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American Express BusinessSenior Marketing Manager, Marketing Strategy and Content
May. 2024 - Jul. 2025New York, United States
American ExpressSenior Marketing Manager, Asia Pacific
Aug. 2021 - Apr. 2024Melbourne, Victoria, AustraliaSpearhead the creation and execution of the Asia Pacific B2B marketing strategy to acquire, retain and grow American Express' largest and most strategically important global commercial customers. Key achievements include * Expanded the strategy from 2 to 7 markets across the region by partnering with multiple stakeholders and understanding complex local market needs resulting in a contribution of USD $1B in revenue growth + 30k new Corporate Cards across Asia Pacific. * Innovated the strategy by developing a deep understanding of what resonated with the premium, untapped C suite audience and negotiated relevant, strategic brand partnerships with Deloitte, Forbes and the Economist whilst also ideating and delivering a net-new proprietary product to create a robust C-suite thought leadership program that delivered unprecedented levels of customer engagement and revenue growth. Strategy replicated across International markets. * Created and led the content strategy for the corporate global proprietary customer conference by leveraging deep understanding of market trends and audience needs then negotiating premium talent within a tight budget - delivering NPS scores of 93 (2 consecutive yrs) and exceeding attendance goals. * Identified and solved for an internal, multi market automated marketing approval system by working directly with the software development team, driving greater efficiencies and agility for the International enterprise and faster GTM deployment. * Hired, trained, mentored and led the Assistant Marketing Manager to execute the marketing strategy across multiple projects in 7 markets, within budget / deadline whilst continuing to evaluate and optimise campaigns to exceed targets .
American ExpressManager, Account Development, Asia Pacific
Mar. 2008 - Aug. 2021MelbourneAccountable for the retention and growth of some of American Express' largest and most strategic global Fortune 500 customers across Asia Pacific * Consistently exceeded sales targets by developing true partnerships with customers to deliver innovative solutions that solved their needs while driving revenue growth and customer advocacy. * Spearheaded the transformation of an Australian AU $20m annual account into a global USD $220m annual account by influencing & negotiating with internal and customer senior stakeholders and clearly articulating the differentiated value proposition and partnership, building a strong and lasting customer relationship. * Ideated and developed a custom robotic tool for a customer by working with an internal automation centre of excellence to build this in conjunction with the customer. This solved a customer business need, was a first for our business and drove USD $40m worth of new revenue. * Presidents Club Award Winner - 2018 - Top 3% of performers globally and Chairmans' Club Award Winner for top performers in 2018 and 2019.
American ExpressAccount Development Executive
Mar. 2007 - Mar. 2008Melbourne, Victoria, AustraliaAccountable for managing, retaining and growing Australian and global businesses with revenues exceeding USD $300m annually. * Exceeded customer and internal expectations by delivering 270% expected sales volume in Year 1 on implementation of a new global account by developing strong working customer partnership and demonstrating ease of doing business, establishing an ongoing customer advocate and growth partner. * Consistently exceeded sales targets by developing strategic customer account plans and collaborating with senior stakeholders and internal partners to deliver value and revenue growth. * Mentored team members on successful sales strategies and drove creation of customer benchmarking tool leveraged across the Australia team, driving identification of new sales opportunities and increased revenue growth.
Carlson Wagonlit TravelNational Account Manager and Operations Manager
Feb. 2001 - Mar. 2007Melbourne, AustraliaResponsible for managing, growing and retaining a portfolio of CWT’s largest Australian and global Corporate Travel clients whilst also managing a team of 21 direct reports and each client’s P & L. * Led the win of a large, flagship account, closely collaborating with the Head of Sales to bring on the account as a "pilot" - with the onboarding success being the determinate factor of our company winning the account. * Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills. * Pioneered the onboarding of online booking tools (OBTs) across Australia with expanded role responsibilities including launching customer OBTs in Singapore and Hong Kong as a result of successful Australia programs.
Carlson Wagonlit TravelCorporate Travel Consultant
Jan. 2000 - Jan. 2001Melbourne, AustraliaResponsible for domestic and international travel arrangements for one of CWT's largest corporate customers. Zero financial error rate achieved.
American Express Business TravelBusiness Analyst
Jan. 1999 - Jan. 2001Melbourne, Australia
Bob Wood South Pacific ToursInbound Tour Planner
Jan. 1999 - Jan. 1999Brisbane, Australia
Norm Alexander Real EstateProperty Manager
Jan. 1997 - Jan. 1999Brisbane, Australia
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