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Work Background
Onitsuka Tiger Brand Manager & Growth Marketing Specialist
Feb. 2023- Spearhead performance marketing initiatives across multiple digital channels, driving a 35% increase in user acquisition and a 20% boost in overall revenue through search, social, and programmatic advertising. - Lead the development and execution of a comprehensive marketing roadmap, setting long-term goals and implementing day-to-day strategies for rapid growth and market expansion.
Built and managed relationships with external vendor partners and internal teams, ensuring seamless collaboration to optimize creative development, landing page testing, and ad tech innovations. - Designed and executed A/B testing strategies to identify and capitalize on new audiences, ad formats, and channel opportunities, resulting in a 25% improvement in conversion rates. - Collaborate with finance and data teams to manage a substantial marketing budget, track performance, and set accurate forecasts that align with business objectives. - Monitor and analyze emerging trends, providing strategic insights to adjust marketing strategies and maximize ROI across international markets.
The Digital Era Product Marketer & Growth Designer
Jan. 2022 - Feb. 2023Worked on the workflows team creating experiences that empower
our users to understand the marketing template structure, strategy
branding, how to navigate it, and improve their productivity loops. I
designed all branding, user experience and design. Collaborated
with the engineer to code front-back. Also conducted market
research and interviews. Lead product design and marketing initiatives for B2B. Led design efforts on the workflows team, resulting in a 20% increase in user understanding of marketing templates and navigation. Implemented SEO best practices while maintaining consistent branding and voice. Designed branding, user experience, and interface elements, leading to a 25% improvement in user satisfaction ratings, based on usability testing and feedback. Managed cross-functional teams and consistently delivered projects on time and within scope, achieving a 95% on-time project completion rate. Advocated for content strategy and fostered collaboration across teams to ensure project success. Contributed to strategic discussions aligning design initiatives with business objectives, leading to a 10% increase in product revenue. -Enhanced community understanding and engagement by designing user-centered workflows, resulting in a 20% improvement in user comprehension of marketing templates and navigation strategies. -Led branding and UX initiatives to create intuitive, community-driven experiences, improving user satisfaction by 25% based on usability testing and direct feedback. -Collaborated across cross-functional teams, working closely with engineers to implement front- and back-end elements, fostering a streamlined experience and achieving a 95% on-time project completion rate. -Drove content strategy and community alignment, creating branding and interface elements that consistently resonated with B2B audiences and contributed to a cohesive brand experience.
JD Sports CanadaMarketing Coordinator & Growth Specialist
Jan. 2022 - Jan. 2023- Directed digital marketing efforts for JD Sports store openings across North America, developing a cross-channel strategy that generated 1.2 million digital impressions and increased new user engagement by 967%. - Organised and directed high-impact community events**, including store openings across North America (BC, ON, AB, QC), generating 1.2 million impressions and a 967% increase in new user engagement.
- Implemented social growth strategies for community building**, achieving a 60% increase in Instagram followers and a 41% rise in newsletter subscriptions by creating engaging, community-centered content across digital channels.
- Oversaw and optimised community engagement budgets** across programmatic, paid social, and display channels, achieving a 200% ROI and ensuring efficient resource allocation for community growth initiatives. - Devised and implemented rapid growth strategies that resulted in a 60.23% growth in Instagram followers, a 40.94% increase in newsletter subscriptions, and 129,967 average social impressions per campaign. - Managed a substantial marketing budget, optimizing ad spend across paid social, programmatic, and display channels, achieving a 200% return on investment (ROI). -Conducted in-depth A/B testing to evaluate the effectiveness of different messaging, creative elements, and audience segments, leading to reduced customer acquisition costs and improved conversion rates. - Worked closely with vendors, design teams, and internal stakeholders to ensure cohesive branding and effective marketing execution across all platforms.
Beedie School of Business at Simon Fraser UniversityPrograms Assistant
Oct. 2021 - Aug. 2022
University of Technology SydneyUser Experience Designer
Jun. 2021 - Dec. 2021Sydney, New South Wales, AustraliaI worked on a hackathon designing solutions to make the gallery
visible. I created wireframes and conducted user interviews to help
create a new platform. I built a prototype and the visual design
element to create user-friendly flows and responsive designs. Designed solutions to enhance gallery visibility during a hackathon project. • Created wireframes and conducted user interviews to inform the development of a new platform. • Developed a prototype and implemented visual design elements to optimize user-friendly flows and responsive designs.
The City of Sydney User Experience Designer
Jan. 2021 - Jun. 2021Sydney, New South Wales, AustraliaI worked on a contract and led the design vision and responsive
design of the new mobile application. Used quantitative and
qualitative data to solve problems alongside UX principles. Implemented end-to-end UX content strategy principles to ensure effective user engagement and responsiveness Leveraged data-driven insights and UX principles to address user needs effectively. Collaborated with PR team to seamlessly integrate app into communication channels. Demonstrated leadership in strategic problem-solving and effective team communication, driving successful project outcome
Collaborate with the public relations team to develop effective
integration of mobile applications into communication channels.
