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Work Background
Adell AgencyFounder & Brand Strategist
Apr. 2023Barcelona, Catalonia, SpainI’m currently building my business from the ground up and using my experience over the years, having worked on fifty+ B2B and B2C brands across diverse industries and sectors. This year, I've developed brand strategies that have helped reposition a multi-million-dollar company for a stronger competitive edge, while also supporting individuals, small businesses, and agencies. I’ve partnered with firms like eMascaró and 119 Media, providing brand strategy consulting to support their clients. I thrive by leveraging my multidisciplinary expertise to adapt to both local and global clients, crafting solutions that are as creative as they are strategically sound. Throughout, I focus on creating inclusive, positive, and human-centered experiences for everyone involved with Adell Agency.
MuchoBrand Strategist
Dec. 2021 - May. 2023Barcelona, Catalonia, SpainIn my role, reporting directly to the Chief Strategy Officer, I was responsible for delivering world-class strategic solutions to global and local clients, with a focus on leveraging narrative-driven brand strategy to address complex challenges. While my primary focus was providing expert brand consulting, I also supported new business development by conducting in-depth brand diagnostics, designing tailored service offerings for RFPs, and contributing strategic insights during pitch meetings. I successfully applied my strengths in crafting cohesive narratives and strategic frameworks across industries such as FINTEC, Pharma, Omnichannel Retail, Culture & Institutions, Hospitality, Airlines and Travel, Government, Advertising, Real Estate, Luxury Retail, and more.
Eres RelocationBrand Manager
Nov. 2017 - Dec. 2021Barcelona, Catalonia, SpainUnifying our communications so that the brand experience feels consistent for our audiences is both the biggest challenge and the most rewarding part about my job as Brand Manager for this DSP operating in 6 EU countries.
Ryder System, Inc.Communications Consultant & Administrative Assistant
Sep. 2015 - Dec. 2017Miami, Florida, United StatesIn this role, I provided executive-level support to the Divisional CIO and VP of IT at Ryder, a Fortune 500 company, going beyond traditional administrative duties. As an Employer Brand and Communications Consultant, I collaborated with leadership to refine and promote their signature leadership style and spearheaded strategic communication initiatives, including organizing internal town halls and external panel discussions. I also played a key role in implementing the brand's transformation strategy within the IT department, driving cultural evolution by redesigning office spaces to align with the broader modernization goals of the FMS IT Division, making the transformation both tangible and impactful.
Brooklyn Academy of MusicGrant Writer, Philanthropy
Jan. 2012 - Dec. 2014Brooklyn, New York, United StatesWorking at BAM, one of the world's premier performing arts centers, was an invaluable opportunity to refine my communication and storytelling skills. In this role, I crafted persuasive narratives for grant proposals, securing critical funding from organizations like The Grammy Foundation. I contributed to BAM’s branding efforts by writing copy for the Next Season’s program, ensuring it reflected the institution’s artistic vision while engaging its diverse audience. Additionally, through telefundraising outreach, I built strong relationships with patrons and members, playing a key role in securing essential funding for each fiscal year. This experience honed my copywriting and branding expertise and deepened my ability to connect with diverse audiences—skills I continue to apply in my current work.
Siegel+GaleAssistant to Group Director, Strategy
Jan. 2011 - Jan. 2012New York, New York, United StatesWorking at this renowned brand strategy, design and experience firm gave me the opportunity to observe brilliant, talented brand strategists at work everyday. I reported directly to the Strategy Group Director. One of the highlights was being involved in a pro bono project for a non-profit organization. I was able to see the inner workings of a re-branding process at arguably one of the top brand firms out there. Another highlight was my brief collaboration with colleagues in Naming for a brand in LATAM.
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