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Work Background
Marketing, Advertising, and Communications Manager
Laser AirlinesMarketing, Advertising, and Communications Manager
Jun. 2018 - Jun. 2023Caracas, Venezuela• Developed and managed the annual advertising and marketing budget. • Coordinated market research studies and developed marketing strategies for the airline's sales channels. • Planned and coordinated major events, including new route inaugurations and public relations activities. • Defined the brand's communication pillars and supervised social media content creation. • Designed mass media and digital advertising strategies. • Developed performance indicators in collaboration with the sales department. • Managed commercial partnerships with allied brands and developed seasonal and sponsored event activations. • Supervised the production and allocation of POP materials. • Defined the SEO/SEM strategy for the new airline website. • Developed, managed, and enhanced the frequent flyer program. • Defined the editorial and visual line of the in-flight magazine. • Proposed and developed creative projects in collaboration with the advertising agency. • Supervised, guided, and evaluated staff to meet management goals.
Head of Advertising and Marketing
Laser AirlinesHead of Advertising and Marketing
Feb. 2018 - Jun. 2018Caracas, Venezuela• Executed and supervised advertising strategies in the aviation sector, promoting routes, destinations, products, and services to improve profitability. • Coordinated social media content and managed customer service and responses. • Developed creative projects and strategies to attract new clients and retain key accounts, increasing profitability and market positioning. • Supervised the registration and control of advertising materials. • Coordinated market research to analyze results and improve competitiveness. • Supervised and guided the team to meet departmental goals.
Digital Management and Advertising Specialist
Mercantil SegurosDigital Management and Advertising Specialist
Apr. 2016 - Feb. 2017Venezuela• Planned advertising strategies and activities for the brand in Venezuela and Panama. • Developed concepts and campaigns for products and services. • Executed branding campaigns to position the brand. • Coordinated with the advertising agency for the creation of designs and campaigns. • Organized BTL activities and events in which the brand participated. • Managed social media channels and developed digital strategies for brand positioning and product sales. • Created digital campaigns and investment plans in ADS and online media. • Developed the visual concept of the brand’s communication channels.
Fragrance Category Manager
Perfumes FactoryFragrance Category Manager
Dec. 2014 - Jan. 2016Caracas• Created the annual media plan and marketing budget for the perfume category. • Developed and executed promotional plans and branding campaigns. • Coordinated market research for the launch of new products and fragrances. • Analyzed new advertising opportunities and developed innovative product and brand positioning strategies. • Created advertising content and coordinated internal franchise needs with the agency. • Analyzed and managed sales performance reports. • Organized BTL activities for the category. • Measured the results of promotional plans and image campaigns.
Corporate Image and Marketing Coordinator
LidotelCorporate Image and Marketing Coordinator
Sep. 2012 - Nov. 2014Caracas-Venezuela• Executed and managed the annual media plan and marketing budget. • Developed and managed print, TV, and radio media campaigns. • Designed, implemented, and managed advertising campaigns for the hotel chain. • Supervised photo shoots for the hotel chain’s image bank. • Managed website and social media content (Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google+). • Supervised internal processes, remodeling, and adjustments to the hotel chain's facilities monthly.
Marketing management and commercial partners
OracleMarketing management and commercial partners
Jan. 2012 - Jul. 2012Parque Tecnológico de Vizcaya. Bilbao-España.- Developed, executed, and supervised the annual marketing plan and budget. - Created POP materials associated with the products. - Managed the licensing sales process with partners/allies in the northern region of the country. - Conducted weekly visits to potential clients for the continuous sale of operating systems, updates, and/or integrations. - Planned, executed, and supervised product launch events and/or showrooms.

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