CorporationChief Operating Officer
Feb. 2021 - Jan. 2022Headed and led Operations, Sales, Merchandising, Digital Marketing, E-Commerce, HR and Admin.
Senior Vice President - Events
SM RetailSenior Vice President - Events
Feb. 2019 - Sep. 2020Headed and led the strategic creative conceptualization and impactful execution of events to deliver top-line budget for SM Brands and The SM Store.
Senior Vice President / General Manager - Ladies' Fashion Management Corporation
SM RetailSenior Vice President / General Manager - Ladies' Fashion Management Corporation
Mar. 2015 - Jan. 2019General Manager/Business Unit Head, Ladies’ Fashion Management Corp. (Merchandising Business Unit of The SM Store)
Senior Vice President / General Manager - Children's Fashion Management Corporation
SM RetailSenior Vice President / General Manager - Children's Fashion Management Corporation
Jan. 2009 - Mar. 2015General Manager/Business Unit Head, Children’s Fashion Management Corp. (Merchandising Business Unit of The SM Store.
Vice President for Sales
Eastern CommunicationsVice President for Sales
Feb. 2006 - Dec. 2008Head of Sales (Corporate & Consumer) and Marketing

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