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Work Background
TravelnetBrand Identity Designer and UX/UI Designer
May. 2024As the Brand Identity and UX/UI Designer at Travelnet, I am at the forefront of shaping the visual and interactive experiences that define our innovative social network for travelers. My role encompasses a diverse range of responsibilities, each contributing to the creation of a cohesive and engaging platform that resonates with our global community of explorers. Key Responsibilities: 1. Brand Identity Design:
Crafting a Distinctive Brand: I lead the development of Travelnet's brand identity, ensuring a consistent and memorable visual language across all touchpoints.
Graphic Assets Creation: From logo design to marketing materials, I create compelling graphic assets that capture the essence of travel and adventure, fostering a strong emotional connection with our users. 2. UX and UI Design:
Website and App Design: I design intuitive and aesthetically pleasing user interfaces for both the Travelnet website and mobile application, prioritizing user experience and seamless navigation.
User-Centered Approach: By conducting user research and usability testing, I gather insights that inform the design process, ensuring our platform meets the needs and expectations of our diverse user base.
Prototyping and Wireframing: I create detailed wireframes and interactive prototypes that guide the development process, bringing innovative ideas to life with clarity and precision. Skills:
Design Tools: Proficient in Adobe Creative Suite, Sketch, Figma, and other industry-standard design tools.
User Experience Research: Expertise in conducting user interviews, surveys, and usability tests to gather actionable insights.
Collaborative Development: Work closely with cross-functional teams, including developers, marketers, and product managers, to ensure design excellence and coherence.
WILLIT WishesMarketing Intern
Nov. 2022 - Jan. 2023Dublin City, County Dublin, Ireland‣ Innovative legal tech platform to revolutionise the will writing/probate industry
‣ Pitch deck support creation for investors to display its benefits and best feature
• Competitive Analysis
• Market Research
• Canva
• Presentations
• Content creation
CF IntermediazioniWeb designer & SEO
Mar. 2022 - May. 2023ItalyRetail and rent of Motor Vehicles for Industrial Purpose. Wordpress Website made with: Elementor - Astra - Figma - Yoast.
• Fundamentals of UX/UI & SEO
• Google Analytics & Google Search Console • Decision Making
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