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Work Background
Branding & Content Strategist
ZAD for ArtsBranding & Content Strategist
Jan. 2025• Developing bilingual brand voice and content strategy across web and social media. • Creating SEO-driven content and storytelling that engages donors, builds community, and amplifies programs and partnerships.
Branding & Social Media Consultant
arabopBranding & Social Media Consultant
Jan. 2022 - Jan. 2024• Provided strategic branding for two unique Instagram brands: “arabop”, an Arabic pop-culture platform, and “Soluna”, an artisan boutique for handcrafted wellness kits. • Supported content creation and helped implement strategies for audience growth and community building.
Project Manager
AmazonProject Manager
Jan. 2022 - Jan. 2023Madrid, Community of Madrid, Spain• Led cross-departmental collaborations to define project scopes, develop standard operating procedures, and drive process improvements aimed at enhancing the seller experience on Amazon Europe. • Pioneered the first collaborative project between process improvement and customer support teams, significantly enhancing efficiency and improving customer satisfaction by 5%.
Chief Editor & Creative Strategist
Dozan World Chief Editor & Creative Strategist
Jan. 2021 - Jan. 2023• Directed the editorial and brand vision for the first online library of Levantine choral music, making cultural heritage accessible to a global audience. • Led a team of writers, editors, and designers, upholding the quality and consistency of 130+ music compositions, marketing campaigns, and social media content to ensure resonance with diverse audiences. • Developed a new project management framework, which improved task tracking, resource allocation, and risk mitigation, achieving a 25% reduction in project delays.
Customer Relations Manager
International Air Transport Association (IATA)Customer Relations Manager
Jan. 2017 - Jan. 2022Madrid, Community of Madrid, Spain• Managed large-scale projects aimed at enhancing service delivery and client engagement for airlines and travel agents across Africa, the Middle East, and Europe. • Led a global project using Six Sigma methodologies to optimize client-facing processes, achieving a 20% reduction in customer queries.
PR & Communications Specialist
EDAMA - Energy, Water & Environment PR & Communications Specialist
Jan. 2014 - Jan. 2016Amman, Jordan• Drove EDAMA’s brand development and ensured consistency in messaging and tone across all communication materials, including newsletters, press kits, social media, and corporate announcements. • Developed and executed PR campaigns to boost brand awareness and positive visibility across various platforms.

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Creative Project Manager & Brand Strategist
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