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Work Background
ING España & PortugalDigital Business Expert
Nov. 2023Madrid, Comunidad de Madrid, España
Grupo Asis BiomediaDigital Strategy / Digital Transformation
Mar. 2021 - Jan. 2024RemoteLeading Digital Transformation projects within the company and creating a new area: Digital Services within a well-stablished marketing agency, specialist in serving health firms (within the dental, human & animal health industries- one health) -Defining our value proposition, portfolio and go-to market selling strategies for digital services.
-Redefining end-to-end processes to execute an excellent agency service.
-Building a new tool stack. Digitizing teams and manual processes -Performing design service based workshops in order to leverage client's needs and bring innovation to companies.
-Executing consulting services that help companies identifying which are the digital projects needed and how to prioritize them. Also.. -Discovering new digital transformation opportunities and technologies within the market. Trends and innovation are my first reading in the morning.
-Managing a wide network of collaborators and providers.
-Building a Top Class Digital Team made of digital experts with health industry background (compliance, regulations, knowledge about the healthcare target and technical jargon)
NATEEVOConsultant & Project Manager - Digital Business Strategy
May. 2020 - Mar. 2021Madrid, Community of Madrid, SpainProject Manager role: ●Worked as PM for several multinational company’s projects in different industries (pharma, insurance, telco …) while communicating with different stakeholder profiles (Mkt, Business, CXO…). Agile methodology. ●Coordinating multidisciplinary teams including different areas (SEO, SEM, Analytics, UX, UI, CRO, Front/Back Dev, Brand & Creativity or Social Media profiles) is my passion, leading them to reach a common goal while maintaining the outcome quality and efficiency (fit to scope and budget). ●Documenting each one of the five project phases (Gantt, Kickoff, Milestones, Risk Management Plan, Comm. Plan, etc...). Delivering excellence in project execution outcomes leaving happy clients (NPS >9 // 75% of the projects I lead ended up closing deal for a phase II) Senior consultant role: ●Defined and executed successful fidelization programs for insurance and financial brands, managing and defining strategies for an email marketing B2B campaign and database activation for a telecommunications company. Defined MVPs and digital product roadmaps for a mass market multinational while using discovering techniques based in Service Design Methodology. Assess several companies in their digital journey through its different stages. ●Some of the activities I do as a Digital Business Strategy Consultant are: Benchmarking and Digital Asset Analysis. I call, co-define and host Design Thinking Workshops, surveys and other research methodologies that lead often to archetypes and customer journey mapping. Discovering, defining and mapping different initiatives is also common while prioritizing them through diverse criteria. ●Building roadmaps, functional backlogs and defining business KPIs are also common tasks. ●Building commercial proposals from scratch and answering to RFPs while defining which is the company’s main value to offer, focusing on storytelling and the sales pitch.
NateevoDigital Business Strategy Advisor
Mar. 2019 - May. 2020Madrid
GeotelecomBusiness Development
May. 2018 - Mar. 2019Madrid Area, Spain
GeotelecomSEM / PPC Account Manager
Dec. 2017 - May. 2018Burgos, Spain
espiritútaraDigital Marketing Consultant
Apr. 2017 - Feb. 2019Miami/Fort Lauderdale AreaCreación de dos nuevos espacios online : e-commerce propio ( plataforma SquareSpace), blog e Instagram propio de la marca.Implementación de estrategias de marketing digital; seguimiento y análisis.Mejora e impulso del concepto y marca, creación de identidad dando coherencia y cohesión a colores, logo, web. Dirección de la fotografía y diseño de las imágenes digitales y copys. Además de estas tareas también realizaba la gestión de stock online / offline y mejoré las relaciones con proveedores y distribuidores. Trabajé en la creación de procesos para reducir el número de errores en producción y diseñé e implementé de procesos de trabajo que aumentaran la organización interna y evitaran la repetición innecesaria de trabajo .
S2M-group (data-driven insights, B2B sales tools, lead gen 2.0)Business Consultant
Sep. 2016 - Apr. 2017Miami/Fort Lauderdale AreaS2M-group is a specialized Consulting and Lead Generation boutique firm, delivering Premium Sales and Marketing services since 2009 to Software, IT & Financial Services industries across Europe, Asia and Americas. His services are focused on:
- Outbound Marketing: Lead Generation, Nurturing, B2B appointment setting - Inbound Marketing: Webinar, Lead tracking & scoring - Advisory and Sales:, Go-to-market strategy, Market research, Market entry
WestwingProduct Manager
Sep. 2013 - Sep. 2014Barcelona-Gestión de marcas asignadas según planning
-Actualización de datos en CRM
-Ayuda en la selección de producto para cada campaña ( tipo flash sales)
-Revisión de campañas con el departamento de estilo y estrategia
-Prospección de campañas a nivel nacional
-Apoyo en la gestión de producto en cuanto a obtener el material necesario para el lanzamiento de campaña, gestión directa con el proveedor.
-Control de reserva de stock y gestión interna del mismo
-Apoyo en la revisión y seguimiento de campañas online.
-Participación en análisis post-campaña con el objetivo de obtener un histórico de datos sobre las campañas de la marca asignada
-Ayuda en análisis competitivos. *** Flash sales campaign (direct relationship with suppliers, product selection, pricing, market analysis, online updates)
Benchmarking
Stock management
Post campaign analysis
CRM update
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