Still StokedFreelance Writer
Aug. 2020
University of Technology SydneySupport and Marketing Officer
Jun. 2020 - Oct. 2021UTS Startups IEU strives to shape the impact of emerging technology through supporting the journey of tech startups funnelling into UTS before entering the Sydney startup ecosystem. Through this supporting role my key responsibilities have been: - Officer coordination ensuring the smooth running of the space and creative ideation of space design alongside additional team support - Managed spaces for startups to increase collaboration and ideation ensuring areas were clean and seamlessly designed to increase collaborative engagement - Protected and showcased UTS Startups brand throughout the space, from meeting with potential investors to meeting industry mentors ensuring all the spaces equipment was working smoothly. relevant professional experience Provided hands-on design and creative direction for all design needs, across different mediums Create and improve seamless user experience and user interface onboardig platform for startups The improved user experience of the startup space, increasing collaborative engagement and community growth by 80% Monitored trends and look for newsworthy topics we can repurpose in our weekly newsletter, email marketing campaigns, website copy, landing page content, social media copy, reports Create and improve seamless user experience and user interface onboardig platform for startups Improved user experience of the startup space, increasing collaborative enagegment and community growth by 80% Monitored trends and look for newsworthy topics we can repurpose in our weekly newsletter, email marketing campaigns, website copy, landing page content, social media copy, reports
Platinum Social MediaContent and Social Media Specialist
Sep. 2019 - Dec. 2021Sydney, New South Wales, AustraliaPlatinum Social is a entrepreneurial social media and marketing start up, supporting women’s businesses and startup growth through its innovative marketing services. Led responsive designs for clients which leads to lead generation to their marketplace Used both qualitative and quantitative data to solve problems Prototyping and User Experience across web and mobile applications Created design deliverables that elevated, differentiated, and worked in accordance with the brand and strategy Maintained a consistent use of graphic imagery in materials and other marketing outreach Developed original and unique artwork and graphic designs for web page
Contributed creative skills in designing websites and improving chances of visibility on search engines
Academy XiCampus Coordinator
Feb. 2019 - Oct. 2019Sydney, New South Wales, AustraliaAcademy Xi is a thriving Edutech startup in Sydney's evergrowing innovation and tech sector. As Campus Coordinator, I wore many hats, responsible for the smooth running of the day-to-day campus acting the first point of contact for students. Through which I help facilitate an exceptional, exciting and welcoming experience for students, new recruiters and tutors. •Worked autonomously to manage student administration processing including responding to welcome/onboarding emails, creating slack teams, organising folder structure for course content and file/record management
• Ran welcome sessions for new students and wrap up sessions for final classes
• Event management for graduations, social nights, events and weekend bootcamps on
campus
• Day-to day running of campus from building maintenance, ordering and stocking
supplies and liaison with suppliers
• Managed and analysed course surveys to ensure students voices is being heard
University of Technology SydneyCommunications and Project Officer
Feb. 2018 - Feb. 2019The UIIN (University-Industry-Innovation-Network) conference mission is to work towards a more innovative, entrepreneurial and inclusive society, taking a holistic perspective towards the interaction between university and business. During this three day event, we focused on strategic partnerships, innovation districts, the future way of work, collaboration with SMEs, entrepreneurial teaching and learning and many other aspects of university-industry interaction. In June, more than 500 university leaders, practitioners, CEOs, policymakers and academics will visit Europe’s home to innovative start-ups, modern universities and entrepreneurship. •Sponsorship content creation landing successful sponsorship funding and future partnerships
•E-mail marketing campaign content creation Coordinate all logistics associated with UTS & UIIN Assist in fostering successful partnerships with customers/stakeholders/sponsors
•Define project & prioritise, update schedules, allocate resources and monitor progress
Basic research & analysis
•Organise catering, transportation & venue sourcing for 350+ local & international attendees
•Organise and schedule meetings
•Assist execution of action items from relevant boards, committees & working groups
•Incorporated SEO keywords into website content to ensure target audience will find by major search engine
University of Technology SydneyCommunications and Events Assistant
Jan. 2018 - Mar. 2018Sydney, New South Wales, Australia- Co-ordinated and updated content on the Centre for Social Justice and Inclusion website - Researched, wrote, and/or coordinated web and social content for student, staff, and faculty audiences, including, but not limited to people profiles, announcements, educational and informational blog posts, and stories - Developed and Implemented a Strategic Marketing plan - Organised large to small scale events and management budget and deadlines successfully
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